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In May 19Th, Guangzhou'S Private Foreign Trade Network Surged 10 Times. The Most Powerful Business Was $2 Million Monthly.

2010/5/19 10:48:00 55

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Making money online is nothing new, but in recent years, Taobao and other mainstream shopping online competition has become increasingly fierce.

From 4 years ago, some shrewd Guangzhou neighbourhoods have done their business abroad. They also watch their stores in front of their computers, and run in cities.

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But because customers are foreigners, they can earn more than ten times more than the highest profits.


Reporters interviewed found that along with the development of Guangzhou's international logistics and payment means, the neighbourhoods targeting the online retail trade also rose.

In the past three years, eBay has been shopping internationally.

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The number of Guangzhou sellers on business has increased by more than 10 times.

According to industry estimates, there are about one thousand or two thousand online retailing sellers in Guangzhou, sending more than twenty thousand parcels per day.


Contact lenses sold abroad earn 25 times.


Veteran foreign trade seller earn thirty thousand or forty thousand monthly


A Peng, 31, is now an accountant in a private foreign trade company in Guangzhou.

In the middle of 2006, he began to shop at eBay America station, selling small commodities, customers in Europe and America and Australia, occasionally receiving orders from Africa.

He told reporters that in the past, he was surprised at the fact that he had been selling high profits in eBay, and foreigners felt he had bought a bargain.


A Peng's online foreign trade business is quite accidental.

One day in 2006, when he was chatting with a master who was studying in New York, he asked him to send him a plastic suit with concealed glasses from Guangzhou. "This is too difficult to buy here. Many students want to buy a set. If you can send more boxes, you can get more boxes."

A Peng knew carefully that only 2.5 yuan (RMB) could be bought in supermarkets and glasses stores in Guangzhou. It was hard to buy in New York. People had to drive for more than half an hour to buy at a specific store, not only for $20, but sometimes they were out of stock.

A Peng, a business savvy guy, thought it was an opportunity. So he tried to hang out a concealed spectacle suit at eBay's American station, and let his classmates help him in New York's circle of friends.

"At that time, I made a price tag of $6.99 on eBay, plus a shipping cost of $2.99, and a suit could be sold for nearly $10 (at the time when the RMB exchange rate was about 1:7.9 against the US dollar, about 79 yuan)."

He told reporters that the cost of each set of 2.5 yuan, 10 yuan of freight and all kinds of handling fees of about 5 yuan would be 61.5 yuan per spectacle suit and 25 times the profit.


From June to September of 2006, A Pengguang earned thirty thousand or forty thousand yuan a month by selling this spectacle box suit. He also found several friends to partner with him because of his busy schedule.

He told reporters that Guangzhou sent international logistics that year.

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It is not so developed now. He and his partner have done Hong Kong and Macau passes, and sent parcels from Luohu, Shenzhen to Hongkong post office in turn.

"It's tiring to think of it. Hand it up, carry it on your back and bring dozens of boxes of plastic bags to Luohu. Sometimes they are asked by customs why they have so many things to pass."

Later, other sellers on eBay also followed suit to sell contact lens sets, and profits fell accordingly. He began to look for other selling points.


Now, though Peng is still friends.

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Sold in eBay

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And toys, but as an online foreign trade veteran, he has rarely thought of "falling in hand" at that time. Most of the time he introduced clients and advice to him as a consultant. Occasionally he would go to the white horse on weekends.

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City and Wan Ling Toy City, etc.

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Pick up the goods.

"Now shipping is much more comfortable than before. Making a phone call can make the logistics company pick up the goods, so the seller can only provide the buyer's address with OK, and there is nothing wrong with the part-time job."

Because the previous delivery and collection procedures were cumbersome, he had been a full-time seller for a year and a half, and later he went to work in the company.

However, with the improvement of supporting industries, the number of sellers of online foreign trade has increased in recent years.

A Peng told reporters that the profit margin has not been as high as that of the contact lens set. In general, the profit is about three or four times, and only a few individual products can achieve a profit of seven or eight times.


Goods like super sellers emerge


The strongest seller sells for $2 million a month.


In recent years, many veteran foreign trade sellers feel that competition is more intense than before. To let more and more neighborhoods join the battle group is the rapid development of Guangzhou's logistics industry. Many places that could not be reached in the past could be delivered in 10 days, and the fast payment also made the flow of funds more smoothly for sellers.


Logistics speed up within 10 days to anywhere in the world freight costs reduced by half in three years.


As A Peng said, it is much easier for the foreign trade seller to deliver the goods now than three or four years ago.

Chen Qingwen set up Yue Ying logistics company in 2007, specializing in the international logistics business of small packages of less than 2 kilograms. It can pfer parcels through the mainland or Hongkong post office and EMS and DHL express company according to customer needs.

He told reporters, "the seller makes a phone call, we will pick up the goods on the spot, only get the goods before three p.m., and deliver it at six p.m. that day."

Not only is it convenient to deliver parcels, but also the speed of delivery is much faster.

"We are familiar with the names of more than 150 countries around the world, and now we have sent parcels to more than 120 countries. Most of them can be delivered to buyers in a week or so.

However, it does not exclude some special situations, such as the volcanic ash event in Iceland which had a great impact on the previous period, which delayed the delivery of goods.


Chen Qingwen's logistics company is one of the ten largest companies in Guangzhou. Because of its large volume of business with post offices and express companies, logistics charges are also quite low.

The foreign trade sellers delivered the parcel to Chen Qingwen's logistics company. The delivery fee was half cheaper than the delivery to the post office or courier company, which attracted many sellers.

Chen Qingwen told reporters that at the end of 2006, only more than 200 parcels were sent a day, and now they could send nearly two thousand packages a day.

"In 2007, I only need to ride a bike to collect the parcel, but now I can't get over it when I change it into a minibus."


Chen Qingwen told reporters that on the eve of the Christmas season last year, due to the fact that there were too many foreign trade parcels from Guangzhou and Shenzhen, the post office of Hongkong was forced to suspend shipment.

It was the business opportunity that aroused the interest of the mainland post office. At that time, the logistics company issued parcels mainly through the mainland post office.

Chen Qingwen said that a salesperson from a post office in Yuexiu District who had frequent business dealings with him told him that the post office could receive six hundred or seven hundred pieces of these international small packages every day. "In the first two years, there are dozens of pieces."

According to statistics, over the past year, the number of export parcels and express mail issued by the Guangzhou customs under the control of the aviation port was over 3 million 700 thousand. It was calculated by about 100 postal outlets in Guangzhou, with an average of more than 100 postal outlets per day.


With the development of international logistics and the importance of post offices, the logistics cost of Guangzhou's foreign trade sellers has dropped by at least half of that of three or four years ago.

When he sold his contact lens sets in 2006, he calculated with 100 grams of plastic products, which costs about 10 yuan for each shipment, and no discount. In addition, because he has to post his post at Hongkong post office, it costs nearly 200 yuan for each trip back and forth.

But now, foreign trade sellers can not only make a phone call for the logistics company to pick up goods, but also provide logistics companies with at least half off freight concessions, which is more than half the cost of logistics.


Every time you collect money, you don't need to run to Hongkong again.


A Peng recalled the process of collecting money when he first joined the bank in 2006. "At that time, most of us had to go to Hongkong to open a bank account. Every time we went to Hongkong, we converted from the US dollar to the renminbi, bringing cash back to Guangzhou."

What is more troubling is the international trade like eBay at that time.

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And its designated payment platform has no special department in China. Once the account is out of order, sellers can only contact them with their staff in English, which is very cumbersome to communicate, and it is expensive to make international calls.


"Now convenient, eBay and other Chinese sites, the operation team is our Chinese, Guangzhou also has a branch, communication is very convenient."

A Peng told reporters that it is now able to use domestic bank cards directly, and do not need to go back and forth to Hongkong every time as they used to.


AMY, the business manager of eBay China, told reporters that due to the immediate payment of eBay buyers and sellers, unlike domestic

Popular

The third party temporarily trusteeship, so the seller's credit supervision is very strict. Sellers must provide Master or VISA credit cards supporting the international online payment before the shop opens, and the information of the credit card must be true and reliable.

AMY said that once a seller receives cash immediately after receipt, he will take measures to prevent seller from cheating.

In 2008, A Peng was in urgent need of capital turnover and received money in advance. He found his account frozen by Paypal on the second day. After some consultation and explanation, he was thawed.


Despite some setbacks, he feels that such threshold and credit regulation are still better, and it is also beneficial for buyers and sellers to do business more safely and safely.

Now the collection and delivery are done at home. It's much easier to travel to Hongkong than before.


The top ten sellers in Guangzhou accounted for four seats.


Between 2006 and 2007, Shenzhen was the four largest city in terms of eBay's C2C business in foreign trade. However, this situation has changed slowly since last year, and Guangzhou's strength has begun to emerge.


Chen Qingwen recalled, "two or three years ago, the seller was still relatively small. If we could connect 8 to 10 customers a day, it would be very good. The small package would be more than 200.

But now we have to deal with more than 2000 packages of more than 100 customers at least. "

It is understood that, like Yue Ying company, which specializes in international trade small package logistics, the business has risen to a sizeable scale in Guangzhou, which has developed to about 10. If the data are calculated with the shadow data, Guangzhou will handle at least twenty thousand foreign trade parcels per day, and the Guangzhou sellers who engage in C2C business through eBay will at least jump from more than a hundred years ago to at least more than thousands of people.

Insiders revealed that last year, there were nearly one hundred or two hundred Guangzhou sellers who attended the super eBay seller seminar, which was less than 10% of the sellers in Guangzhou. AMY clearly indicated that eBay's business development in China is now increasing at 100% speed.

"The best seller of eBay in the country is in Guangzhou, more than 2 million dollars a month.

Guangzhou has accounted for four of the top ten sellers, and sellers who sell one hundred or two hundred items a day are very common.


AMY, eBay's business manager in China, told reporters that he was very optimistic about Guangzhou.

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Guangzhou has many advantages in developing trade in small package trade.

Shenzhen's main focus is on electronics.

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But Guangzhou has at least more than 120 different products.

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Toys, daily necessities,

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And electron

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The distribution center of these items, together with the abundant human resources in Guangzhou, brings together a large number of college students who are active in thinking, leading the concept of Internet life and ranking the highest number of Internet users. There is no reason for these more than 120.

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Large resources will not be excavated to foreign trade.

Anything that can be seen in supermarkets can be found in Guangzhou.

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Market, get very good source of goods sold to foreigners.

Chen Qingwen is also very optimistic about Guangzhou's future development of small parcel trade. In his experience, many countries in the world trade market, we can see the figure made in China, and Hongkong daily sent to the world a large number of items 80% of the mainland made, if we go across the middleman, directly facing foreigners buyers, this business must develop.


EBay is the mainstream of online foreign trade platform.


domestic

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Just started


To sell domestic goods to the mainland, there are basically eBay, fast selling and Dunhuang networks available in China.

It is understood that Dunhuang network is mainly engaged in B2B business, and is not suitable for individuals who are engaged in international retailing. Fast selling is Alibaba's entry into international trade market and international payment platform PayPal.

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Just on line platform, the market is still in its infancy, so most of the domestic retail sales are mainly active on the eBay platform.


Online foreign trade strategy


You mustn't sell counterfeit goods.


Good at communicating and delivering on time.


With the growing maturity of international logistics and payment methods, Guangzhou's neighbourhood shops are becoming more and more relaxed.

However, there are many differences in dealing with foreigners. There are still a lot of things to pay attention to.

Reporters interviewed some senior foreign trade sellers, logistics professionals and eBay.

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The staff members will give some advice to the neighbors who are interested in foreign trade.


1 language is not sad


You can handle everyday dialogues.


Some people think that language barrier is the biggest problem, but in fact it is not.

"Language is of course important. I communicate with foreigners in English, but as long as they are able to deal with simple daily communication and grasp the description of commonly used items, there is no problem at all."

A Peng, who has been doing the Internet for nearly 4 years, told reporters that his English was not good at first, but after a few years, he found that the English used was the routines and patterns.

Foreigners will never buy a thing like that on Taobao. They are usually very simple.


You can buy whatever you like and hit the money directly into your account, and then wait for you to deliver the goods on time, and some people will not speak to you at all.


Strategy 20 million can not sell counterfeit cards.


Once checked, you will be punished.


Do not sell foreign trade infringement.

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You can sell Shanzhai.

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But you can't sell counterfeit goods.

Many sellers told reporters that because of foreign

brand

The consciousness is very strong, so even if the style and design of the products are very similar to some famous brands, they can not be labeled with famous brands, otherwise they will be punished once they are intercepted by the customs. Before that, some sellers in Guangzhou had sold some famous brand suits when they were sent out, and they were punished by hundreds of euros.


Strategy 3 delivery must be punctual, and communication should be smooth.


Credit consciousness must be strengthened.

Although the quality and cost performance of Chinese sellers are better, they will still be poorly evaluated, mainly due to the lack of timely delivery and inadequate communication.

EBay AMY, a business manager of China regional company, told reporters that for foreigners, some products on the Internet should be shipped at any time. If the stores receive the money, they will be able to deliver the goods for the first time. However, many Chinese sellers first put the goods on the Internet in order to reduce risks, and then pick up the goods after receiving orders. As a result, the delivery time is delayed, and the buyers do not explain clearly to the buyers. The bad evaluation caused by delayed shipment accounts for eight or nine of the total.


Timely communication with guests can help avoid unnecessary disputes. At ordinary times, many foreign friends can also be contacted, so that guests can become familiar guests with friendly communication.

Haizhuqu District's Miss Yu has been doing Internet trade for 3 years, and is usually responsible for communicating with international buyers. "In the past few years, we have become good friends with many foreigners. When they come to Guangzhou, they will come to play with us, and they will also greet each other by phone or by sending cards."

She told reporters that she had contacted more than 2000 international buyers, almost all over Europe and the United States, and some African friends.

"Foreigners are usually very sincere, if you feel good and good service, you will definitely go back to buy things, and at least six of the ten will become repeat customers.

Now, there are two or three customers who almost regard us as Chinese goods.

agent

People, what they need abroad, let us send anything.


Strategy 4 foreigners prefer different types.


Sellers should not blindly rely on experience.


Because of different cultural backgrounds and aesthetic standards, foreigners' eyes often make Chinese sellers feel elusive.

AMY told reporters that she had once received a seller selling brooches complained that she thought flowers and grass and animal shaped brooches would be better sold, and foreigners liked to sell snakes and lizard shaped brooches.

"We may think that these two animals are very ferocious. Only 70% of the guests want to buy this. The price has been sold to 15.99 dollars from the initial 0.99 dollars.

Those butterflies sold less than 6 dollars, and they only sold 10%. "

AMY said.


Also, the seller told reporters that foreigners liked to have rusty bronze people in the bathroom and did not rust. "I think the foreigners must feel rusty and have antique effects."

The seller said that his rusty bronze man should be very personal at the moment.

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So the profit is pretty good, the cost is only 100 yuan, but it can sell for 100 dollars.


Strategy 5 guests are dissatisfied with goods.


The treasurer should refund money in time.


To understand and respect the consumption habits of foreigners, first of all, we need to communicate more.

Miss Yu has been doing foreign trade for 3 years. She feels that foreigners are very different from Chinese people. If they are not satisfied with the products, they will definitely ask for returns.

"About one or two of the 10 buyers will do this. We usually meet unconditionally, return the money to the guests, and the goods are also delivered to the customers no longer required to withdraw.

In fact, they are not deliberately trying to embarrass us, foreign consumers are not satisfied with the habit of return, we respect their wishes, so that they will become familiar customers, and have a good relationship.


Strategy 6 keep an eye on international affairs at any time


Avoid disputes in time


To do business with foreign buyers, we must keep abreast of current international affairs and be sensitive enough to some news that may affect business.

For example, Iceland volcanic ash eruption caused European flights to stop, British Post Office workers strike, Greek workers parade and other international events, are likely to delay the delivery speed of the sellers.

AMY told reporters that they will also publish such news online, to remind Chinese sellers to adjust the delivery and delivery rhythm, and communicate with buyers in advance so as to avoid unnecessary disputes.

Chen Qingwen, a Vietnam logistics company, told reporters that this year's volcanic ash eruption in Iceland before May 1 led to massive backlog of packages.

In addition to the changing dynamics of the current events, sellers, such as Christmas, new year's day, Valentine's day and so on, will also have a good grasp of the traditional shopping season.


Strategy 7 North and South Hemisphere climate opposite


Better off season goods


Because the north and south hemispheres climate is the opposite, sellers can make good use of this seasonal difference to do anti season commodity business, for example, the winter of Australia is just the summer of Guangzhou, when it can lower the price of the winter clothes such as ski clothes and so on, and then sell it to Leah of Australia at the price of seasonal goods.

Besides, Chinese sellers in big manufacturing countries can provide many foreign buyers with cheap and good quality.

clothing

Commodities such as daily necessities and electronic products are highly competitive.


Strategy 8 is not afraid of destinations.


Fear that the sellers will scramble the names of countries.


Chen Qingwen also did foreign trade before he did logistics. He told reporters that even if there were some places that were not accessible, they would try their best to deliver them as long as there were customers' needs.

Last year, a seller came to Chen Qingwen to send a plastic soap box to Rota, south of the Pacific Mariana Islands.

This single business gives Chen Qingwen a headache, because the island is not accessible by mail and is surrounded by the sea. Usually, the small island can rely on a small plane that can take 8~10 people.

"However, I found that there was a post office in Saipan next to it, so I posted it to the post office in Saipan and commissioned a friend there to contact the buyers in Rota to pick up the goods."

Because the plastic soap box is only a few grams, so the Guangzhou seller only spent more than 10 yuan freight, and it arrived in about 6 days.


Although it can't be sent to the post, it can't be delivered if the plation is wrong.

Chen Qingwen met a seller who wanted to deliver the Chinese name to Ment Negro. When he took the order, he was stunned.

"I still think, I can't belittle this strange little country.

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It's very developed. "

But a few days later, the post office returned the parcel because the post office did not find it.

Later, Chen Qingwen took a look at the English name of "Montenegro" and discovered that it was a joke. "That guy plated himself a Chinese name and sent it to us." Chen Qingwen pointed to the English word "Montenegro" on the computer and said to the reporter, "this is clearly the Republic of Montenegro".

Therefore, he suggests that sellers must deliver parcels according to the correct name of the country, otherwise they may not be able to deliver.


 

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