No. 1 Store Plans To Open 1 Billion Price War.

On the afternoon of August 8th,

After one and a half months, the No. 1 shop made its first voice in the foreign market this afternoon. Song Chunlei, senior vice president of sales and marketing department, No. 1, revealed that

The plan will invest 1 billion yuan in three months.

Supermarkets open price wars.

The picture shows the scene PPT.

Song Chunlei revealed that the price war will face the whole country, especially in the second tier cities. The 8 major categories of drinks, imported food, fresh and so on will be fully priced at the Tmall supermarket. In terms of the region, the 1 shop will expand its regional development in Southern China and the second tier cities nationwide in addition to cracking down on Tmall supermarkets in East China.

Song Chunlei said frankly that the goal of shop No. 1 this year is to quickly pull off Tmall supermarket in the above market and achieve sales target of 2 times that of Tmall supermarket.

Speaking of the recent integration with Jingdong, Song Chunlei said that the main category of Jingdong is concentrated in digital and 3C, while Shop No. 1 will mainly be in the super category.

However, according to Song Chunlei, shop No. 1 will not completely reduce home digital 3C category, and Jingdong will retain its existing overall category strategic layout.

Regarding the source of the price war, the 1 shop revealed that WAL-MART and Jingdong have all given financial support at present. Song Chunlei believes that "now the Internet business super has entered a situation of extremely rapid expansion. The price war is the fastest way to occupy the market." in the view of Song Chun Lei, the business is now profitable, and this state will be pferred to the online industry in the future to solve the profit and loss problem of burning money.

Since the beginning of this year, the online supermarket has been fighting with water. Alibaba group has announced the appointment of riverside as the general manager of Tmall supermarket and vice president of Alibaba group.

When the riverside unveiled its first public appearance, it claimed that Tmall supermarket was the first under the online and offline supermarket.

He said that so far, Tmall supermarket has been the first online supermarket, and will reach 100 billion yuan in three years, becoming the largest online store.

A few days later, a letter from Jingdong supermarket employee to Mr. Tmall riverside supermarket, from three dimensions, including the sales scale of Tmall and Jingdong, Tmall and Jingdong's distribution coverage and investment cooperation, were discussed with the head of Tmall supermarket.

Jingdong said Tmall supermarket claims to be the number one online, but has not released relevant data. Publicly available data or last year's "double eleven" period, Tmall supermarket orders more than 1 million, while Jingdong supermarket orders on that day has exceeded 7 million 200 thousand.

During this year's "6 / 18" period, the sales volume of Jingdong supermarkets has exceeded 170 million, and Tmall supermarket is obviously inferior to Jingdong supermarket in terms of coverage and so on.

Liu Qiangdong is also present in a show that he is considering how to end the super war in three years and become a "double champion" on line.

Statistics show that in the evening of June 20th this year, Jingdong group issued an internal letter announcing that it had announced a deep strategic cooperation with WAL-MART, and finally merged Jingdong 1 into Jingdong for a recent confirmation of the rumors.

According to the agreement, WAL-MART will get the 140 million class a common stock issued by Jingdong. The price of the current Jingdong will be about $1 billion 500 million. In addition, Jingdong will have the main assets of the 1 mall, including the brand, website and App of "shop 1".