What Kind Of Abacus Does BBK Really Have?

"The era of pure electricity will soon be over. Only new retail, that is to say, online and offline and logistics must be combined to produce real new retail."

In 2016, Ma Yun's judgment was being recognized by the people in the industry.

According to the world clothing shoes and hat net, in recent years, the Internet has changed and subverted many industries. Many famous retailers in the retail industry are losing their troops and turning the ship's bow. BBK, a Huxiang commercial giant, started by traditional retailing, has chosen to expand the industry continuously in the following year: as of the end of this year,

The number of new stores will reach 42 annually, and the latest opening plan shows that the group will open 17 new stores before the arrival of the year.

When many colleagues fail to shop in a big way, what kind of abacus is BBK's high store opening frequency?

Leveraging the Internet to achieve cross-border

As the first batch of traditional retail businesses in Hunan trying to integrate online and offline strategies, BBK built a monkey net and created a good sales performance.

In 2016, Wang's "O+O strategy" seemed to be more vivid.

The Mei Xi academy is the finishing touch of BBK for the new world of Mei Xi.

The first "O+O" concept entity bookstore, jointly built by BBK group and Dangdang, is also the first offline bookstore in Dangdang.

Wang Xi, chairman of BBK group, said: "Mei Xi academy is not only a bookstore, but also a lecture hall for guests to discuss. Coffee and exhibition will arrange for many cultural, cultural and creative activities and cultural activities at home and abroad every month to create a super culture IP for the maxi college."

In addition to the introduction of Muji, UNIQLO and many other international famous

Outside the shopping center, the main shops such as cloud top, Xinghe amusement Kingdom, Ou Yue Zhen ice rink, Messi department store and flying experience hall are also popular among consumers.

It's not hard to see that the city complex is in.

At the beginning, the two words of "experience" were placed in the most important position.

In fact, this is only a small step in deep cooperation between BBK and the first domestic B2C website that combines books with the Internet.

Dangdang CEO Li Guoqing said that the two sides will cooperate deeply in commodity sales, online and offline resource sharing, warehousing, logistics and distribution, and developing fast selling products. The offline bookstore will be full of BBK supermarkets, stores and shopping centers in the future.

Many people in the industry believe that the pformation of real business is very important to experience and theme. What's more, consumers' consumption potential and habits have begun to mature and adapt to this way.

For the current pformation trend of retail industry, Mei Xi new world will become an important banner in the development of retail industry.

Business mergers and acquisitions, big moves

In the evening of December 6th, BBK issued a notice of non-public offering listing, offering 14.72 shares in 84 million 920 thousand yuan and 1 billion 250 million yuan in fund-raising.

Wang Tian said that the company will take advantage of the fixed increase funds to further consolidate the O+O strategy, implement online and offline walking on two legs, and actively integrate global supply chain resources to meet consumer trends and upgrade needs.

In fact, in the past 11 months in 2016, BBK has been playing a big role in the business circle of Southwest China.

In September, BBK's one-time acquisition of Xin Lian Xin supermarket was located in all 5 stores in Pingxiang, Jiangxi, and some stores in Hunan Yueyang and Xiangtan. In October, BBK invested 1 billion 588 million yuan in the private placement of Chongqing department store, holding 10.91% of the company's shares and becoming its third largest shareholder, and further expanding the southwest market.

"By December 31st, two supermarkets will open, and there will be 40 new stores in BBK, the largest retail chain store in 2016."

Chen Zhiqiang, President of BBK group, revealed that in September this year, BBK opened 12 stores in three places in Jiangxi, Hunan and Sichuan, and became a record of opening stores in China.

In addition, in the latest open shop plan of BBK, as of now, the group will open 17 new stores before the lunar new year.

Such a high frequency of opening shop, in the face of the impact of the Internet and the impact of the downturn in the retail business entities, it is somewhat incredible.

As of the end of September 2016, the number of shopping centers in department stores in China only had an astonishing number of 14 businesses closing 15 stores.

Among them, about 87% of department stores and shopping centers closed in the first tier and second tier cities in 2016.

Why do we dare to continue to expand? In this regard, Wang explains that when BBK builds its own retail ecosystem, it will achieve resource sharing and Industrial Synergy through strategic cooperation and capital integration, in addition to endogenous growth, so as to ensure that it has a seat in the future retail territory.

Create a commercial entertainment Kingdom

In 2016, the "double eleven" is BBK's pride.

After the 11 day promotion conference after the integration of the whole group format, BBK handed over the outstanding sales report of 1 billion 126 million yuan in the whole format.

This is a tough battle with the Internet business and offline stores. Apart from attractive promotional discounts, scenes and entertainment promotion methods have also become meritorious service.

At the beginning of this year, it announced the strategic cooperation with Wanda online and offline. The Wanda cinema line will cooperate with BBK's commercial projects, while BBK's 32 shopping centers will be fully stationed in Wanda flying open platform.

Fei provides "Internet +" solutions for these shopping centers, including building WiFi, Beacon and other information platforms, using technology to achieve parking, shop search, queuing and other intelligent functions, as well as open sharing members, points, big data, marketing and other Internet management platform for shopping centers.

This allows BBK to enter the smart business stage by upgrading its new business model.

In this "double eleven" big promotion, step by step and fly a lot of online games for offline shopping mall drainage attempt.

In fact, BBK's "Internet Entertainment spirit" is not just mentioning the joint efforts of Wanda now, but it has already been able to fly to the world. As early as the opening of Mei Xi new world, Wang Tian and pianist Lang Lang's online onlookers with more than 12 million of the live audience have already had a glimpse of one or two.

"Disney has made entertainment a commercial empire, and BBK wants to turn business into a kingdom of entertainment."

Wang Tian said.

The head of BBK is always cheerful and smiling, and whether he can really turn BBK into Disney in the business world is a little bit of hope.

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