2019 What Is The Suspense That We Can'T Miss In The Autumn And Winter Fashion Week In Paris?

2019 autumn and winter fashion week in Paris, Beijing time February 26th.

From the fashion designers of Paris fashion week to the luxury of the rebirth of Nirvana, this Paris station's highlights and topics are brilliant.

Door road FASHION has taken several hot topics.

One point: after the death of Karl Lagerfeld, can Virginie Viard stabilize Chanel?

In February 19, 2019, Chanel art director Karl Lagerfeld died in Paris due to illness.

The sudden death of Karl Lagerfeld, the designer who has become the spiritual pronoun of Chanel, is bringing unpredictable impact on the whole industry.

As the soul of Chanel, Karl Lagerfeld produces 8 series of costumes for Chanel every year.

This 2019 autumn winter Paris fashion week is also attracting much attention due to the death of Karl Lagerfeld. The last series of Chanel design will be officially released in Paris fashion week March 5, 2019. This is also one of Paris's hottest topics.

2019Chanel autumn and winter fashion conference, as the successor of Karl Lagerfeld Virginie Viard will be the first time to start a beam, alone in charge of autumn and winter fashion show.

The topic of the industry's concern is: can Virginie Viard stabilize Chanel? She will give an answer to the industry's needs through this fashion show.

Virginie Viard has always been low-key. She grew up all the way from Chanel to Karl for 30 years, and established a deep trust in Virginie Viard and Wertheimer family and Karl Lagerfeld behind Chanel.

She has long been familiar with the affairs of the fashion house creative studio, and can achieve seamless docking.

However, although Virginie Viard has been working for Chanel for many years, it is still doubtful whether she will be qualified as Chanel creative director.

In the absence of Karl Lagerfeld halo, whether Virginie Viard can continue the glory of Chanel to meet people's expectations of this mysterious successor? This 2019Chanel autumn and winter series may be the best opportunity for her to hand out the answer to the outside world.

Two point: what's the effect of China's Lanvin pformation?

According to Chambre Syndicale, Lanvin, who has just welcomed the new creative director Bruno Sialelli, will return to Paris fashion week and will release the 2019 autumn winter series in Beijing time on February 27th.

This is also the Lavin's takeover by China's Fosun international, after its pition period.

Can the new Lanvin of the millennial generation design rookie Bruno Sialelli be reborn? How did the Chinese fashion capital acquire its brand after its acquisition of French brand?

After being bought by China Fosun Group, Lavin experienced frequent personnel changes, and the creative director Olivier Lapidus and CEO Nicolas Druz both left. After five months of vacuum, Jean-Philippe Hecquet left Sandro to become Lanvin's new CEO.

In the luxury industry, the creative director and CEO's successful partner is considered to be the core competitiveness of the brand. Now, when Bruno Sialelli enters Lavin and integrates the two core powers of creative director and CEO, Lavin has already been on the road of rising.

It is reported that Bruno Sialelli was appointed as the new creative director of Lavin in January. The Bruno Sialelli, who is only 31 years old, has rich experience in the field of fashion design. Before accepting the appointment of Lanvin, she served as Loewe's design director for men's wear, reporting directly to J.W Anderson. He also served as the pre season designer of the women's wear under the leadership of Nicolas Chesquiere and Anderson.

Can Bruno Sialelli flow smoothly between men's and women's clothing, give new vitality to Lanvin with design, do young people pay for this new designer's work? This is a great expectation of this fashion week in Paris.

Obviously, the Lanvin deployment is in place and everything is ready, only owing to the "Dongfeng" of the release show.

The 31 year old designer's ability to save the unsettled Lanvin is out of the woods, and the 2019Lavin autumn and Winter Conference has become an important node.

We expect that "China" Lavin can bring a brand-new design in Paris fashion week and make a beautiful turnover.

Three: the creative director of the young designer VS star, who is the best brand?

2019 Paris fashion week, Nina Ricci launched the designer rookie two group also left a lot of suspense.

In August 2018, Nina Ricci announced that the Holland designer two person group Rushemy Botter and Lisi Herrebrugh were the brand creative directors, responsible for women's clothing design. They took over the former Nina Ricci creative director, Guillaume Henry, who left in March this year.

The two designers of Rushemy Botter and Lisi Herrebrugh were very young, aged 32 and 28, respectively. In April 2018, they won the top prize of Hy fashion res International Fashion Award and joined the Wai Yan final competition with the theme of "Fish Or Fight".

Nina Ricci was founded in 1932. Women's wear has always been the focus of exquisite aesthetics. The new style of creative director is not the same as before.

Nina Ricci said they hoped that the advent of Rushemy and Lisi could spawn new Nina Ricci women's clothing.

This also reflects that in recent years, the brand style is younger and caters to the young people's consumption and aesthetics has become the key strategy of the brand.

The 2019 Paris autumn winter fashion week will be the debut of two designers. How will this unique designer influenced by the Caribbean culture show a brand new Nina Ricci?

Point four: can outsiders break into Paris fashion week?

Tommy Hilfiger, the "big name" from the United States, takes "See Now, Buy Now", that is, buying mode to enter the 2019 autumn winter Paris fashion week.

In this autumn and winter fashion show, Tommy Hilfiger will release its 2019 spring summer capsule series Tommy x Zendaya, which is co operating with American female singers and actor Zendaya.

The "See Now, Buy Now" fashion show will be held in March 2nd, when the online and offline stores will update products synchronously, so that consumers can really enjoy the pleasure of "seeing is buying".

Tommy Hilfiger has been keen to launch the celebrity joint series "Tommy Icons" since 2016.

In 2018, Shanghai grand show invited F1 champion racing driver Lewis Hamilton to launch Tommy x Lewis. The 2019 spring summer series is co operating with American women Zendaya. The purpose of these celebrities' joint cooperation is to attract more millennial customers.

However, it is worth mentioning that Tommy Hilfiger this fashion show in Paris did not appear in the fashion week official show.

How can Tommy Hilfiger win the respect of France in this fashion show?

Look at five: Celine women's clothing in the second quarter, how to copy Saint Laurent brilliant?

Hedi Slimane's Celine is regarded as a super brand by LVMH and a secret weapon against Kai Yun group.

In the January Paris men's wear week, Celine launched its first men's wear product line.

This dress week is also the second time after the Hedi Slimane debut in September 2018, Zhou Liangxiang.

How does Hedi continue to pry Saint Laurent's consumer groups? Is the new Celine strengthened this time? This is not only the battlefield of Celine brand, but also a card to understand LVMH action through Celine fashion show.

There has been a two level evaluation of Heid Slimane's joining Celine. On the one hand, Hedi Slimane's introduction of Celine men's clothing, advanced customization and perfume series will lead Celine to create a new situation; on the other hand, some people think Hedi Slimane will become a failure in Celine history, and The The is the Trump of fashion.

But beyond the negative evaluation, there are still some people who think that the brilliant achievements he has created for Dior Homme and Saint Laurent can be reproduced in Celine, which is also the idea of LVMH Bernard Bernard Arnault.

According to the financial times, Arnault hopes that Hedi can turn Celine sales by two times or even three times.

Last item: Paris fashion week, has this innovation begun?

With the popularity of social media, and the traditional fashion week mode has been questioned, Paris fashion week has gathered a lot of industry focus. Whether it can maintain a high level of discourse power is becoming more and more industry discussion.

In particular, under the young consumer draught, the flagmen who are playing the Drop style online haven't released a new series through fashion week.

For fashion cards, however, fashion week is a past style.

And they are creating the future.

At present, the traditional four fashion week represented by Paris is also facing the pressure of innovation.

It is worth mentioning that the first two weeks came from the fashion week value system.

In recent years, the position of fashion bloggers has greatly improved and surpassed some traditional media.

The brand names of designer and fashion houses, which are willing to participate in the fashion week, are beginning to decrease. In addition to sponsors, some fashion brands are also looking for a new way out of the traditional fashion week.

In recent years, luxury brands are constantly diluting their dependence on fashion week. Many brands, such as Chanel and Louis Vuitton, are doing more extensive global tours.

On the one hand, embrace the faster new media, on the one hand, make more positive self marketing.

The annual fashion week's release is more like a major publicity event for the brand.

At present, the luxury industry is developing rapidly.

In order to seize the younger consumer groups and gain more room for growth, brands have been abandoning the new low-frequency market and starting to imitate the street tide brand quickly. The essence of fashion week has also been questioned.

For fashion week in Paris, it is still the biggest feast in the fashion industry.

Although social media is distracting people's attention to fashion week, it is only the form of aging fashion week that gradually disappears. But in the traditional sense, the value of fashion week can never be replaced, it can give new brands the opportunity to be concerned about, and it will also make people always expect what surprises and stories the next season brand will bring to us.