XTEP Debuts In London Fashion Week For The First Time.
As a leading brand in China's fashion movement, XTEP, the United Kingdom designer brand "Holland house", brings the best London Fashion Week debut, becoming the first Chinese sports brand to enter London Fashion week. XTEP, which has a deep running gene, has never ignored the inheritance and forging of its brand fashion attributes. This theme coincides with the London Fashion Week's unique gene. It integrates the sports function with modern fashion and completely defines the fashion trend. CEO Li Guanyi, XTEP (China) Co., Ltd., HENRY HOLLAND, CEO& creative director of Holland house, attended the show.
Li Guanyi, CEO of XTEP (China) Co., Ltd., said: "XTEP always insists on deep tillage in the field of running. This time in London Fashion Week, we combined the insight of running and running people with the demand of young people for fashion clothes, and brought a series of running products jointly with Holland housing. In the future, in the trend of fashion and sports, XTEP will also dig more possibilities in the field of sportswear, and show XTEP's original strength and innovative design concept on a broader stage.
HENRY HOLLAND, CEO& creative director of Holland house, said, "I appreciate the persistence of XTEP in the field of running. My brand Holland house is also insisting on my attempt to be beautiful, new and innovative. We have a very high degree of agreement with XTEP, and have laid a good foundation for the design of the theme series of city runners. I believe that the trend of the future is integration, and we are at the forefront of the trend with XTEP.
XTEP X Holland house "come out" show "color" joint name
The show is located in Gas Holder Park, London, with a circular loop for the show. It is full of fashionable design charm, sense of movement and city sense, and is deeply in line with the theme of the "city runners" of XTEP X Holland Housing series. On the design concept, XTEP boldly innovates, integrates sports functional wind and urban fashion elements, combines running special edition and light comfortable functional fabrics, brings a brand-new tidal current attitude to bright color application, fully meets the dual nature of sports and street fashion, and explains the perfect collocation of modern urban lifestyle from the runway to the street corner.
The "city runner" symbolizes the new movement attributes of young people in the city. It is also a profound insight of XTEP's breakthroughs in self driving and transformation for young runners. As the first Chinese sports brand to enter London Fashion Week, XTEP brings not only the design trend but also the daily scene.
Appearing on the international stage to show the international influence of national brands
XTEP is the leading fashion sport brand in China. In the past 13 years, the deep field of running has established its brand advantage in the industry. At present, XTEP has sponsored and independently hosted more than 1000 events, accumulative total of 5 million people participated in the event, the activity distance is over 100 million kilometers, ranking the first place in the mainland sports marathon market share.
As the first Chinese sports brand to attend the London Fashion Week, XTEP did not blindly pursue the "tide". It also displayed the design creativity while retaining the sports attribute of the sports brand. At the beginning of the international stage, the joint run series is a brilliant presentation of XTEP running culture. It also shows the international influence of national brands and adds a bright "Chinese characteristics" to the world sporting goods industry.
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