Qiang Embroidery Appears On Expo 2010 Qiang Costumes To Attract Eyeballs.

　 On the evening of 3, 4 girls, who had been invited to attend the exhibition of Qiang embroidery in the Chinese element Museum in World Expo, pushed their luggage out of the southern suburb airport. The costumes of Qiang people attracted many passengers' attention. They brought the Qiang embroidery, Qiang songs, Qiang flute and Qiang dance to Beichuan in World Expo, and conquered tourists with unique folk culture.

From Dashan to Shanghai, there was a dream of stars.

Li Li, 19 years old, loves singing and dancing. He can't help jumping when he gets out of the airport. When she saw the reporters taking photos, she also specifically indicated that her clothes were all Qiang embroidery elements. "There are thousands of flash lights on us every day in World Expo, laughing for a whole month." Li Li said mischievously that she and Qiang girls display Qiang Qiang, Qiang songs, Qiang flute and Qiang dance every day, from 9 a.m. to 8 pm. "It takes a long time and the weather is very hot, but we still insist on it." Li Li said her mission is to let tourists bring back the most beautiful side of the Qiang people in Beichuan.

Qiang elements quietly spread in Expo Park, Li Li's outfit is not only displayed in the stadium. One day in mid June, she hurried to the exhibition hall on the World Expo Avenue. More than 10 foreign guests suddenly shouted to her in English. Li Li looked back, startled, and rushed up behind his skirts, followed by a group of people. "Everyone in the Expo Avenue is watching us run and feels like a star." She laughed and said that the hot weather stopped the tourists full of travelling bags and arrived at the exhibition hall on time.

　　 Qiang embroidery appears at Expo 2010

Thousands of people visit every day

"Surprise! Wonder! Pleasantly surprised! It is the commentary on the most widely used works of tourists. Li Li said that since June 1st, Qiang embroidery, a unique and lingering charm, has been officially displayed in World Expo, conquering tourists with its gorgeous and unique charm. "In particular, the works of" Yu Di Qiang Feng "and" Qiang Shan are still "are hanging out in a prominent position. She said excitedly.

Li Li introduced that because of their unique national costumes and the unique charm of Qiang embroidery, tens of thousands of people visited the Qiang embroidery exhibition every day since June 1st. During the exhibition, they will carry out interactive activities every day to teach tourists to make Qiang embroidery. At the age of 71, the God GUI Zi also took the ancestral home of the ancient Qiang embroidery and Jia Zang Qiang embroidery from his hometown to show the Qiang embroidery skills on the spot.

Du Yunfei, deputy director of the Municipal Tourism Bureau, said that in order to achieve the best display of the exhibition, three professors from Tsinghua University, Academy of Fine Arts, art and Design Department of dyeing, weaving and costume, Tian Qing, Chen Li and Yang Zongjiang, took pains to come to the scene for guidance. During the exhibition, the staff used a large number of materials and patterns containing elements of Beichuan Qiang culture, which made the exhibition hall solemn and dignified, and gave people the impression of being exquisitely carved.

"There are too many tourists wanting to buy Qiang embroidery, but the organizing committee stipulates that they can not sell it." Li Li lamented that the Qiang embroidery would be able to go all over the world when Beichuan Qiang embroidery garden was built.

Future development

Beichuan Qiang embroidery garden was put into operation in September.

Qiang embroidery is a folk handicraft completed by Beichuan rural women in the labor gap. It has been listed as one of the six national intangible cultural heritage list of Qiang nationality. No matter the pattern, color, composition or stitch, the works reflect the precipitation of the thousand year old Qiang culture, which contains rich national style and local sentiment. After the 5. 12 earthquake, Beichuan Qiang embroidery was faced with the danger of being lost. With the help of all walks of life, Beichuan specially invited Tsinghua University Academy of Fine Arts to design embroidery patterns, and carried out the training of Qiang embroidery in a large scale, so that 30% of the Qiang women in the county mastered Qiang embroidery skills and signed production and sales agreements with the company.

Qiang embroidery has shown its unique charm before the world. At present, in the industrial park of the new County town of Beichuan, the Qiang embroidery garden, which covers an area of 21 mu, including qiangxiu embroidery building, R & D center and product exhibition hall, is under construction. It will provide strong support for the development of Qiang embroidery. Du Yunfei said that Beichuan Qiang embroidery garden will be formally put into operation in September. At that time, there will be at least 7 more embroidered chuangzhuang in Qiang embroidery garden.

Du Yunfei said that at present, Beichuan Qiang embroidery has become one of the industries that local people seek to become rich. Therefore, the development of Qiang embroidery is not limited to Beichuan Qiang embroidery garden. "Later, from the old town of Beichuan to the new county seat, we will set up the Qiang embroidery exhibition hall in several important Qiang villages, and the Qiang embroidery exhibition hall will be set up on the nine east railway line." Du Yunfei said that at the same time, 5 key enterprises will be selected for key support, the Qiang embroidery will be developed, the Qiang embroidery brand will be created, and the integration of production, sales and observation will be realized, and the output value will reach 50 million yuan in 2015.