Interview With Ni Gule, General Manager Of Global Textile Coatings Business

China is a very important gathering place for genuine leather and synthetic leather, which is why ACLE is so important.

At present, China's entire synthetic leather industry is undergoing a period of great change.

Ni Gule (Nick Smith), general manager of cosmos global textile and coatings business, has received an exclusive interview at the exhibition. He has deep thoughts on the scientific and technological innovation of new materials, the cooperation and interaction of the whole industry chain.

He stressed: "the positive interaction of the whole supply chain is the most efficient way to make the industry innovate and innovate products.

In this cooperation model, our experience is that the project will move very quickly, so many impossible projects have the possibility of realizing it. "

Ni Gule: in recent years, the Chinese government's laws and regulations on environmental protection are constantly being strengthened. In this regard, in order to pform an industry, besides the control from top to bottom, the government also needs market influence, such as factories and consumers, which may have the same or even greater influence than the government's control.

Reporter: in recent years, influenced by multiple factors such as market, new materials including PU synthetic leather have posed a great challenge to the traditional market position of leather materials. What do you think is the main reason?

Ni Gule: PU synthetic leather has developed very fast in recent years. This material is getting better and better in terms of similarity and handle with the real leather. The synthetic leather can achieve more effective results, and it can be washed at the same time, and it is also very lightweight.

In particular, some companies such as Kos created some new products for the market to differentiate their customers in the market, so that the health of the whole industry will rise. Instead of fighting the price war as before, they will be the competition of some inferior products. At the same time, our products can also greatly change the pollution of the environment.

Ni Gule: there are three main aspects of innovation, one is the function and performance of the material itself.

Two of the innovations are production and processing technology, and the three is innovation in sustainable development, such as how to make the production process safer and how production can have less impact on the environment.

Speaking of the first aspect, for example, for example, the automobile and furniture industry, these two industries require high performance and function, the traditional seats are mostly black and gray, but the trend is lighter color, and the seats of cars may turn white all the time. This trend brings great challenges to the pollution resistance of car seats.

Such challenges are also passed on to our material developers, and we must develop new products to meet the needs of the market.

From the perspective of sustainable development, the waterborne polyurethane represented by INSQIN technology can not only bring the properties and characteristics of polyurethane materials from the solvent age to a water technology era, but also reduce the consumption of solvents in the production process of synthetic leather, which makes the environment of the entire factory very safe.

As we all know, if there is no solvent, there will be no pollution of waste gas, waste water and solid waste, so INSQIN itself is a sustainable development innovative technology.

Further innovation than INSQIN itself is the Impranil eco that we launched this time. Its renewable material content is as high as 65%, which can further reduce carbon dioxide emissions and improve the sustainability of waterborne polyurethane.

Another advantage of the product is that it does not need to change its technology for the manufacturer.

The production process is the same.

But for consumers, their feelings are different, and their performance is even better.

Reporter: as far as I know, ADIDAS and other brands have worked with your company. Do you think the cooperation and interaction of the industry chain has accelerated the innovation of this industry?

Ni Gule: in the textile industry, the positive interaction of the whole supply chain is the most efficient way to make the industry innovate and innovate products.

In this mode of cooperation, we feel that the project will advance very, very fast, because the whole industry chain is interacting with each other. We have a clear consensus on the goal of this project. Many information is pparent and shared. The mode of traditional industry chain interaction is that you tell me, I tell him, he told the next one, a lot of information will be lost.

In the shoe shoes industry, if you use the existing materials to make, the development cycle of each sneaker is usually 18 months, but if we launch a new product, we will catch up with the development rhythm of the 18 months with the new technology. It is impossible to pass the rhythm of the traditional industry chain one layer, only when the industry chain is interacted and coordinated.

Reporter: at present, because the overall shoe and clothing market is not very prosperous, all manufacturers and manufacturers have to control the cost strictly. So, can the price of new Impranil products be higher than that of traditional products? How can you deal with the cost control of products and the balance of profits?

Ni Gule: whether a client is willing to pay for the product depends on whether the product can bring value to him, and whether the product can bring value to him depends on whether it can meet the needs of his downstream customers.

35 years ago, if we launched the same product of water-based synthetic leather, there might not be a client willing to pay more than one yuan for it. But obviously, today's situation is completely different. That is to say, the environment of the whole industry is different. Everyone needs different products for environmental protection products.

In addition, the partners of the entire industry chain must interact with each other to reduce the price of the product to a certain level, which is also one of the driving forces for the market to adopt more new products.

Today, we can see that more and more brands are willing to pay higher prices for environmentally friendly products because of the increasing demand for environmental protection.

Now the quantity is relatively small. This quantity depends on the proximity of your new product to the traditional product price. Of course, the closer the price is, the larger the number of customers will purchase, and ultimately the degree of widespread use.

Of course, not every company's profits come from its product profits, especially the listed companies, whose profits are affected by their stock prices, and the stock price will be greatly influenced by values.

If the public thinks that this is a company that contributes to the environment, it is an environment-friendly company, which will have a very positive impact on share prices.