2010 China Fashion Underwear Festival Closes To The Market

Recently, the reporter learned from the China Textile Commerce Association that the 2010 China Fashion Underwear Festival will be held in Changsha, Hunan Province on November 5. The event was approved by the State Administration for Industry and Commerce and jointly organized by China Textile Commerce Association, Hunan Radio and Television Station and Changsha Municipal People's Government. The content will take fashion underwear as the theme. Through national underwear brand selection, underwear model contest, brand underwear exhibition, summit forum and other theme activities, it will create a fashion festival that integrates consumer participation, expert comments, and media attention.

It is understood that, Underwear Festival Relevant activities have been officially launched in April this year (China Underwear Model Competition, brand selection, etc.). During the festival, in addition to participating in regular brand exhibitions and brand media promotion sessions, exhibitors can also recommend cutting-edge underwear designers, sign models to speak for them, participate in the underwear summit forum, participate in the selection of China's top ten fashion underwear brands, and compete for the highest honor in China's underwear industry - "Golden Phoenix Award". In addition, tens of thousands of professional visitors from France, Japan, South Korea, Taiwan, Hong Kong and other countries and regions will come to Changsha to watch the exhibition.

Peng Guifu, executive vice president of China Textile Commerce Association, one of the organizers, said that China's underwear industry has great development potential and broad market prospects. At present, the annual sales of China's underwear market has exceeded 50 billion yuan. Well known medium and high class abroad Underwear brand The underwear industry has become one of the most promising industries in China's clothing industry. The 2010 China Fashion Underwear Festival is just a response to the call of the state, undertaking the mission of expanding the domestic market and stimulating consumer demand, and is committed to building a professional, authoritative, fashionable and popular platform for stimulating domestic demand, so as to promote China's underwear industry into the fashion industry. The 2010 China Fashion Underwear Festival will build a high-end, stable and sustainable promotion platform for underwear enterprises at home and abroad based on the advantageous position of Changsha as the entertainment city and fashion city, as well as the strong brand influence of Hunan Satellite TV.

It is reported that, Underwear Festival There will be four theme activities close to the market. First, the 2010 China Fashion Underwear Brand Selection will be composed of "China's Top Ten Fashion Underwear Brands" and "China's Outstanding People in the Underwear Industry"; The "Golden Phoenix Award" will become the highest honor in the underwear industry, and the participating brands or characters will be selected by industry experts and media personnel, which can be said to be one in a hundred, and finally stand out to win the award. Second, the 2010 China Fashion Underwear Brand Exhibition aims to highlight the elements of fashion underwear, break through the limitations of traditional exhibitions, and create an underwear culture and fashion exhibition that enjoys both refined and popular tastes by combining ordinary audiences and professional audiences. Third, the 2010 China Fashion Underwear Model Contest aims to explore the best underwear models that can best demonstrate the advantages and characteristics of underwear for China's underwear industry, to promote the healthy and sustainable development of the domestic underwear industry, and will become one of the most authoritative and professional underwear model selection events in China. Fourth, the 2010 China Fashion Underwear Summit Forum aims to integrate China's underwear industry resources, gather high-end wisdom, integrate the strengths of various companies, discuss new business models, foster national brands, and enhance the core competitiveness of China's underwear brands.