Arena Arena Welcomes Brand Spokesman Fei Liwei, Joining Hands With A New Generation Of Swimmers

The tide is rising and the big tour station is "Wei"

On March 12, 2025, Hangzhou, Zhejiang Province - arena Arena officially announced that Fei Liwei became the brand's new spokesperson in China. Arena Arena will help excellent athletic performance with top event equipment, and go forward hand in hand with Fei Liwei for the future.

At the event site, Mr. Zhang Junling, general manager of arena Arena China, and Fei Liwei worked together to complete the brand spokesperson puzzle, It symbolizes the close integration of athletes and brands, the joint construction of a broader swimming sports territory, and the joint march to a higher glory peak.

At the official promotion ceremony of the brand spokesperson, arena Arena specially presented the top event equipment of arena Arena to Fei Liwei to help him perform with professional strength. Including AQUAFORCE for high-level competition STORM hydrodynamic racing swimsuit, COBRA cobra series with both hydrodynamic design and anti fog black technology, EDGE swimming goggles specially launched for the Olympic Games, and AQUAFORCE 3D to reduce resistance WAVE competitive swimming cap can fully enable the peak performance on the field. In addition, it was Fei Liwei's 22nd birthday, On this special birthday, arena Arena presented the brand to customize his Pisces T-shirt, and prepared a 22nd birthday cake to send sincere birthday wishes.

"You can get as much as you pay". Fei Liwei, who has both strength and appearance, has been swimming since he was 4 years old. At the age of 16, he appeared in the second youth sports meeting and won eight gold medals at one fell swoop, demonstrating excellent physical explosiveness, endurance and sports talent. Since then, he has focused on the men's long-distance freestyle event and won the gold medal in the men's 1500m freestyle final at the 19th Asian Games in 14:55.47. With perseverance and continuous hard work, he is still heading for a bigger stage and higher sports achievements.

"To stand on the world-class competitive stage, talent and hard work are indispensable. What really determines success or failure is the mentality on the field. From the first time I put on the arena swimming cap, I firmly believe that it can bring me confidence to swim straight forward, arena The top equipment not only helps my competitive performance, but also enables me to stimulate my potential under pressure, dare to break through myself and enjoy every moment of the competition. In the future, I look forward to working with arena to meet the challenge and achieve more and better results on my track! " Fei Liwei expressed his vision of working together with the brand to achieve better results.

Since its inception in 1973, Arena Arina, born of water, has always been committed to creating top competitive equipment for global champion swimmers to help them break the waves. For more than 50 years, the demand for swimwear and water sports equipment in the Chinese market has been booming. Arena Arena has followed the market trend, deeply rooted in the local market, and constantly made innovations and breakthroughs. The brand gathers elite designers from Italy, Japan and China, and relies on the world's leading scientific and technological fabric research and development strength to promote the continuous evolution of water sports equipment in scientific and technological content, fabric performance and style design. At the same time, arena Arena has opened up an exclusive product line for the Chinese market, and is committed to providing all water sports enthusiasts with higher quality professional equipment.

At the press conference, Mr. Zhang Junling, general manager of arena Arena China, said: "As we enter 2025, arena Arena will continue to swim straight ahead to challenge the peak. This cooperation with Fei Liwei, a new generation of swimmer in the swimming world, is not only an important step for the brand to expand its new journey, but also the commitment and expectation of arena to always help the development of swimming. In the future, we will continue to accompany every swimmer and enthusiast to meet the challenges and forge ahead. "

Arena Arena will continue to dig deep into the field of water sports, focusing on product development and innovation, and help every enthusiast who loves water sports to enjoy the freedom and passion of water with excellent technology. Arena has always believed that breakthrough comes from continuous improvement, and challenges lead to higher peaks. Now, in the pace of its own continuous exploration, together with the new generation of Fei Liwei in the swimming world, Arena Arena will carry a bigger dream, meet more possibilities, and write more new chapters of water sports.