Li Mingyuan Flew Solo &Nbsp; Did He Become Baidu'S "Chicken Ribs"?
Li Mingyuan resigned.
Baidu C2C platform has the first general manager, the young 80 generation, "personal" reasons for leaving the Baidu e-commerce path.
Li Mingyuan's back from another side of the interpretation of the C2C platform is desolate.
In this era of online shopping blowout, e-commerce has become a stage for investors to enter wildly. In addition to the correctness of strategy, they need to invest in sustainability. Otherwise, no matter how powerful the investor is, the initial Carnival will become a lonely ending.
Li Mingyuan, a good student
In March 10th, Baidu sent an email to reporters to confirm that "because of personal development reasons, yes, general manager Li Mingyuan has applied for leave, and then went to study for a period of time". A person from Baidu e-commerce department revealed that Baidu had appointed general manager Cai Hu of the former Baidu alliance as general manager, and Zhu Dachen, general manager of Baidu business analysis department, will be pferred to general manager of the alliance. Cai Hu and Zhu Dachen will complete the handover in April.
As of press release, Li Mingyuan mobile phones are in no answer.
Hearing Li Mingyuan's resignation, Huang Ming, a big seller on Taobao, was not surprised.
Huang Ming and Li Mingyuan have had several sides.
In some e-commerce conferences and forums, Huang Ming often meets Li Mingyuan. In his eyes, Li Mingyuan is a good learner.
However, Huang Ming believed that the so-called "listening to both sides", Li Mingyuan was good at learning but did not "listen to".
When Li Mingyuan entered Baidu, he participated in the design of Baidu's most famous product's one hundred degree post bar. Li Mingyuan, who was well versed in the community, became the first product manager of Baidu post bar and created outstanding performance in a short time.
The flow rate of Baidu post bar was 11% from the total traffic volume of Baidu. Later, Li Mingyuan led the design of Baidu's famous Baidu know and Baidu encyclopedia, 1%.
Perhaps it is Li Mingyuan who has the ability to do traffic, and the e-business website is still alive on the basis of traffic. When the "ah" is online, the 24 year old Li Mingyuan is appointed as the general manager of Baidu e-commerce business department. He led the team to win the special award for the president of Baidu in 2009. It was the year that Baidu headquarters independently operated Baidu e-commerce department.
In 2008, a year of preparation was on the line, and Baidu gave up the acquisition and made C2C platform somewhat.
Yes, and even put forward the goal of exceeding Taobao in three years.
From the data analysis, it seems that there are enough emboldened. Baidu's previous statistics show that over 40% of the main C2C trading platform on the market is obtained from Baidu.
Taobao, the largest C2C platform in the world, accounts for 30%. of its external traffic from Baidu. Baidu and Taobao are torn apart, Taobao or even screened by Baidu.
In terms of traffic volume, it seems that the biggest competitor has been swept away.
As soon as Li Mingyuan launched his career, he evaluated the single issue of Taobao and improved the evaluation model. He launched a comprehensive evaluation system based on the seller's qualification, paction and satisfaction.
Yes, there are many sellers on Taobao who have high expectations for it. When it comes to sellers, they do not want Taobao to be the biggest.
Huang Ming is an agent of a well-known brand in China. The turnover on Taobao is tens of millions of yuan each year.
Yes, when he was online, he opened a shop on the shop.
After a few months, the business was too light to close the shop.
He told the China business newspaper reporter that Li Mingyuan and Huang Ming had made some suggestions on the strategy.
But Huang Ming found that Li Mingyuan did not seem to have caught a big seller like him.
This surprised Huang Ming.
"Patting will often organize big sellers on Taobao to take part in some activities so as to draw us", but ah, it does not mean to win the meaning of Taobao sellers.
Traffic is only a legend?
Huang Ming felt that Li Mingyuan, including the top of the Baidu, didn't want to know what to do.
He believes that by changing the credit rating system minor repairs can not attract more sellers to enter.
On the other hand, yes, it seems that we want to be a cheaper Taobao, and we want to get competitive advantage through low price.
As a matter of fact, Taobao has no longer emphasized the low price, but is trying to attract the brand to enter.
In the field of C2C, low price competition has become an outdated means of competition.
In fact, the e-commerce market has developed to the present. It is very difficult to defeat Taobao, which accounts for 80% of the market share, on C2C.
But C2C also exposed some problems, such as fake goods, such as credit speculation and so on.
Yes, it is entirely possible not to take Taobao's route, choose high quality businesses, make boutiques, and take advantage of public opinion and rules to occupy the high-end market.
But Li Mingyuan wants to use the flow to make a cheaper Taobao, and there are some deviations in the choice of tactics.
Traffic is indeed a very powerful advantage for Baidu, but traffic is sometimes just a legend for C2C.
Zhang Lianglun, an e-commerce research expert, points out that if Baidu is a professional shopping search, it can bring huge traffic to C2C, but Baidu itself is just a general search platform. Baidu search itself can not lead to direct shopping behavior.
Therefore, Baidu only controls the entry of search, and does not control the entry of shopping.
Now users have become more and more accustomed to go directly to Taobao and other shopping platforms to search for items to buy. In fact, Taobao is controlled rather than Baidu.
In Zhang Lianglun's view, before shopping, Baidu first wanted to search for commodity evaluation information or Internet primary users.
In addition, if you want to take advantage of Baidu's traffic advantages, it will not be achieved by your own efforts.
Huang Ming believes that Baidu is the search entry, if the shopping information into the search, will change the ranking algorithm, will also affect Baidu's largest source of income, competitive ranking.
The most important thing is that if Baidu brings a lot of traffic into it, it will fall into the trap of operating search results again.
Baidu is not able to trust its own brand and users to exchange traffic.
The proposition of B2C
In the world of mutual Lenovo, the only weapon to dominate is innovation.
Zhang Lianglun pointed out that to compete with oligarchs is the key to subverting others' business models, and the innovation of products is nothing but scratch.
But Baidu has gone on a homogenous route, so it is not enough to cause a fatal blow to Taobao.
According to Cao Fei, the first strategy should not be C2C, but Baidu B2C. should have planned C2C in 2007 and formally launched in 2008.
But at this time, Taobao has accumulated 5 years of experience.
Taobao clearly see that C2C has its inherent weakness, so vigorously launched its Taobao mall and began to set foot in B2C..
At the time of launch, the financial crisis is just the time when traditional enterprises' demand for e-commerce is stimulated. The Taobao mall caters to the needs of traditional enterprises.
This is a strategic mistake when we have the old road of Taobao.
Cao Fei thought that at the beginning, he should avoid Taobao's C2C edge and enter the B2C market.
The real potential of e-commerce in the future lies in the B2C market.
The United States has already demonstrated the effect. Comparing eBay and Amazon's performance, eBay is basically going downhill, and Amazon is in the limelight.
In 2009, the growth rate of China's B2C was far more than that of C2C.
After two years of cold and cheerless maintenance, Baidu finally realized that its goal was not to defeat Taobao, but to make big market share.
Finally, I realized that B2C should be the direction of choice.
In January 2010, Lotte announced that it would spend $50 million to build a joint venture with Japan's largest e-commerce website in the next three years to create a super large comprehensive B2C online mall for Chinese users.
Now that we have taken the B2C Road, it has become Baidu's chicken ribs, and Li Mingyuan's departure is not so surprising.
Cao Fei believes that Baidu is best to have ah and join the Lotte B2C platform, give up C2C, attack B2C with all strength, and it is not too late to make up for it.
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