How To Promote Brand In Home Textile Enterprises

The fourteenth China International Home Textiles and Accessories Expo was held in Shanghai International Exhibition Center on 26-8 August, 28.

Last year's Thirteenth Annual Exhibition was in a grand scale. Through the exhibition, we saw that domestic textile and home textile enterprises' enthusiasm for building "brand" was particularly high. The proportion of brand enterprises in domestic exhibitors increased significantly, and more and more enterprises wanted to use the exhibition platform to achieve the purpose of displaying brand image and enhancing brand value.

It is gratifying to note that many key elements surrounding brand building, such as technology, design and corporate image, are revealed at the exhibition.

Booth

The booth mainly includes three factors: location, scale and booth design.

For those companies who want to demonstrate their brand image and enhance their brand value, these three elements are indispensable.

First of all, from a position, a good exhibition location helps enterprises to stand out from the whole. Good location enables enterprises to outperform other enterprises in their innate conditions. Secondly, the scale and scale are similar to location, showing the brand from the surface conditions. Of course, these two are related to the strength and budgets of enterprises.

For brand image, the most important thing is not the location, not the scale, but the booth design.

The most important thing is to display the brand image and the brand culture connotation. Therefore, the design of the booth must start with the display of brand image. The overall design must match the brand image, and can display the corporate culture and development concept through the booth design.

We see the magnificent exhibition hall of Huarun century's home textile brand, which is magnificent and magnificent. It has been carefully designed, manufactured and decorated by professional designers. It is dominated by wine red and white teeth, and displays large theme exhibition areas of harmony, elegance, magnificence and elegance through the decoration of different materials.

The overall design elegant atmosphere, luxurious palace, not only embodies the strength and courage of the brand, but also integrates into the French style of Xiang Xi, and the "computer experience center", which is set up in the exhibition hall according to the consumers' own home environment, carries out the home textile scene matching. It embodies the consumer groups who pursue harmonious, warm family life and decorate the beautiful family, and provides the brand positioning of the household products that reflect the new textile technology.

service

Service is one of the most important elements of brand. Service includes six core genes: service quality, service mode, service technology and channel, service price, service culture and service reputation.

In short, brand building and brand benefit depend on service.

Brand service is very broad and complex. Today we only talk about the service at the exhibition.

The exhibition is a platform, which integrates all the existing and potential customers and partners from the raw materials to the final consumers in the entire industrial chain. On such a platform, brand service is particularly important. At this time, the quality of service will directly affect the image of the brand.

For exhibitions, the most important service is embodied in the employees' image and quality, how to entertain guests, how to communicate with customers, and all represent the brand.

We see that the mainstream brand employees are very good in image, to a certain extent, can represent the image of their enterprises.

For example, the black classics of Zhejiang BABEI are the highlight of the whole field. The staff wear a black suit with a uniform color to shuttle in the elegant exhibition hall, giving a lot of brand image to the company.

From the image, most enterprises can say that it is good, but many of them can not be regarded as a good service to customers. Even at the meeting, a company's employees are arguing, dragged and even fighting with their customers. If customers see such a scene, will they have any interest in the brand of this enterprise? Therefore, anyone who wants to carry out brand building must not be neglected in personnel service, otherwise, the investment in other areas will be useless.

product

Products are the basis for the survival of enterprises. Without products as the foundation, everything is a loft in the air, and the brand can not be mentioned.

This is especially true for home textile enterprises.

For a long time, the overall design ability of the domestic textile industry is low, the product homogenization is serious, and there is a lack of individuality. With the development of the market and the continuous increase and upgrading of consumer demand, the technical requirements for home textile products are getting higher and higher. For brand enterprises, in order to stand out from many enterprises, we must start with brand positioning, brand connotation and brand culture, strengthen technological innovation and design innovation, and meet the individual needs of consumers with high quality materials, meticulous process, full of brand implication and brand tension.

In the exhibition, the product itself is only one aspect of the brand image, on the other hand, it is the display and matching of the product.

A good product should have a good selling atmosphere, just like a good designer must know how to sell his own design.

The large space of home textile products is mainly based on the feeling of color, and the contrast relationship between different spaces is very important.

In the small space processing, more is to reflect the color coordination and material process contrast, and small contrast color block also plays an important role in this.

Before and after the big and small exhibition stands, many exhibitors gathered their brains to dress up their respective stands. They were unique, eye-catching, rich and elegant, some simple and elegant, some ingenious and smart, some romantic and warm, each with its own characteristics, each with its own care.

For example, the two product styles and the design and processing of product space are very strong brand colors, which shows the brand image and highlights the brand personality.

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