Ruyi Pnational Acquisition "Bomb" Out Of Ningxia Textile New Blueprint
"It can be said that this acquisition is decisive for the technological upgrading of our spandex production line spandex project and is of great significance for the textile industry in the region to build an internationally famous brand."
In February 9th, the reporter interviewed Niu Jiazhen, the party secretary of Ningxia Industrial Park of Ruyi holding group, Shandong, after the acquisition of the American Lycra brand by the Ruyi holding group of Ningxia. She learned that after the acquisition of the Yinchuan, the riverside Ruyi production line of Yinchuan will gradually introduce the Leica brand spandex technology to produce research and development. The new technology is expected to go into operation at the end of the year, which indicates that the Yinchuan riverside Ruyi will become the largest and the highest technological spandex research and development manufacturer in the world.
A week ago, Shandong Ruyi Holding Group announced that it had completed the acquisition of the apparel and advanced fabric business of the company, including the world-renowned Lycra brand.
"Familiar with the clothing and textile industry knows that the Lycra brand of spandex technology is the world's leading technology, the world's top clothing brand elastic fabric is provided by the Lycra brand."
Niu Jiazhen said that the biggest value of the acquisition is the combination of the fiber and brand of the company's apparel and premium fabric business, including related production assets, R & D centers, global sales offices, and all related technology brands, product patents and business operations all over the world.
It is precisely because of the acquisition of "no one left behind" that Yinchuan riverside Ruyi and even Ningxia's textile industry see a new blueprint for development.
"Is the Lycra brand spandex technology so magical?
Can you bring in the world first?
Facing reporters, Niu Jiazhen admits that many laymen do not understand that spandex is an elastic fiber. The elasticity of the clothes we wear on weekdays is determined by the quality of spandex.
Since the late 50s of last century, spandex technology has been widely used in clothing and other industries. The American lycra and Korean enterprises have long monopolized the production technology of high quality spandex. Therefore, the introduction of Lycra brand spandex technology is of great significance for improving domestic production technology and brand cultivation.
Previously, Shandong Ruyi has invested 120 thousand tons of differentiated spandex fiber project in Yinchuan Riverside Park, which is also the largest spandex production project in the world.
With the introduction of Lycra brand spandex technology, the new technology will form an effective linkage with the current spandex project, avoiding the homogenization of future products and greatly improving product quality and profitability.
At the same time, Niu Jiazhen told reporters that the introduction of new technology will surely promote the quality of downstream products such as cotton yarn, clothing, knitted sweater, socks and so on in Ningxia, making the Ningxia textile industry chain further perfect, and it is of great significance for promoting the extension of Ningxia textile industry chain to high-end and creating an internationally famous clothing and decoration brand.
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