8 Xiamen Enterprises "Build Up Justice" And Build "Network Business Alliance" To Enter The Network Channel.

Wu Shihui, the steward of Xiamen's Costa Ca (Xiamen) clothing company, who had fallen several times in the traditional channel, has tasted great benefits in online marketing. Yesterday afternoon, he got the title of Xiamen B2C growing enterprise.

Just yesterday afternoon, Wu Shihui and

"This is the first network business alliance in Fujian Province, which is the beginning of the joint development of the network market by the Xiamen government and enterprise."

Xiong Yanliang, director general of Xiamen's TDC, said at the signing ceremony that Xiamen will be heading for the goal of hot spots nationwide.

Participating businesses

Most of them are new brands emerging on the Internet.

Join the "

In an interview with reporters yesterday, PBA cosmetics company said that they once opened counters, participated in exhibitions and recruit distributors as well as traditional cosmetics companies. After investing in huge sales costs, they found that traditional channels had long been a well-known brand in foreign countries, and brand breakout was in trouble.

"Finally decided to pform into an e-commerce enterprise in an all-round way. In the first year of online sales, it ranks among the top five Taobao cosmetics sales in 2009, and it can compete with foreign brands."

PBA company official told reporters that online sales have allowed the market to re shuffle.

"These entrepreneurs who have tasted a lot of sweetness in online marketing have expressed their desire to unite. This desire led to the establishment of the association in March this year."

Xu Songmao, President of the Xiamen B2C Association, said that the establishment of the first Internet Commerce Alliance and the promotion of the first wave of joint marketing activities were also the result of the intense collision of these enterprises in the association's exchanges.

Direct target

B2C key cities in China

"Through this activity, we should drive more enterprises to pay attention to the charm of B2C online sales, absorb more enterprises and form a resultant force."

Xiong Yanliang said in an interview with reporters, "the goal is to build Xiamen into a key B2C city in the whole country, and make Xiamen a hot spot for Internet pactions nationwide."

Reporters got such a set of data. In the first half of this year, the amount of Internet sales has exceeded 200 billion yuan, and the whole year will probably exceed 500 billion yuan, while Xiamen's total retail sales reached 200 million yuan last year, and it is expected to reach 300 million yuan this year.

"This number is increasing exponentially. Last year alone Xiamen increased nearly 20 times in this area."

Xiong Yanliang's story is changed. "However, Internet sales still account for only 2% of the total retail sales of the society. The B2C mode of network sales accounts for only 1 of the total sales of the network, showing that the growth of the B2C mode."

On the basis of this data, Xiamen's TDC has decided to use B2C e-commerce as the most important means to promote consumption and circulation of goods.

"We will strengthen policy support."

Xiong Yanliang said the joint marketing campaign is just the beginning. "We are planning the next step to promote, including promoting the network business to all parts of the country and communicating with the advanced network business enterprises, and inviting experts to come to Xiamen for the training of enterprises."

He disclosed that at present, Xiamen's TDC is also exploring the possibility of holding a nationwide online shopping forum in Xiamen and striving to hold a "net goods fair" in Xiamen.

Joint promotion

Government and enterprises "embrace together" to send gifts

In order to gain more eyeballs for joint promotion, the government and enterprises involved in the promotion have launched a vigorous nationwide promotion campaign.

According to reports, activities will be launched through Taobao, NetEase and other portals for 2 weeks.

"There are free double fly Xiamen tours, so that participants in the event fully appreciate the scenery of the island," 10 o'clock per day to buy one hundred to send three hundred activities. "

Su Guiqiang, a co marketing project coordinator, told reporters that the activities will also arrange for each brand store to participate in the bonfire party with consumers. They will give souvenirs to each of the B2C Brand Company in Xiamen to let consumers know more about the operation of Xiamen enterprises and enhance their brand loyalty.

"The total number of visitors on the activity line is expected to exceed 50 million, and more than 100 thousand consumers will actually participate in the purchase, and 50 free trips to Xiamen will be generated and 2300 gift packages will be sent."

Su Guiqiang said.