What Do Sun Xing And Other "Hooligans Fight To Do" Do?

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Seeing Sun Xing in the store, 80% would think he was a middle-aged tyrant.

Sun Xing is very solid. This can be seen from what he wears. Sun Xing is also very proud. This can be seen from the number and size of his shopping bag.

One land and one hero, together with the natural became a local tyrant.

But a little qualified salesperson knows that Sun Xing is not a local tyrant, but not an ordinary customer. He is a professional dummy. This is the name of a social news sent to Sun Xing and others. But those famous salesmen and retail operators seem to prefer to change the word "professional" into "hooligan".

To them, a hooligan playing a dummy is like breaking into a famous brand store and turning a adult toad into a fancy. It is disgusting to think about everything, but it is terrible to think of it. Even if you scold the other person is not a person, you have to follow the principle of "the God of the customer".

What does Sun Xing and other "rogue dummy" do?

Simply speaking, unlike ordinary professionals, Sun Xing sends a special focus on luxury brands and contemporary.

Fashion brands.

In Beijing and its surrounding cities, high and medium retail establishments such as SKP, Lafayette, Xidan's old Buddha's department store and China World Trade Center mall are their frequent haunted locations.

They will not hesitate to buy a Balenciaga fur coat, a Martin Margiela show dress, or a Marni mink coat at the original price.

Sometimes they even buy all the stock of a single item in the store. If they receive a young salesperson, they will assume that they have been favored by heaven.

"Once, a middle-aged man came to the store, and after looking at it for a while, she bought a fashionable dress jacket. There was a lot of embroidery on the jacket, and some fake jewellery adornment, almost twenty thousand yuan.

In fact, the whole process is nothing different. He just looked at the tag and the water washing label. In a word, he bought it very happily. When he checked out, he asked me if there was still any stock left. He wanted to buy it.

At that time, I thought I was really in a big way, and I also felt how much honey the man had outside. "

Emily, who worked as a saleswoman in a Italy front-line women's clothing brand, recalls the scene after her recent entry just a few years ago.

As a result, the middle-aged men bought 3 pieces of money, but they did not wait for Emily to slow down. The store manager told her that she was in trouble. The middle-aged man who had served himself took the report issued by the State Administration of quality supervision and Inspection Bureau, saying that the materials used on the tag of the women's jackets were quite different from those in reality.

"He wants us to lose money. According to the state regulations, this is a fraud. In accordance with the consumer protection law, it is necessary to claim three times the original price of the goods. The compensation for the three jackets is more than 70 thousand and three times the compensation is 210 thousand!" that time, the brand of Emily took the blame and had to pay the compensation honestly. The only thing to celebrate was that he and his shop manager were not too much involved. "The director said that the company's logistics department and the legal department of the Asia Pacific headquarters finally decided to make compensation according to the regulations, and then heard that other branches were also doing similar things.

In this way, Emily knows that there is another group in the world who specializes in making famous brands by buying famous brands. It is called "professional dummy", that is, famous brand shop assistants such as Emily.

"It is not an injustice to say that they are hooligans.

After all, we don't call sheep hide as cowhide, and cotton as linen. At the most, it is incomplete or ambiguous.

And you know, before anything happened, the boss of the company's internal retail management didn't come to the market, and basically threw it to the store manager and our sales. If we could not decide, the shop manager went to talk with them again. They used to be pure mouths and nice words, and sometimes the people on the top were annoyed, and they would give them a little bit of money to send them away, but as long as you gave them a little, they would be able to get more.

Now, Emily has been very sensitive to professional counterfeiting people. After a long time, she knew the people.

Only when the familiar looks familiar, she would not bother to talk to them in addition to pretending to perform services. "Now I will be very vigilant. If any guest wants to buy more than one same style, we will inform the manager that if the other person looks suspicious, we will refuse to ask them for their requests.

If we really come to make trouble, the company asks us not to face the matter directly, leaving the other party's telephone number, and telling that there will be consultation among the relevant personnel.

Now the quality inspection of most brands has done very well.

According to the world clothing and shoe net, it is just like cultural form that breeds business opportunities, and business opportunities also give birth to large and small subdivisions.

Interestingly, the rise of professional crackdown is born on the premise of the increasing number of laws on consumer protection.

Therefore, it is difficult to define whether a professional counterfeit person is a hooligan.

Because of the richness of material and the diversity of sales channels, there is indeed a large number of shoddy, exaggerated or even false products. No matter whether the motives and purposes of professional fake people are absolutely pure, they are not enough reasons for businesses to shirk their responsibilities.

"Flies do not bite the seamless eggs, your media do not always have what brands of clothing chemical ingredients exceed the standard, thousands of shoes wear two days to open the glue, tens of thousands of travel suitcases in less than six months will be broken......"

Sun Xing does not think he is a hooligan, but his main direction is not the quality problems in the process of using.

In this line, he claims to be an old hand.

Sun Xing's guide, Master Shifu, is a relative of his hometown in Northeast China.

Under the guidance of the other side, Sun Xing hit the Department Store from the department store and the import supermarket near the school.

In 2009, a group of people in their small group said that the number of advanced shopping centers was large, and the number of cards entering China was also large.

After all, if we find out a problem of a famous brand jacket of 10 thousand yuan, it will not be less profitable than the food and appliance products according to the state regulations of fake three.

Moreover, past experience also tells them that the bigger the cards abroad are, the easier it is to deviate from the domestic market, and the more willing to ease things.

It is by studying the general knowledge of tag, water mark, fabric and design. Sun Xing and his colleagues spent a lot of money in the past few years from luxury brands, and even got some fame. Besides, he didn't often go out personally as he used to do. He had several younger brothers in his hands.

"You have a problem with this one. You see, some of the flowers (printed patterns) on the top are woven, and the handle is a bit like paper products. But the Chinese tag and the water mark are not marked. Only 100% cotton is written, but the washing label says that it can only be dry cleaned, but you dry part of the braided part will dry up and crack."

Sun Xing has seen the clothes that I wear in a brand of contemporary French designer.

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"But there is no counterfeit, the most is that it is incomplete." I asked rhetorical questions.

"I didn't say it was fake, but the State stipulated it. You didn't label it clearly, it was the problem."

I began to understand why so many fashion retailers have classified Sun Xing as a "hooligan dummy".

Don't look at Sun Xing's appearance, but these years' famous brand fake road makes him know more about fashion brand, design and workmanship than professionals.

Sun Xing is familiar with the brand of Beijing's high-end shopping malls, and is familiar with the style, location and price range of most brands.

Every year to the four big fashion, he will also follow the Vogue Runway, micro-blog WeChat fashion paintings from the media brush show, but he does not care about the beauty, he sees what brands in this season are out of the domestic quality inspection level easily slip new money.

However, because of the different brands of purchasing quotas, not every piece of money will go into the domestic shop, so Sun Xing believes that it is real.

"For example, the popular splicing design is usually made up of three or four or more different fabrics. If the branding party can not provide a perfect component description on delivery, it will be inaccurate to draw up itself after receiving the goods in the country.

This is a loophole for the hooligans to fight against counterfeiting.

Jimmy, who is responsible for retail operations in a multi brand collection buyer shop in China.

According to his disclosure, this year, a M prefix fashion brand launched a retail price of tens of thousands of Yuan Long splicing skirt, shortly after the shelves, all the stock in the Beijing store was swept away by a customer. The businessman thought it was a potential explosion, but the quality inspection report received them to wake up like a dream.

Although the money can be made to the supplier for compensation to retailers, according to several industry insiders, the whole process is worse than Dou's redress.

In 2011, about a year ago, a customer entered the shop and asked for a jewelry that had just arrived and sold for more than a hundred million, and said there were several items in the shop. I was afraid that I had a professional holiday. I told the manager of the shop that he was very vigilant. He told the customer that the product was not ready for sale because it had just entered the market, so it could not be sold for a while. Although the guest was very unhappy, the manager's attitude was also very determined and eventually he left.

Peter, who worked as a salesperson in a fashion retailer with some high-end jewelry works, said.

He thought it was a good thing to do, but then the manager asked him to pay special attention to the jewellery he asked for before ordering the goods. After a lot of frustrating, the jewelry turned out to be a fake.

"Because there is no special design, it is only a matter of material size. There are many copies on the Internet. It is not difficult to find a fake, but the difficulty is how the package is adjusted by the other side. The product is indeed just in storage, and even the price tag has not yet been put on.

"Peter also does not believe that guests can steal their own posts while they are not paying attention. Later, after obtaining the surveillance video of the day, they also prove that there is no any package action.

But he still can't understand why the guests will come to the door and point out a new model that has just been put on the shelves, and it must have been adjusted.

"The manager later carried it down, and the company did not pursue anything inside. It didn't mention the black, but we almost knew that it was a ghost, because only the insiders knew the price of the new product and had the opportunity to pfer it. If the real fake people bought it, then the claim was hundreds of thousands of people."

According to Sun Xing, from 2009 to 2012, it was a good time for them to fight counterfeit people. At that time, many foreign brands came to the world.

But in recent years, their bowls of rice are getting worse.

"We now require the brand side to attach the complete fabric composition and the water washing label when delivering the goods, and those who can not provide support in this respect, we prefer drop (stop stock).

In addition, most of the channel retailers have set up their own quality supervision departments. The safety enforcement standards, composition instructions, guidelines and quality inspection reports of all products are checked by this department, so those who are professional counterfeiting now do not do well.

Lucy, who has worked as a merchandiser manager at several fashion brands and buyer shops.

According to a director of Quality Supervision Department of an internationally famous retailer, who does not want to disclose personal information, most of their departments come from textile quality inspection companies accredited by various countries. When they arrive at a batch of new goods, they will inspect the original quality inspection instructions provided by the commodity source department, and appoint qualified inspection companies to issue quality inspection reports. Basically, this paper is equivalent to a pardon order.

In addition, retailers and internal quality supervision departments will cooperate with relevant authorities and agencies. This is an almost open secret.

The work of the quality inspection department includes not only the basic skills of testing quality, but also the responsibility to maintain public relations and even maintain the relationship with specific professional groups.

Sun Xing acknowledges that it is not so easy to find fault in big brand stores now. But the so-called business follow the market, and the business layout of professional crackdown is also pformed with the rise of a large number of Chinese designer brands and related local buyer shops in China. Especially smaller brands or buyer shops, because of lack of relevant experience, it is easy to become the fat of the professional counterfeiting population. But Sun Xing says that even if the brand is big, domestic brands and buyer shops will be unable or unwilling to take so much compensation even if they admit their bad luck.

The worst case is, suppose that the other two generations of the two generation who are in a bad mood or a little background may not be beaten back. Sun Xing said that one of the other people he knew was beaten by several people in the parking lot in the summer, and the car was also rowed.

Sun Xing, after all, is an old hand in this field. If the person who takes advantage of the gate is well paid, he will be no less than Ma Yun in some respects.

From the beginning of the year, Sun Xing and his colleagues began to play the role of protector for several brands that had once gone hand in hand: "this pot of meat is not our only food, and there are a few other people who stare at it. Even if some brands are now checking up the piece, it is still unavoidable that someone comes to us. At that time we can use it!" basically, the brand's own quality inspection department is a pass, and Sun Xing's group is the two pass, both inside and outside, so that the wolf waiting to eat meat outside is hard to break through -- the so-called "unite your friends, but also unite your enemies".

Two months ago, Sun Xing heard that the relevant regulations of the state should be promulgated so that they could completely break their careers. He said he was not afraid of the fact that there was no strong wind in the world. As long as the country was still focusing on the interests of consumers, as long as the name brand was still so many fancy designs, it would be more difficult for us to worry about not having enough to eat.

Besides, counterfeiting people can not do that. It is still possible to fight those who fight counterfeit people.

"Flies do not bite the seamless eggs."

Sun Xing always murmured this sentence. He did not feel that he was a hooligan. He gave me an example, saying that both bees collect honey and shit beetles, all of them are part of nature. They all contribute.

"Don't ask, ask me again, I'll charge you fifty thousand things to tell you."

Sun Xing is not joking.

It seems that even if Sun Xing's professional fake people can't do it, he can do many other things.

More interesting reports, please pay attention to the world clothing shoes and hats net.