Market Prospect Of Home Textiles Stores

Home textiles belong to the main "soft decoration" varieties in home decoration.

It includes bedding, curtains, window washcloth, washcloth, food and kitchen fabrics, etc.

In recent years, China's home textile industry has gone through a period of accumulation and has gone through the era of big combination and rapid development. The brand economy came into being, and the product design entered the stage of independent design, and the specialization division began to take shape.

This paper analyzes the current situation of China's home textile manufacturers, and reviews and forecasts the development direction of home textile industry from the perspective of fashion trend.

With the trend of "heavy decoration and light decoration" in home furnishing in recent years, home textiles have been more and more from practical to decorative role, and the home textile industry has been "activated" unprecedentedly.

Since the beginning of the 90s and the beginning of the new century, with the birth and growth of China Textile Association and home textile association, the success of the scale and traditional industry pformation of the home textile and textile industry has been greatly improved (the local government's support has also played a great role).

The Pearl River Delta and the Yangtze River Delta have formed two wheels in the development of cloth art, and have achieved a number of influential backbone enterprises.

Such as fuanna, Luo Lai, Aphrodite, Bo Yang, Fu Tian, Meng Jie, Jie Liya, etc., the slogan of "creating momentum" and "making market" has promoted the pace of pformation of the fabric industry.

In 2006, the output value of the whole home textile industry reached 654 billion yuan, an increase of 20% over the previous year.

In 2006, domestic textile products exported 18 billion 557 million US dollars, an increase of 20.63% over the same period last year.

Imports of US $1 billion 301 million, an increase of 2.80% over the same period last year.

In the first half of 2007, the home textile industry continued to maintain a good momentum of operation. The industry's production, marketing and efficiency continued to maintain steady growth. The total profit of the nine industrial clusters increased by 18.55% over the same period last year.

The main feature of China's home textile industry is the emergence of industrial clusters. As of 2007, the home textile industry has 15 industrial clusters featuring bedding, cloth, embroidery, towels, flocking, blankets and so on.

Such as: Jiangsu Tongzhou, Haimen Samsung Town, Zhejiang Yuhang, Xiaoshan, Haining, Pujiang, Jiaxing tanker town, Tongxiang hemp Town, Shandong Shandong city.

In essence, the home textile and textile industry is still a traditional industry, and it is mainly run by family businesses, such as Hualong, Otas and Yulong. There are not many enterprises with output value of over 100 million yuan, and 50 million yuan one file and 10 million yuan one can make a statistic.

However, the development of enterprises should not be measured by the size and output value of enterprises.

Since entering the new century, especially since China's entry into WTO, the market has been redivided and enterprises have been reshuffled, and large and small enterprises are also facing market competition.

The real meaning of the home textile era has arrived.

Through recent years' exchanges at home and abroad, China's home textile technology has gradually integrated itself with international home textiles.

Visits to foreign exhibitions, international exhibitions and the introduction of foreign products are increasing. The volume of home textile foreign trade in Zhejiang and Jiangsu is also increasing. Enterprises pay attention to brand image, fashion and personalized product characteristics, and specialization in the industry begins to take shape.

The prospect of home textile industry is also bright.

First of all, the investment and public service consumption hotspots represented by residential housing, hotel and restaurant, tourism and pportation, medical and health will all become the factors to promote the continuous expansion of China's home textile market. The Olympic economy and Shanghai World Expo also provide new opportunities for the development of the home textile industry.

Secondly, the demand for home textile products is increasing with the improvement of the quality of life of Chinese people. Finally, nearly 10 million new couples are married each year in China. The amount of household textile products produced by marriage will be considerable.

However, at present, there are many problems that can not be ignored in China's home textile industry. For example, the home textile design level is backward and has entered the misunderstanding of mechanical imitation. Home textile products mainly rely on the two markets of wedding and relocation, market positioning and brand communication homogenization; at the same time, the home textile industry still has no leading brand, and the brand status is not optimistic.

To change this situation, China's home textile enterprises should expand their home textile design ideas, design home textiles with both fashionable and Chinese characteristics, establish a unique brand culture, and step out of the two narrow markets of home textile industry, mainly relying on marriage and relocation. We should start from digging up the potential demand of consumers and seek new market segments, such as functional home textiles, men's home textiles, fashion oriented home textiles, and so on, to promote the rapid development of China's household textile industry.

With the progress of the times and the improvement of people's aesthetic standards, home textiles also have the same trend as fashion clothes.

The characteristics of individuation, functionality and practicality are increasingly prominent.

We should pform traditional industries with new management concepts.

In the professional division of labor and the overall matching of home textiles, find their own position.

Attach importance to product design and product quality, and set up product style and brand style with individuation, fashion and diversification.

We should also pay attention to different modes of product positioning and sales, and choose different publicity styles.

Only in this way can we have a strong share of the "big cake" that belongs to us.