Nike Official Bo Actually Sold Fake Goods, You Know?

According to the world clothing shoes and hats net, today,

Join hands again.

The launch of the Nike SB AF-2 Low Supreme retro shoe is officially sold on the official website in the form of balloting, but Nike China's official micro-blog Nikestore has spelled "Supreme" into "Superme" when sending the tweets, triggering the netizens to pmit irony, and dubbed "Nike official Bo" openly selling fake products.

Up to now, Nike China has not responded to the matter yet, but the relevant postscript has been deleted.

In addition, in this sticker, many netizens reflected that the purchase of the draw link points directly showed that the goods had been sold out, and there was no so-called lottery link in the process, which aggravated the whole Oolong incident.

However, Nike official micro-blog Nikestore responded that the situation belongs to the technical problems of the SNKRS beta website and is being repaired now, hoping that consumers can understand, continue to support and pay attention to it.

The picture shows Nike's "Oolong" micro-blog released today.

The so-called "draw in" page directly shows that the sale is sold out, which makes consumers suspect that the sale of Nike is a shady act.

In contrast to Nike's highly publicist handling of public relations, this time it seems slightly understated. After deleting Oolong micro-blog, Nike's public relations team seems to get in touch with micro-blog immediately, which controls the further fermentation from the root.

At present, micro-blog search for "nikestore" and other related keywords are left with 5 irony Nike misspelled Supreme posts which do not have the propagation effect, while the two keywords of "Nike Supreme" and "Nike Superme" have not found relevant content.

Some analysts have pointed out that, anyway, nikestore, one of the official micro-blog of Nike, will Supreme a low-level mistake of "Superme", or it will strike the professional image of its brand for a long time, and the system failure will appear on the day of sale, which shows that Nike is not well prepared for the sale.

This is not the first time Nike has been attacked by netizens for details.

In this year's CCTV 315 evening, Nike became the target of public criticism because of a mistake in the description of a classic basketball shoe on its Chinese official website, which made consumers mistakenly assume that the shoe had a Nike patent ZOOMAIR air cushion.

However, it is proved that there is no so-called air cushion.

It is understood that this shoe sold a total of more than 300 pairs.

However, after the incident, the response made by Nike at the first time was not an apology. Instead, it was eager to clear the responsibility. It had also been amended several times before and after the details of the compensation, and insisted that they had just made a wrong description of the product and did not represent quality problems.

Although the final Nike was released on micro-blog, consumers who had purchased the problem shoes would refund the goods in full at the same time and provide a compensation of RMB 4500 yuan, equivalent to three times the original price.

However, some people in the industry believe that Nike has finally compromised, but

In dealing with this problem, consumers' reputation for Nike is greatly reduced.

Coincidentally, luxury brand Gucci also made similar mistakes last month.

At ten o'clock in the evening of August 3rd, Gucci official micro-blog broke out of the Oolong incident and did not release any information about the brand, but there was a suspected employee's complaint about the brand. "Today is an extraordinary and uncommon overtime night. I want to resign every day." then this micro-blog was launched in social media. After another, the official Gucci micro-blog post asked why there was a low-level mistake. Then micro-blog was deleted, but Gucci did not explain anything about the "Oolong incident", and adopted the cold treatment mode just like Nike.

Some analysts say that as the hottest luxury brand, the "Oolong incident" is a watchful eye for Gucci, an excellent social media.

Apart from brands, celebrities, supermodels and fashion bloggers often get caught up in micro-blog hot search.

In 2017, the show was held in Shanghai, China. The supermodel Gigi Hadid was invited to take part in the show again. However, the netizens dissatisfied with the "insult to China Incident" and reported that they refused to take part in Shanghai's big show.

On the night of September 1st, Gigi Hadid issued an apology in micro-blog. "I have great respect and love for the Chinese people. I have learned that I should be cautious and avoid possible misunderstandings.

I hope you will accept my sincere apology.

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Previously, Gigi Hadid was awarded "racial discrimination" by netizens for squinting the Buddha in a gathering with friends.

Some netizens also pulled out, and her mother had asked her daughter to modify her makeup in reality TV show, otherwise she would "turn her eyes into Chinese."

Earlier, Gigi Hadid was also subjected to netizens' duties on Instagram by imitating Mrs. Melanie Trump, President of the United States. Then she immediately wrote an apology statement and released it in all social media. Hadid

By contrast, most Chinese consumers do not buy the apology of Gigi Hadid, because she has not made any representations about their behavior on the global social platforms such as Instagram and Twitter.

Social media is a double-edged sword. It can be seen that social media also has great risks in helping brands rapidly enhance their influence.

Fast and convenient social media, on the other hand, is also the platform for consumers to supervise brands and the best fermenter of public opinion. Whether stars, bloggers or brands, minor mistakes will be magnified in social media.

Some analysts pointed out that the development trend and discourse power of fashion industry are gradually being handed over to consumers.

According to the thirty-ninth National Internet development statistics released by the China Internet Network Information Center (CNNIC) early this year, as of December 2016, the number of Internet users in China has reached 731 million.

CNNIC pointed out that micro-blog, as a social media, benefited from the establishment and continuous enhancement of celebrity stars, net red and media content ecology, as well as the in-depth layout of short video and mobile live broadcast, and the user usage rate continued to rise to 37.1%, which was 33.5% last year.

As of June 30th, micro-blog's monthly active users grew to 361 million, and mobile users accounted for 92% of the total monthly active users.

Micro-blog's commercial realisation efficiency is also improving steadily. The second quarter's revenue and net profit both exceed the average forecast of Wall Street analysts, with revenue of 1 billion 730 million yuan, and 79% year-on-year growth rate more than doubled compared with the same period last year, while net profit has achieved a 152% increase.

It is noteworthy that in March 8th of this year, Nike invited TF Boys Wang Junkai to visit its US headquarters for more than 2 million forwarding postings. More than the number of micro-blog forwarding, including Federer winning the championship and Liu Xiang's great life, is known as the most successful case in the history of Nike micro-blog marketing.

And the commercial value of micro-blog's imitation of Instagram's newly developed "micro-blog story" is slowly being explored by luxury fashion brands.

Recently, Eddie Peng ran 4 short videos in the story of micro-blog. He wore Adidas's latest Z.N.E.Pulse heartbeat series hat.

It is reported that these four short videos are new advertisements for Adidas's Greater China sports performance spokesperson Eddie Peng for Adidas. This advertisement is the first advertisement since the micro-blog story was launched, and Adidas logo and diversion links have not appeared in the advertisements.

Combined with the above cases, micro-blog is no longer a mere media platform, but a network connecting brands and fans.

Many luxury fashion brands are eager to interact deeply with micro-blog and mainstream consumer groups, in order to maintain and enhance brand awareness and goodwill in mainstream consumer groups, while achieving channel sinking and wider user coverage.

With the increasing penetration of social media such as micro-blog and Instagram in consumer life, the traditional shackles of fashion circles have been broken. For brands, social media is influencing consumers' choices.

Some analysts point out that brands should be more vigilant when they focus on how to conduct more creative marketing.

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