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H&M Will Launch A Special Series For "Black Friday".

2016/11/17 10:47:00 58

MarketAutumn And Winter WearFast Fashion

 HM

Hennes&Mauritz announced that global tax sales in October recorded a year-on-year growth of 10% over the local exchange rate.

market

The expected 9.5%, also better than the first month in the first month of the fourth quarter, increased by only 1% in September, when the group said the unusually warm weather in Europe hit a new market.

Autumn winter clothing

Demand.

The group did not elaborate on its sales performance in October, while analysts estimated that sales rebounded during the period, mainly due to the cold weather and the discount sale of unsalable clothing in 8 and September.

As of October 31st, the number of stores in the group increased to 4269, compared with 3807 in the same period last year, a net increase of 462 in one year.

In November, the flagship brand H&M of the group will launch a special series for "black Friday" for the first time, and will be promoted in the Thanksgiving holiday season of November 17-27.

In fact, recently

Fast fashion

The days are really hard.

It is understood that H&M9 month sales data hit a 13 month low, a growth month since August last year, resulting in a sharp decline in gross margin of 1.1%.

In recent months, European retailers have been trapped in the unusual warm weather and the lack of fashion trends. NextPlc CEOSimonWolfson said retailers' performance in early September was close to the performance during the recession.

H&M group spokesman also said business risks are rising, and price wars between industries are imminent.

H&M group said earlier that it will launch 1 to 2 new brands in 2017. As of now, the group's brands include H&M, &OtherStories, CheapMonday, COS, Monki and Weekday.

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