A Successful Laid-Off Female Worker Opens A Flower Shop.

"Hello, your reservation. flower Your friends have been pleased to have served them. This is the message that Yan Li sends to her customers after sending flowers. The content is very simple, but Yan Liya feels that this is her and her flower shop's respect for customers. Yan Li said that every time he sent out a handful of flowers to the customers, he felt that he had sent a blessing and joy to others. Today, Yan Liya's flower shop is not only an economic source of her life, but also regarded as the source of happiness for people.

Selection project

In 2002, Yan Liya was laid off from a commercial city. What she could do in the future became the main problem she faced at that time. After a long period of confusion, she carefully analyzed her strengths and weaknesses: young, did sales and services, and had little funds and lack of management experience. Recognizing these, Yan Liya did not rush to operate the project, but rather charged herself with her shortcomings. She took part in the entrepreneurship training class organized by the District Employment Bureau and studied the management theory. At the same time, Yan Liya participates in training, while carefully looking for suitable for their own entrepreneurial projects.

After a series of comparisons, Yan Liya finally locked her eyes on the flower shop. However, 5 years ago, Shijiazhuang Flower market It's not as active as it is now. "When you visit a patient in a hospital, you don't buy a bunch of flowers as you do now. You usually buy a bag of fruit or milk or something." Yan Liya said that at that time, the number of flower shops in Shijiazhuang was very limited.

However, Yan Liya ignored the "negative factors" and resolutely opened her flower shop. Yan Liya told reporters that the reason why she chose florist shop was that she had liked to arrange flowers and grass, and that she had identified the flower shop with huge market potential. With the improvement of people's living standards, flowers would gradually be accepted by the majority of consumers. Moreover, when competition was not fierce at that time, early intervention could take the lead in the market. Of course, according to Yan Liya's statement, this kind of early intervention is not enough for the immediate gains and losses, or "pay a lot of tuition fees".

Insist on

For a long time after the flower shop opened, Management It's always been gloomy. "Sometimes people don't even come in all day." Yan Liya said that she had no experience in starting business and had limited knowledge of flower arrangement. So when she took advantage of the free time in the store, she and her husband often went to the flower shop to steal technology. Sometimes standing next to see other people arranging flowers, it takes half a day to see them. After returning, two people start with the dried flowers at home. Before long, Yan Li and her husband took part in the vocational skills competition of laid-off workers in the city, and won the three prize in the flower arranging project.

Shop only technology is not good, sales can not go, many seasonal flowers are rotten in the freezer. This lasted for nearly two years, and several flower shops that had opened up frequently changed hands, but eventually disappeared. In her own words, those days were hard to come by. At last, Yan Li received a business arranged by the venue. Because Yan Li's quality of flowers was guaranteed and her service attitude was good, she won the praise from the person in charge of the unit. Eventually, the unit became the first big customer of Yan Liya, and has been working happily ever since. "This gives me great confidence. It seems that this flower shop has a future."

the way of management

After third years of opening up, florists gradually turned a corner. Because of the development of long-term cooperative customers, the florist has a relatively fixed monthly income. Over time, the popularity of florists has gradually increased, and the number of scattered customers has gradually increased. Yan Liya said that the management experience accumulated over the past few years has begun to play a role. Two important points are summed up: one is honesty and two is innovation.

Speaking of integrity, Yan Liya feels that this is the basic quality that all businesses must possess. Starting a business is a long-term thing. Unlike street selling fake goods, cheating is a good job. The 5 years of opening a flower shop are also the 5 years to shape their integrity. Yan Liya told reporters that her honesty is relatively simple. The biggest honesty is to ensure the quality of your products and services. "Opening flower shops is also a service industry. These two items are especially important. Customers can recognize you, and you will have the possibility of survival." Speaking of innovation, Yan Liya is also very impressed. "Flower shop is not simply selling flowers, flowers are also like clothing, but also to catch up with the latest trend.

For example, different material wrapping paper represents different popular elements. You must grasp it in time, otherwise it will be outdated. In order to keep up with the trend, Yan Liya invited her flower shop to make a website, and joined other flower shops to form a flower gift National Express Alliance, which opened the flower shop to the Internet and sent flowers to all parts of the country.

Today, the flower shop's income is not only enough to meet the needs of the whole family, but also allows the company to expand its business and maintain a virtuous cycle. Yan Li told reporters in particular that entrepreneurship is bound to encounter detours, the important thing is to stick to it. If there are like-minded friends who like the flower shop and are preparing to start a business, she can give you some help.