H&M Clothing Brand Store Opened To Attract The Public.

　　来自瑞典的H&M服装品牌华南区旗舰店在中华广场开业，因其以平价、时尚著称于世，引来近2000市民疯狂“血拼”，最后店方不得不分批限量放人进场。

It is understood that the shop is the first flagship store in H&M Southern China, and is also the first store in the two floor in China.

According to Hai Yin shares, the adjusted Zhonghua square and its surrounding shopping malls will become high-end fashion white-collar consumer business circles.

  　　  上班族翘班尝“头啖汤”

Before 10, there were about 400 people gathered outside the north gate of the Chinese Plaza. Most of them were fashionable young people, lovers, 35 friends, and father with the baby.

Security said that the number of people waiting for the door to open at the scene was several times higher than usual.

In order to get the "first taste soup", Miss ho of the office worker queued up 2 hours before asking for leave, and her friends also said, "we are the ones who come to class."

Miss hung and Miss Wu agreed.

Xiaolin, who majored in costume design at University, did not forget to bring his camera to take photos. "I am the fans of this brand. It opened for the first time in Guangzhou. It is worth remembering."

She told reporters that she applied ahead of time to the company to apply for annual leave to make the first batch of customers.

   　　 人流过多要限量进场

The Chinese Plaza opened at 10 o'clock, and the long waiting crowd rushed through several security lines, rushing to the escalator and heading for the new shop gate on the two floor.

Since the opening time of the brand is 11, many citizens still have to queue up in front of the store under the security organization.

In less than 10 minutes, more than 600 people lined up in front of the store. The longest man was nearly 100 meters long, almost occupying the main passageway of the mall. "(they) blocked my door and other customers could not get in."

Next to H&M, a shop assistant complained.

At 11 o'clock, H&M formally greet guests. Thousands of square meters of shops were instantly burst.

"Do not look at the style, do not look at the code number, do not look at the price" many people follow the "three no see" principle, quickly remove the clothes on the shelves, and the special price shelves are almost pushed down by the crowd.

Hot clothes often appear before the shelves of several customers to grab goods.

"The costumes here are very cheap, and dozens of Yuan costumes are rare in shopping malls."

Miss Li, who carried seven or eight pieces of clothing, told reporters that she bought a dress, a golden bag, an earring and a necklace, less than 300 yuan.

Because there are too many incoming consumers, the security guards have to pull the line in front of the door, set a limited number of people in batch, release about 30 people every 5~10 minutes.

And there are long lines in front of the checkout and fitting rooms. It takes at least two hours for the consumer to enter the door and pay the bills.

According to Miss Xu, manager of H&M marketing department, although a large number of new products were replenish in time yesterday, due to the characteristics of H&M, many styles appeared for half an hour.

She also said that all H&M products were designed in Sweden, and the new global simultaneous listing.

　　  网友发帖质疑疯狂场面

More than 3 p.m., there are netizens posting about H&M crazy buying scenes, such as "H&M charm is too big..."

In the "Guangzhou shop opening rush", a netizen reproduced the scene.

Some netizens commented, "well, do you want to make money?"

(without money), some netizens commented: "how can I make it so sweet?"

(it is so exaggerated), more netizens think this is a herd effect, it is not worth promoting.

"It" scrazy, right?

ButIamnotsurprised. "(crazy), right?

But I'm not surprised at all.

LexKeijser, general manager of H&M Greater China, said in an interview with reporters that the brand's opening shop in any place will definitely lead to panic buying.

He disclosed that the company is looking for locations to open second stores in Guangzhou.

Chen Wensheng, vice president of Hai Yin shares, said that Guangzhou people did not think "pay attention to food and clothing" just as the outside world believed. But Guangzhou is near Hongkong. People buy Hongkong high-end products and go straight to Hongkong, resulting in fewer brands in Guangzhou.

Following the management of China Plaza, Hai Yin has positioned the Chinese Plaza as a young and fashionable shopping center. It should work together with the popular front line and Dongchuan famous city to create high-end white-collar leisure business circle.