Let You Quickly Become Net Red.

Recently, Mr. Luo [editor's note]: Mr. Luo Yonghao] announced that he wanted to do a live broadcast of the electricity supplier, so he added a piece of oil to the red net economy. Many people are lamenting that this year is still good.

Then the big live TV providers can produce all kinds of scares that frighten people to death, so many people are eager to try, can they also get a share of themselves?

Wake up friends, what you see is just the appearance, but the most brilliant scene in the industry. Li Jiaqi, Wei Ya, Xin Youzhi and so on can not represent the actual difficulty of the industry.

Which industry most of the head is not all bright.

The reality of the industry is that resources have been gathering to the head, and it is becoming more and more difficult for a large number of small and medium-sized players.

Why? Net red belt goods themselves do not need to produce, is it not much cost?

It's not that if there's a net red sitting in front of the camera, can BB sell it?

Of course not. In this industry, net red is the least valuable, and the real competitiveness lies in the team capability and resources behind it.

　　 First, I ask you, live broadcast business is selling well, what to rely on?

You may say it is the personal appeal of net red.

Actually, not the real core competitiveness is cheap, cheap and cheap.

Li Jiaqi, Wei Ya, Simba, or things that are sold are cheap, and they are just needed. They can't be bought at any time and can be used sooner or later.

This is the conclusion that I have lurked for a long time in their live broadcast.

If you buy them from their eyes, you can't afford to buy a lot of big bills from the price. Sales of goods that involve a bit of IQ and prices are rather strange. Now the consumer is not stupid, the price is so transparent, the mobile phone Taobao Tmall Jingdong chooses your lot. Why do you want to buy it from the anchor?

There is only one answer, because it is cheap.

If you look at the live broadcast network red enough, not just Taobao live, including the quiver of fast red net belt, are the same points. Cheap, cheap or TMD cheap? 。

So we need to grab it because it is really cheap.

The KOL of the head is signed with the brand side to sign the insured price, so as to ensure that the product is the lowest in the whole network in a certain period of time. Otherwise, it's easy to be seen by people who are watching live broadcast. So, this requires a professional team to be responsible for selecting products, premium and business negotiations.

Considering the head KOL, everyone wants to vote. This is a very large team and requires very professional.

It's really not who can bring a cell phone with the live broadcast.

　　 Second, is it just selling goods with live goods?

No, live selling is a complete set of product lines, and live streaming is just one of them.

From investment, to products, to pricing, to activity planning, to live broadcast, to return rate control, to settlement, to after sale problems, to promote PR to attract manufacturers. Let alone the anchor position.

This is a cycle.

Every link has problems, and eventually there will be problems.

If your product is not good, your reputation will explode.

You have a problem with pricing, you don't sell well, you know, in second days, you can't sell it.

Your activity planning is not good. How can we get resources from the e-commerce platform? Take Banner? No sales volume how to talk about traffic? Do you want to sign the bottom?

There is something wrong with your return rate. You know how to explain it in second days.

If you do not deal with the after-sale, the word of mouth can kill you.

Your PR is not good enough, or you can't attract more businesses, or you can't find any treatment for them.

The mutual darkness of the live broadcasting industry is very serious. Many of the new stars who exploded in the night were blackened to the net for second days, let alone a large number of comments on war and pit digging.

It is not a team operation, not a master design.

When you see Li Jiaqi and Wei Ya's information is covered by the whole network, you need to know that there are budgets behind them.

When you see how much Li Jiaqi and Victoria sell each time, you need to know that there are plans behind them.

This requires the most professional team operation.

When the team is professional enough, it is impossible to create Li Jiaqi, but the central anchor is made at will.

　　 Third, does the live broadcast business really rely on the anchor?

The answer is that a mature team, in most cases, does not rely on the anchors and does the same as a host.

As long as things are cheap enough, dogs can be sold out.

The price of a dog can be sold to the point where it can be sold to the dogs.

What you see is just the tip of the iceberg.

Will someone say that Li Jiaqi and Victoria and Xin Youzhi are irreplaceable?

Yes, but what they cannot replace is not the identity of the anchor, but the other abilities.

Do you know that she and her husband are the top operational talents themselves?

Did the clothing business rise and fall from Xi'an to Guangdong for many years before being the anchor? Financial freedom is at the peak.

This is the hard work of the supply chain. Indeed, most Internet Co executives do not necessarily have a better understanding of the supply chain.

Do you know that Li Jiaqi was very well known in their local shopping centres before they did live broadcast?

He was grabbed by the big counters, and his affinity to the sky was a gift.

Do you know that there are a lot of foundry factories behind Xin You Zhi? Many of the hosts on the fast hand are sold by Xin Youzhi. He is part of the capital.

You know, the first bunch of people who brought the net red and the game circle, 09 and Dong Xiaosa almost monopolized all the meat floss.

Every net red that can stand up is a more efficient and efficient company.

Many innocent people want to explore the next net red.

Don't think about it. First think about whether you have the ability to support it.

This industry has come to the time of shuffling.

In the whole chain of red goods, the most valuable thing is net red.

True Kung Fu is behind net red.