What Is The "Hot Shoe Craze"? It Is A Blessing Or A Curse. How Can We Return To Normal?

In recent years, fried shoes have become the hottest topic. A pair of shoes priced at 1999 yuan can rise to 30 thousand yuan in the second-hand market one day later. The soaring price has made some people earn a lot of money by making shoes, and the story of getting rich shoes has also been on the Internet.

The driving force for huge demand comes from a frenzied profit. In the eyes of capital, everything can be fry. There is nothing wrong with the hot pursuit brand itself, but they buy the tide shoes forward and continue to provide confidence for the market speculation objectively. The long queues of the former buyers of the physical stores rush to buy, and enrich the imagination of the unlimited business opportunities of the tide shoes.

"Buying shoes can also earn a lot of money". This "spending" has changed the way of making money, making some young people find a more convenient and quick opportunity to get rich. Speculation not only increased the cost of buying shoes for ordinary fans, but also caused many market problems. The phenomenon of piracy and fraud is becoming more and more serious, and it also has a negative impact on the brand. The rush buying and online scale transactions under the line show the huge demand and potential of shoe market, and create the foundation of "fried shoes". Hype groups buy the tide shoes, hoarding them and selling them at a high price, which is also an emotional injury to loyal consumers.

Whether it is to protect the rights and interests of the fans or the sustainable development of sports brand manufacturers, we need to attach importance to the phenomenon of "crazy sports shoes". Really let the frying shoe fire get out of hand, after the formation of the complete industrial chain of the fried shoes and the intervention of the capital, many people are going to hype for the purpose of making a profit, which will only create more bubbles in the market of the shoe market. "A grasshopper on a rope" needs to be fry up for their own interests.

"Seeing it rise high building, seeing it feast guests, see it collapsed." This is the outcome of many speculators after the bubble burst, and perhaps the outcome of the shoemaker. Because its essence is the game of speculators, but the object is different, but once the bubble is broken, the shoemaker may carry more. The market itself is blind, spontaneous and lagging. When the invisible hand fails, the visible hand should play a role. From the current market of sports shoes, regulation is missing. The frenzy of "fried shoes" has deviated from the normal law of value, and can not be explained clearly by the scarcity premium. The bubbles, risks and problems formed need not only supervise and follow up in time, but also require businessmen and players to form a consensus and return to market rationality.