Interview "Lightning Reduction" CEO: Let Consumers Pay For "Affordable"

According to the latest data from AI consulting, China was in 2016.

The scale of the market paction is 20 trillion and 200 billion yuan, of which the mobile shopping market has a paction scale of 3 trillion and 300 billion yuan, an increase of 57.9% over the same period.

From the above figures, we can see that the development of mobile electricity providers in China is booming and has maintained a relatively fast growth trend.

To this end, we interviewed Zhang Zhengping CEO, APP of "lightning reduction" on relevant issues.

"In the era of mobile Internet, consumers are more willing to pay for convenience and discount," he said.

"Lightening price" should be "needed".

We know that the development of e-commerce is changing the lives of people in a subtle way.

Nowadays, people have long been accustomed to online communication, online shopping and consumption.

At the same time, with the development of the Internet industry, China's e-commerce has also undergone subtle changes. People prefer mobile Internet shopping, anytime, anywhere, no longer affected by the region.

Zhang Zhengping: our start-up teams are all started by the Internet. For such an electronic business platform, we are very familiar with it. We hope to combine with our experience, resources and technology to present a good shopping and shopping APP for everyone.

Therefore, our direction is to make brand sales, which is also the origin of the brand name of "lightning reduction".

At present, our products are constantly enriched, involving decoration.

There are more than 3600 famous international and domestic brands, including accessories, numbers, home products and so on. The cumulative user scale is over 10 million. Our staff have also developed from the beginning of the year to the current more than 100 people. We also hope that more talents will join us in the "lightning reduction" team.

Reporter: what kind of difficulties are encountered in such a good development? How do the teams solve the problem of "lightning reduction"?

Zhang Zhengping: we have considered a lot of APP when designing the "Lightening price". We want to make some breakthroughs and innovations while satisfying the daily shopping needs, but not all innovations can be accepted by consumers. Because we have already been familiar with the operation habits of Tmall and Jingdong platforms, some of the changes we make will be tucking out. So sometimes we will meet consumers' compromise on platform design, but also try to keep some of our characteristics. For example, we have changed the scores of many shopping centers into lightning shares, "Zan Zan" and so on.

In the time limit, we have done the low price, the beauty and the quantity.

When it comes to the question of "low price", it is not a very simple matter. There are many problems such as the price reduction of lightning, the low price of consumers, the incompatibility with the purpose of brand sale, and so on.

But what I want to say is that at present, the price of lightning is not guaranteed that all goods are the lowest price of the whole network, but we will make efforts in this direction while guaranteeing quality.

Nowadays, the competition of the electricity supplier industry is relatively large. Every platform is trying to win the lowest agency price by the brand. This is a test for our "lightning reduction" investment team. We always insist on selecting the best products, introducing new products and eliminating some products that are not very good.

Continuous optimization and good service

At present, the "lightning price reduction" platform has about 10000000 registered users, of which the number of new users continues to grow, with an average of tens of thousands of new registered users per day.

Why do people choose to "lighten the price" APP? What are the reasons for this?

Reporter: what aspects do you think "lightning reduction" attract these consumers? What kind of prediction and expectation do you have in the future for this data?

Zhang Zhengping: our goal is to make a brand sale APP, so we have made efforts to do so.

Under normal circumstances, we believe that consumers who are keen on "lightning price reduction" are those who pursue quality life under the condition of limited economic capacity. On the one hand, "lightning reduction" is attractive to them.

In addition, it has a lot to do with the convenience and convenience of our pre sale and after sale services.

At present, there are many platforms for brand sales. For example, treasures network, Shang pin network, walking show network, dream bazaar, vip.com, Tmall, Jingdong and so on, but the electricity supplier market is very large. Different platforms also have different strategies. In such a competitive environment, "good service" can also serve as a highlight of the platform, just like many people choose Jingdong to see its own logistics.

So I have always stressed the importance of good service.

At present, our propaganda is not big, and many people still don't know our APP.

But I believe that with the continuous optimization of our platform, more people will like to use our APP.

Reporter: as you mentioned just now, there are already many sale platforms. Relatively speaking, what kind of brand strategy is "lightning price reduction"?

Zhang Zhengping: let's make analogy with other brands, such as treasure net and vip.com. In the beginning, they may be more inclined to high-end brands such as LV, GUCCI, and so on. It's a slightly lower level, such as ZARA, H&M, etc., Tmall, Jingdong and Dangdang are more inclined to domestic brands such as Lining, PEAK, and 31st degree. Although we may introduce more popular brands, we generally prefer the following brands of high-end products, rarely involving luxury goods. We feel that the market demand is even greater, and the rapid development of vip.com's brand has also proved this.

Reporter: we see a lot of people on the Internet want Tucao "Lightening price", the replacement is slow, customer service contact is not good, these seem to be contrary to what you said before, "good service" concept, how do you view these network public opinion?

Zhang Zhengping: the problem is this. In April of 2016, the "lightning price reduction" began trial operation on the line. At that time, it really did not expect that so many people would pay attention to and use our APP at once. The online consumers exceeded our estimate, but the customer service staff did not keep up with them, resulting in some after-sale problems in a short time.

In this regard, we have also done a positive treatment, the number of customer service increased to more than 100 people, and after a unified training.

On behalf of the company, I would like to apologize to the consumers who did not deal with the problem in time.

At the same time, I hope you can see our efforts and progress.