What Business Is The County Proper For? What Experience Do Women'S Wear Franchises Have?

A successful women's clothing store needs a lot of factors, not only to choose the right brand, to locate accurately, but also to choose the right location. If the address is wrong, the best brand will not flourishing. What kind of business is the county proper? What experience do you have for the location of the women's clothing store?

It is convenient to transport areas, or near several main stations. You can set up shop on the street within a distance of less than 20 minutes. It's good to open a women's wear shop on the side of many pedestrians. A county town will be divided into several business circles. In actual operation, we will face the location problem of trunk road location, main road intersection location, secondary trunk road location, community location, county and township joint location location and so on. According to the data, there will be a remarkably stable consumption hump on the main street along the street within eight hours of 2~3 hours after work. Therefore, when choosing the main road (intersection), we should choose one side of the radiation direction near the center of the county (considering the re loading in two directions), which is beneficial for customers to stop.

The development of enterprises, residential areas and municipalities will add more customers to the shops and make them more potential for business development. Store stores in large shopping malls and supermarkets are expensive, but share huge passenger flow with shopping malls (supermarkets). In combination with sales and marketing activities, timely adjustment of commodity structure in season will become a new store that contributes profits to the company. In addition, in the process of site selection, we need to make a thorough analysis of the population density, occupational composition, household size, household income, consumption expenditure, sex ratio, age structure, floating population, total number of shops, consumption tendency, purchase time and motivation, and so on, and study the layout of the chain network in the region. The principle is to decide a central store portfolio and arrange the central store combination according to the layout of the county business circle, so as to better establish a dynamic and balanced logistics network, so as to facilitate the adjustment of goods sources among different stores and achieve the sharing of resources in the region.

Women's clothing stores choose the area where women's clothing is gathered. Although there is more competition for consumers, there will be more competition. Facts have proved that for women's clothing stores, if you can concentrate on a certain location or block, you can attract customers. For example, all shops in a street sell women's clothing. When consumers want to buy clothes, they first think about going there, because the women's clothing stores are concentrated, and they can pick and choose carefully and easily find clothes that they like.

You must know where people are going, not just where they are. You can take some time to calculate the crowd in the morning, afternoon and evening in places of interest and target areas, to count the number of people entering the shops nearby, and to find out the proportion of office workers, students and housewives in the neighborhood, and at least at the Ping Yue and the weekends, to know the exact distribution of the crowd. In addition to the large traffic volume, there is another point to note, that is, women's clothing stores should choose less side streets or obstacles. Many times, pedestrians cross the road because they concentrate on avoiding vehicles or other pedestrians. In particular, women's clothing stores are mainly fashion women. A good shopping environment is very important. Comfortable mood often stimulates people's desire to shop.

With a pre selected place, the second step is to inspect the surrounding environment first, and then observe it in two ways. First, the businessman's perspective: what signs indicate that the site can create performance? Secondly, from the customer's point of view: will you go shopping in this place? There are cold doors in the golden section, and there are also hot spots in the secondary business circle. The most taboo place to find is to see others succeed, so they want to replicate a store next door, unless you are confident of making your own difference. In addition, pay attention to whether the competitors in the diagonal or not far away will take away your business? Are you able to take steps to intercept customers on the customer's action path? Always pay attention to the position of your opponent and find a place to fight against it. You must maintain your status. Otherwise, the business will also be on the low side in the downwind of the same nature store.

Women's clothing stores will think that the quality of their adjacent shops is quite similar, so it's important to be in the same place with similar brands, because some location strategies are "parasitic". Customers can be attracted to customers who are attracted by big brands by setting up clothing stores beside the big department stores and opening up vigor restaurants beside the senior supermarkets. In addition, if you can meet some quality neighbors like video rental shops or dry cleaners, it will be better, because these stores have the opportunity of "two visits". People will send clothes to wash, and they will come back again every few days. Post offices and supermarkets are also easy to use.

Master the control and control of the passenger flow, because this is directly related to the performance of the store. Such as County Square, cinemas, parks and other entertainment places, or supermarkets, large factories, offices nearby, this aspect can attract pedestrians and pedestrians, on the other hand, it is easy for customers to remember the location of shops. "Passenger flow is the first criterion of site selection, and the quality of passenger flow is more important than its quantity." In other words, women's clothing stores should focus their attention on the expense groups that have the ability to spend, especially those who carry the shopping bags.

What kind of business is it suitable for the county seat? What experience does the location of the women's clothing store have? The location of the shop will directly affect the future operation of the store. With these experience, you will be able to start a good business successfully.