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Lanting Pavilion Wing Lung Textile &Nbsp; From Producing Knitted Fabrics To Brand Clothing.

2010/8/10 10:22:00 46

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Wing Lung Knitting Brand

In this year's Zhejiang provincial games badminton match, the athletes' clothes are exceptionally bright.

These ones here

clothing

From Lanting Pavilion.

Wing Lung

Textile and apparel company, which has only been established for 4 years, is from its original production.

knitting

Fabric, brisk to professional sportswear, embarked on the development of brand clothing.

At the beginning of creation, Wing Lung

Spin

Compared with the numerous knitted fabric family businesses in Lanting Pavilion, the clothing company is only a little more machine and larger in scale.

However, Wu Yaqin, general manager of the company, saw that the brand sportswear in Korea and Japan also knitted fabrics, but the price was several times higher than that of their own products.

After probing around, she finally understood the reason, mainly the difference between processing technology and raw materials.

Therefore, Wu Yaqin paid great attention to hire teachers, improved production technology, and produced many "upgraded version" knitted fabrics, such as breathable and breathable breathable fabrics, elastic and resilient fabrics, and new low-carbon and environmentally-friendly Tencel and bamboo fibers.

With more contact with the clothing enterprises, Wu Yaqin has taken up the mind of clothing production. If his fabrics are made into garments, not only profits will be doubled, but also enterprises will have a new road of development.

Last year, "Wing Lung" hired special proofing designers and designers to start clothing production and take advantage of the "flying peak badminton" platform to attack the field of sportswear.

A year later, the company registered the "flying peak" trademark in Korea and Japan, and successfully opened dozens of franchisees.

At the same time, through sponsoring many domestic badminton teams, the popularity of the "flying peak" sportswear in the domestic sports sector is increasing, and its sales volume reached 20 million yuan last year alone.

The successful pformation of the company not only extends the industrial chain, but also promotes the sales of textile fabrics. "Wing Lung" performance increased by more than 20% in the first half year, and entered a healthy development track.