Custom Brand People In Wuhan

　　 Garment industry Under the predicament, Yi Bang people cut into the garment customization market by C2M mode of network marketing + quantity and industry 4 factory, in just 21 months. The Internet venture company has been expanding wildly, creating a new record of customer volume, growth rate and scope of service in the apparel customization industry. It is leading an industry revolution on the Internet + clothing custom track.

In August 26th, the clothing and customization industry leader, Yi Bang people, announced that they were stationed in Wuhan, formally distributing the Hubei clothing custom market. Yi Bang is a dark horse in clothing retailing industry. It has been occupying the absolute advantage of market share, supplier resources and capital acquisition in the field of Internet + clothing customization. After just three months of "internal strength training" period, Yi Bang people "integrated into the battle array" to further speed up the national strategy of urban expansion.

　　 Using Internet to connect directly to consumers and industrial 4 factories

　　 Yi Bang people It is a C2M platform specially designed to provide customized services. In order to cut into the garment customization market, the C2M mode of online marketing + door-to-door + industry 4 factory shop is adopted. Yi Bang people never set up a physical store. Customers only need to move their fingers to submit an appointment on the APP/ WeChat public number. They can enjoy the beauty dress consultant's door-to-door tailoring service at home. The clothes are made from the 4 factory of the senior industry of OIE. The price ranges from 299 to 10000 yuan, and the average volume is 10 days from volume to receipt. Because directly connected to consumers and factories, there is no middleman, no physical store rent, clothes and accessories on the same accessories and Workwear standard suits and other business clothing pricing is only about 30% of the entity's fixed shop. The unique operation mode of Yi Bang people has not only gained continuous acclaim from customers, but also launched a revolution in garment industry. In less than 3 months' time, it has been awarded two rounds of tens of millions of financing by Wu Jiong, a well-known investor in Zhejiang University.

Since March this year, Yi people have accelerated the strategy of urban expansion. As of the end of May, Yi Bang people have already allocated 73 cities in East China, Southern China, North China and central China. In the early August, the number of service customers of Yi Bang had already exceeded 50000 points. However, the number of customers in regular clothing stores is 200 to 300 a year.

For the rise of the clothing industry, the number of exponential growth in the number of customers to make the clothing state CEO Fang Qin on the team's existing service capacity expressed concern. After a number of meetings with two partners, Fang Qin's clapper board decided to adjust the expansion strategy of the company externally, optimize internal management and service capabilities, and continuously optimize the internal workflow, especially the upgrading of the training, evaluation, incentive and management mechanism of customer service department and dress consultant.

Not only that, in June this year, Yi Bang people set up call centers to upload all after-sales service and call records to the backstage. The completion of call centers can at least reduce half of the time to deal with after-sales problems.

　　 How to meet the personalized needs of Wuhan business people

Homogenization competition is becoming more and more popular in the clothing consumer market, so that consumers' desire for personalized demand is more prominent. As the consumption demand of the middle class changes from pursuing brand to "personalized" and paying attention to "cost performance", the market space for private customization will also become bigger and bigger.

It should not be overlooked that high-end customization is not new to Wuhan, where there is a certain high-end custom market base. Compared with the traditional high priced stores, high customization cycle and time-consuming consumption experience, Yi Bang people bring their customers to stay at home, experience the beauty dress consultant free door-to-door volume, enjoy the luxury experience of the international luxury brand clothing with the price of the fixed store 30%, but the customized time limit is only 10 days.

"Yi Bang people's network marketing + free door-to-door volume + industry 4 factory store" mode is very unique for Wuhan market. Yi Bang people replaced offline promotion with online marketing, reduced promotional costs, abandoned physical stores, saved rents and decoration costs, and achieved seamless, accurate and rapid customization of customer order data and industrial 4 factories. Fang Qin mentioned.

The price stimulus, quality assurance, experience optimization, so that the Yi Bang people not only leveraged the traditional high marginalized 80% of the new middle class market capacity, but also because it provides convenient door-to-door volume services, as well as ultra-high cost performance, thereby ensuring the customer's repeat purchase rate. With the accumulation of big data, Yi Bang people can make clear portrait customers and serve target customers accurately.

Next, the clothing industry hopes to integrate more high-quality resources in the industry to form a healthy and efficient ecological chain, thus promoting the 4 revolution of the industry and making clothing customization a normal life.

Hangzhou bainu Technology Co., Ltd.'s clothing custom electric business "Yi Bang people", adhere to the "high-end custom, within reach" business philosophy, the use of "Internet + industry 4" C2M mode to replace the traditional store business mode, aiming at the middle class 100 billion demand cake. Yi Bang people let customers stay away from home, experience the beauty dress consultant free door-to-door volume, custom-made comparable to the international luxury brand clothing, while the custom clothing category prices dropped to about 30% of the fixed store. With abundant start-up capital and rich management experience, the company started the national rapid expansion strategy in August 2015 and has become a national strategy. Internet Top benchmarking companies in high-end apparel industry.