Rihanna Has Run An Underwear Show That Doesn't Allow Mobile Phones To Enter.

In the evening of September 11th, the American pop star Rihanna (Rihanna, the full name Robyn Rihanna Fenty) held an underwear show in New York's Broolyn Barclays Center (Barclays Center) for personal underwear brand Savage X Fenty.
The start of big show is not smooth. The audience needs to stand outside and wait for admission. The organizers do not provide water and drinks. The most fashionable editors and bloggers are annoyed not to allow mobile phones and cameras to enter. All spectators are not allowed to carry cameras, and phones will be locked in a box during the show.
The opening was not smooth, but the final result was "well received." Many commentaries have pointed out that this big show has become the "game changer" of the whole underwear market, and "a short 40 minutes foreshadowed a fashion revolution".
It is reported that the Savage X Fenty show the latest underwear works with live performance, sports dance, and De Chirico style large devices. Performances include: DJ Khaled, Big Sean, American female singer Halsey, supermodel Cara Delevigne, Bella and Gigi Hadid, actor Laverne Laverne and others special guest.
Savage X Fenty's latest series has a strong sports wind. At the beginning of the show, Rihanna, the ten dancers, wore all black tights and underwear, and made a stirring performance before the magnificent architectural device background. The appearance of the device at about four stories is reminiscent of Fendi Palazzo della Civilt, which is located in Rome.
Then everyone started to move, and the model danced under the artificial limestone arch. A group of cameras began to move around the device and the jewel wearing Gigi Hadid appeared on the top of the body. Unlike the Victoria 's Secret (Vitoria secret) show with angel wings, the model of Savage X Fenty is surrounded by a group of "imperfect" women of various shapes. They are either transgender models, or disabled people, or physically rich and round, to highlight the diversity and inclusiveness of brands. After nearly 100 or more women with different posture showed off their works, Rihanna came to the stage to salute the 850 audience, without speaking or singing.
The reason behind the prohibition of viewers carrying cameras and mobile phones is that the 2019 autumn and winter series will be released in September 20th by the Amazon Prime Video exclusive video column of the business giant, Amazon, exclusively in more than 200 cities around the world. At the same time, the latest Savage X Fenty has been on sale at Amazon Fashion, including the $17.5 steel laced lace underwear and 34.3 dollar conjoined clothes.
Amazon Studios director Jennifer Salke said in a statement, "this streaming media cooperation provides Amazon members with exclusive seats for front view shows. Rihanna reshaped fashion underwear for consumers worldwide.
Rihanna crossover to enter the underwear industry, perhaps from the downhill American underwear giant Victoria "s Secret" in the hands of a lot of market share. At the end of August, Savage X Fenty also completed a new round of financing of US $50 million.
Although the market share of the industry giant Vitoria is still huge, its competitors are numerous. Besides Savage X Fenty, there are also emerging underwear brands such as Aerie and ThirdLove.
Jumping out of the underwear industry, Rihanna with the title of "can take fire everything" is a real fashion darling. In just a few weeks since the launch of the beauty brand Fenty Beauty, which has been working with LVMH group, the sales volume has exceeded 100 million US dollars, which is known as a "transformational brand" by the industry. Today, we are focusing on expanding the Asian market and taking the lead in the duty free shopping and high-end department stores in Hongkong, Macao and Korea.
In addition, Rihanna has reached deeper cooperation with LVMH to create a new luxury brand Fenty. This is the second luxury brand that LVMH group has nurtured and nurtured from scratch after its Christian Lacroix in 1987.