Wild Sports: Playing The "World Cup" In China'S Shoe Market

In 2010, the world cup in South Africa is in full swing. Teams from all over the world are fighting for the sacred spirit of the world cup. The passionate and vibrant football culture is spreading again worldwide.

In China

One step forward signing FIFA brand Asian operator

"When people are still addicted to the campaign of" Post Olympic marketing ", the wild force has already taken a step forward and began to plan for the 2010 World Cup in South Africa.

In the 2010 World Cup in South Africa, for domestic shoe companies, there may be no way to win the name of the world cup sponsor, such as the industry giant Adidas. Perhaps there is no strength to sign teams that are popular favourites in Brazil, Argentina and Italy.

But these did not affect our enthusiasm for participating in the world cup. As a matter of fact, the Jinjiang shoe company, which was listed in Singapore in 2007, began negotiations with FIFA on cooperation in 2008.

Compared to NBA, who has made a lot of money in China, FIFA seems to have made no profit from China's huge market, but fortunately they realized it in time.

From 2008, the field began to negotiate with FIFA to discuss cooperation matters. In 2010, it lasted for more than two years. At last, the two sides finally reached a consensus of cooperation. Wild sports finally became the official brand store of FIFA and the operator of the official tournament shop of the world cup in 2010. This indicates that 2010 will become the only domestic shoe company that has the right to use the official logo of the official cup of the world cup and the right to set up the souvenir sales area of the world cup.

Wild power "

You can feel the strong atmosphere of the world cup in every store of wild sports.

And in the wild world cup official tournament shop, a lot of souvenirs will make you love it.

The world cup marketing activities of wild sports have also been launched in a fierce battle in all countries.

Small to terminal store atmosphere layout, as far as the World Cup official tournament shop settings, wild intentions.

You can feel the strong atmosphere of the world cup in every wild sports store.

In the official tournament shop of the world cup, the world cup commemoration will make you love it.

Wild sports related official told reporters that since April, wild force began to operate the "World Cup marketing". Up to now, the official tournament shop of the FIFA2010 World Cup South Africa has been established in more than 100 nationwide, distributing in all parts of the country.

It is understood that the sale of FIFA South Africa World Cup products in physical terms is mainly conducted through two channels: first, to open the FIFA2010 World Cup official tournament shop in the wild sports stores in major cities of the country; secondly, to open the FIFA2010 World Cup official tournament shop in the high-end business venues of major cities.

In June 11th, on the day of the opening of the official store of Wangfujing department store in Changsha, souvenirs on the day were very much concerned by consumers, and sales were also very gratifying.

What is more worth mentioning is that the wild FIFA South Africa World Cup souvenir is also located in the National Pavilion of the world cup participating countries such as Expo Park and Nigeria. It has been welcomed by a large number of visitors, and its products are in short supply.

In addition, in addition to physical store sports sports, the FIFA World Cup souvenir sales area has been opened on the Internet.

Through the Internet, friends from all over the country can buy authentic souvenirs.