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Hu Baogang: The Pformation Of The Professional Textile Market Must Be Innovative.

2010/8/10 8:57:00 84

Market Innovation And Pformation

In recent years, with the introduction of Hongkong's commercial real estate mode, Chinese Professional

market

Entered the era of commercial real estate.

As a result, there is "department store management, wholesale operation" argument, but in fact, "

retail

"And"

wholesale

The essential difference is not only the hardware of the external market, but also the way of operation and the system of taxation.


Transformation must have mode

innovate


At present, some of the pformation around the professional market is also in full swing.

For example, the Beijing Tianya mansion has changed from the plane to the stereoscopic; Changshu China Garment City has realized the shift from the net to the Internet; the Taobao mall of Alibaba has shifted from the Internet to the net; Harbin's people and real estate development land has shifted from the ground to the underground; Hangzhou's Sijiqing's big market of the nine Bao clothing has shifted from the city center to the urban fringe; Beijing hundred glory mall has shifted from wholesale to wholesale and retail.


If the pformation of the old professional market can not introduce the innovation of business mode, although the professional market can temporarily enter a blue ocean, it will still be in a hard struggle. Such a pformation can only be "idling".

Cross border development is an important threshold for the pformation of the old professional market. From low to high, from easy to difficult, it is: local development, cross regional development, multi regional development, and regional intensification.


Survival of the fittest and gradient pformation


Usually, we divide the specialized market industry into three categories: one is the leading industry, for example, the textile and clothing market; the two is the pillar industry, for example, the warehousing and logistics industry; the three is the leading industry, for example, the fashion and creative industries.

Obviously, the pformation of the old professional market industry should not only increase the market format, but also optimize the horizontal industry chain of the market; not only improve the function of the market, but also strengthen the vertical industrial chain of the market.


The pformation of the old professional market also requires the implementation of the "four batch" strategy, that is, to pfer a batch of plastic products, hardware products, household electrical appliances and food ingredients cities; reorganize a batch of Small Commodity City, craft gift city and cultural goods city; upgrade a batch of brand men's clothing city, brand women's clothing city, fashion underwear City, Home Textile City, textile and cloth city; a new batch of international exhibition and Trade Center, clothing net product city, exhibition trade office building, brand exhibition center and so on.


Integrating resources to achieve reverse pformation


The old professional market has always been a display and wholesale platform for production enterprises, which is restricted by the supply chain management of production enterprises. The production enterprises are at the top, then one level down, and consumers are at the bottom.

Disadvantages are: internal game, layer by layer, resources, consumers around enterprises, process centered on enterprises, can not quickly meet consumer demand.


As more and more manufacturing enterprises begin to develop e-commerce and "

online shopping

"The mall", the advent of the network economy is bound to form a "short process terminal" form, production enterprises from "I want to sell to the market" to "I want to sell to consumers", will inevitably make the professional market face new competition pattern.


In the process, developers, service providers, agents and distributors in the professional market are in different roles and positions, and the professional market is also facing the danger of being marginalized.

Therefore, the pformation of the old professional market needs to pform from "professional market informatization" to "information professional market", and take advantage of the position and role of the professional market to assist the pformation of the supply chain structure of the production enterprise.

At this time, the old professional market can play a comprehensive service function and role in this process.

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