Hangzhou'S Big Suit Was Sold Out Quietly.

Although the hot summer has just begun, the fashion industry has taken a big step forward. Many international famous brands have airlifted the autumn and winter costumes to the shopping malls in New York fashion week for the first time.

It is reported that Hangzhou Tower, Celine, MAX MARA and other international brands have launched the latest autumn winter clothing at the end of June. In the lakeside international famous street, Dolce&Gabbana and other international brands of autumn and winter new products are also coming into the cabinet.

Although these big names have not been publicized in a big way, the sensitivity of Zhejiang women to fashion makes them sell out.

The big autumn and winter clothes are earlier than last year's.

Reporters learned from the Hangzhou Tower and lakeside international famous street that since June, some high-end brands have already been discounting the products of spring and summer on the other side, and have some autumn clothes on one side.

Hangzhou Tower, such as Celine, MAX&MARA, FENDI and other international brands, were busy in the other shopping malls in the middle of the Qing Dynasty, and other brands have not yet started the discount promotion, they have already put the 2008 autumn and winter advanced garments on the hangers.

Ferragamo, MARNI and other brands followed closely. At the beginning of this month, consumers of Hangzhou City shipped 2008 new clothes from autumn and winter in Milan.

"After many years of testing in Hangzhou, it can be said that the time of listing the international famous winter and autumn clothing is even more advanced year by year."

Wu, manager of the fine clothing of Hangzhou Tower B1 building, said that most of the most famous international autumn and winter clothes of the Hangzhou Tower had been fully installed as early as the end of June and early July. It can be said that in time, it has been in line with the most popular Paris and Milan.

High-end women's clothing popular "VIP customer small channel sales mode"

"The speed is too fast. I heard that the MAX&MARA counters went on to watch the new autumn and winter, or it was late.

The autumn winter clothing is very few, and the winter fur coat that it looks at is the last one. Fortunately, the size and style are all in line, so hurry up and buy it. "

Yesterday afternoon, a VIP guest at the Hangzhou Tower told reporters that this year's big autumn dress should be bought with "grabbing".

"There are not many new shelves in autumn and winter. Basically, they are mainly old customers and VIP customers. Generally, new customers may not be able to touch new shelves when they visit shops."

Reporters from the lakeside international famous street Dolce&Gabbana chief Miss Zeng understands that most of the brand new autumn and winter consumption is consumed by VIP guests, many of whom are bought in packages.

Many consumers will find that they never seem to see the moment of international large number of autumn costumes. In fact, as the costumes of the major costumes are launched in batches, and most of them get information from the VIP customers, it is very likely that they have been bought by the agile women at the moment they get on the shelves.

This small channel sales model for VIP customers seems to be very popular with the big names. Hangzhou Tower general responsible person said, "most big brands have their own VIP customer maintenance system. They will notify customers of VIP at the first time when promoting activities and new goods.

Some new international high-end brands that have not yet established a deep impression in the minds of consumers will use the VIP system of the mall to issue information to inform members of the gold card and silver card members of the shelves. These fashionable guests are the main consumers of international fashion.