Shoes And Clothing Industry Precision Marketing Is Becoming The General Trend.

　　 With the increase of raw material prices, the rise of labor costs and the difficulty of expansion of terminal channels, the profit margins of enterprises are squeezed. Enterprises are under considerable pressure and there is no profitable situation in operation. It is precisely because of this change in the economic environment that the value of the industrial chain of e-commerce is further explored in the traditional manufacturing industry. At the same time, according to a set of data, in the second quarter of this year, the scale of China's B2B e-commerce market reached 1 billion 710 million yuan, an increase of 5.4%, an increase of 17% over the same period last year. The growth of e-commerce market is gratifying, and the rising trend has been optimistic. The precision marketing of shoes and clothing industry has become the general trend.

In fact, under the impact of the new media of the Internet, the traditional manufacturing industry, which has gone to the stage of marketization, has been widely aware of the importance of network marketing. Many famous shoe enterprises began to reduce the cost of production, supply and marketing through the use of e-commerce, and also improved their operational efficiency, and opened up new markets.

It is understood that Lining A few years ago, the company began to try from Taobao mall, and achieved good results after setting up a special e-commerce company, and built an independent B2C mall. It can be said that Lining used the powerful e-commerce management system, Lining realized the division of labor and interests sharing between online shop and offline entity stores, and seamless operation of online sales and offline logistics.

In addition, such as Anta, BELLE, Three hundred and sixty-one Degree, Peak In addition to online sales, some shoe giants, such as Daphne, have also strengthened their interaction with consumers through the network platform, in order to stimulate market consumption and better capture more market share.

Of course, when these shoe companies enter the online shopping market and develop rapidly, there are some problems such as integrity, service and so on. First of all, they have made efforts to build the website integrity system, and have always taken the protection of consumers' rights and interests as the top priority. They constantly grope for various measures to safeguard and protect consumers' rights and interests through the network approach. While protecting the rights and interests of consumers, they will further optimize their image in the Internet market, and further promote their enterprises to further develop in the online shopping market.

Secondly, we should change from static prediction of consumer demand to dynamic information tracking market information, from multi-level low-efficiency distribution mode to specialized and agile mode of operation, face to face communication with consumers, to the maximum degree of compression and mobilization of their functions, to enhance the overall after-sales service to a stage.

In this way, the introduction of e-commerce has changed the traditional operation mode of shoes and clothing industry. The traditional mode of operation will inevitably be subverted. Instead, it will be an e-commerce economic circle that meets consumers' experience and eventually transforms Internet marketing into order.