Ningbo Example: Practitioner Of Fashion Industry Upgrading

Zhou Dongmei, a reporter of the China Textile and TV industry, has a comprehensive look at the history of the development of Ningbo's garment enterprises. From the "joint and horizontal" of the leading enterprises group of Shan Shan to the strong growth enterprise, Kang Nan's "business and design go hand in hand"; from the "ship to sea" of Bo Ge to the "virtual operation" of Bo Yang; from "Taiping bird's" guarding the internal attack "," Shenzhou's "circular economy" to lozie's "Fashion Industrial Park", all of which rely on the courage and wisdom to break through the foreign brands' pursuit and interception, adhere to the market oriented, technological innovation as the means, and product quality as the foundation, and practice the upgrading of the fashion industry mode. Zhou Dongmei Ningbo example: practitioner of model upgrading

At the twelfth Ningbo Clothing Fair, we can see the figure of these clothing companies.

The Ningbo Clothing Fair has helped fuel their growth and development.

Let's listen to their experience in brand operation and management.

We have been designing, brand culture and circulation all these years.

In recent years, with the development strategy of "multi brand and internationalization", Shan Shan has sung the theme of change and development, constantly hatching a successful brand and brand enterprise with unique characteristics and clear target market, developing market at different levels, and ultimately taking the brand Legion to occupy a broader garment market, thus greatly expanding the development and survival space of the group.

This year's 1~6 month data show that the sales volume of 11 brands of Shanshan has increased by 36%, profit growth has increased by 17%, and foreign exchange earning by exports has increased by more than 20%.

If we say that "multi brands and internationalization" is to adapt to the complex economic background and the intensified competition, the "combination" will help Shanshan pick up the high-end achievements of the industrial value chain.

Through cooperation with the world's leading clothing giants, this year, August, the 3 year old Oates project started formally, started in 2009, opened in 2010, and radiated the whole country with Ningbo as the center.

Taking mergers and acquisitions as a means and clothing, investment and technology as the foothold, Shan Shan will fully start the joint venture between the whole group and the world's top 500.

The development of Kang Nan's men's clothing, apart from its continuous exploration in production technology, quality, design, culture and so on, is also closely related to a display platform that has accompanied it for 4 years. Ningbo International Garment Fair is inseparable.

The Ningbo Clothing Fair has helped the Kang nan to the world, and the booth area of Kang Nan has increased from 30 square meters to 200 square meters.

At the clothing fair, we prepared the suit in Italy, the Middle East and the United States.

Win the favor of European and Southeast Asian businessmen through quality and service.

Every year, at least I have to personally design 300 suits for the president of Nigeria, the Embassy in China and other officials at all levels.

Next year, Kang Nan will actively expand the three industry of high-end hotels, escorting the main garment industry.

At the same time, about 50000 square meters of "Kangnan Industrial Park" will soon be put into operation, indicating that Kangnan is also making a successful pition to the "hard environment" needed for the development of large enterprises.

Only responsible for designing, selling and outsourcing production processes.