Zhang Qiuer -- The Brand Story Of Yun Wan Yong'S Cheongsam Brand

From the bustling Shanghai to the beautiful Dongqian Lake, the red line in Zhang Qiuer's hand is like a brush, and she doesn't know how many elegant women's feelings have been adorned. When the past has become a poetic love, the beautiful story will become an eternal continuation here. Zhang Qiuer has been following the story of the red gang tailor and has created a unique Oriental dress brand.

In the 80s of last century, as the fourth generation descendant of the Red Band Tailors in the family, Zhang Qiuer began to learn the knowledge of clothes, and from then on he became indissoluble with the traditional Chinese culture.

Cheongsam is the traditional fashion of Chinese women rising in modern times. It has both the vicissitudes of the past and the new look.

Cheongsam itself has a certain historical significance, plus a relatively high degree of appreciation, so it has a certain collection value.

It is famous for its best interpretation of the charm of a woman's body, and shows graceful and beautiful charm and charming charm.

In 90s, Zhang Qiuer, who had learned every process, chose to go to Shanghai to study in order to break through himself. He concentrated on the craft of the red gang tailor and opened a tailor's shop there.

Shanghai's fast pace of life is not achieved overnight. She often meets urgent customers.

The most impressive thing is that a person to go abroad is required to customize a cheongsam within 8 days.

It is no problem to make a cheongsam.

But it is not realistic to complete the work within two days in 8 days.

But young, nothing is impossible.

8 days later, Zhang Qiuer got up at 4 o'clock every day until three o'clock.

Finally, at the last minute, the rush was completed, and the fastest record was set, even after all these years.

As time went on, Zhang Qiuer's tailoring shop became more and more famous in Shanghai.

It is better to return to its native place than to be happy.

I'm going home!

Around 2000, she returned to Ningbo, founded the jiaxong garment factory in Ningbo, and later developed into Ningbo jiaxong garment company.

The arrival of the Millennium brought cheongsam to spring again. Not only the host, the bride, the ceremonial guests chose to wear cheongsam, but also slowly entered the workplace and entered the common people's home, which made Zhang Qiuer's career develop rapidly.

In the spirit of the red gang tailor's perseverance and refinement, she sticks to a craftsman's heart to inherit and carry forward the Chinese traditional costume design and production skills in the surging fashion fashion trend.

For more than thirty years, Zhang Qiuer has made tens of thousands of Chinese traditional dress features for Ningbo's many star rated hotels, Ningbo airport and Ningbo related small and medium-sized enterprises. She has made thousands of elegant, noble and high quality Qipao for ladies from all walks of life in all walks of life in Ningbo. The Chinese style garments made of high grade fabrics such as glistening gauze and so on, which are loved by Chinese traditional costumes, have been well received by the women and friends and men's friends.

On the afternoon of October 22, 2017, the No. 4 hall of the Ningbo International Convention and Exhibition Center ushered in the most unusual show of Zhang Qiuer's Yun Wan Yong cheongsam in the Eleventh Ningbo international costume festival.

She is pursuing her dream and pursuing her dream. She has gone to a new stage and has become a dream of Chinese traditional dress culture. It has been a dream of traditional Chinese dress, yongpao cheongsam.

The whole show has incorporated many elements of Ningbo to convey the Chinese rhyme and style. Each one is ingenious and gentle.

Or wearing a thousand years of orphan, the grandparents left behind the beautiful sustenance, storing up ancient love, rubbing the red Acacia.

Now, as the fourth generation of inheritors of the "red band tailor" and the builders of the high standard Qipao for the national intangible cultural heritage, Zhang Qiuer keeps up with the trend of the times and studies new knowledge, new technologies and new ideas.

Not only in Beijing school, Hai Pai cheongsam, but also in recent years, she has been trying to incorporate Ningbo cultural elements into Ningbo cheongsam design and production by drawing and embroidery.

Zhang Qiuer did not forget his original intention, inherited his ancestral work, and promoted the quintessence of Chinese culture. He was honored as the Ningbo craftsman, the Ningbo cheongsam master, and the Ningbo dress association invited members to participate in the provincial clothing association conference. She founded Zhang Qiu er's traditional Chinese dress culture self-confidence studio, and cooperated with Ningbo Institute of clothing to set up a training base for Chinese traditional dress culture. She taught students from Hunan and other provinces and cities in China, and some of them came to study in the summer after studying in the summer.

She was obsessed with the fact that she was only a Chinese traditional costumes and believed in the fact that Chinese traditional dress could not be replaced by the traditional Chinese dress. In particular, her ideal - let every Chinese woman wear a cheongsam displaying her most beautiful and oriental feminine charm, representing the country, representing culture, representing the positive energy of the Chinese people who are rich and strong in their confidence in Chinese culture, representing the development trend of Chinese women's rich confidence in Chinese dress culture.