Masson: Jingdong Retail Index Will Be Launched

Recently, Masson, vice president of Jingdong group, revealed that Jingdong will launch the "Jingdong retail index", and will drive the upgrading of quality and consumption. The rapid development of the Internet has changed the tradition.

But "commodity" + "service" as the essence of retail has not changed.

Based on the industry status created by the rapid development of Jingdong, the foundation of the comprehensive application of smart supply chain is built.

Masson, vice president of Jingdong group, delivered a speech at the CIO Summit Forum.

Masson disclosed that Jingdong's retail index is not a single index, but an index group. It generates an industry vane through different dimensions and angles, reflecting and guiding the rich behavior of the supply chain system.

At present, Jingdong retail index includes supplier synergy index, Internet consumer price index, consumer purchasing power index and behavior preference index.

Supplier collaboration index is an evaluation index with characteristics of smart supply chain. It represents the quantity and extent of collaboration from retail terminal to the entire supplier system, including data coordination, sales coordination, planning coordination, procurement coordination, after-sales coordination and commodity management synergy, and establishes synergy index according to the different content and depth of collaboration. The higher the synergy index, the better the synergy effect.

Supplier collaboration index can effectively guide business enterprises and suppliers to enhance synergy efficiency and maximize mutual benefit.

Internet consumer price index relies on Jingdong total station data

The pyramid index system was established based on the principle of category classification and referring to the CPI statistical classification method, covering five categories and more than 10 sub categories of food, clothing, housing and use.

The price indices based on these subcategories can clearly reflect changes in the price level of goods and services, thereby reflecting the trend of industry prices.

At the same time, it also makes up for the blank of the Internet consumer price index, which can serve national macroeconomic analysis and decision making and national economic accounting.

The purchasing power index can be understood as the acceptable price index of consumers and converted according to the average price of subdivision products.

The purchasing power index can be divided according to the different dimensions of regional age and consumer groups.

For example, the average price of notebook computers purchased by users in Beijing area is significantly higher than that in remote areas, which is reflected in the purchasing power index of various regions.

This index can effectively guide product geographical distribution, guide upstream manufacturers layout and improve products.

Behavioral preference index mainly includes search click preference index and product preference index.

The former can be used to guide business naming, keyword placement and index optimization, and enable users to find their own products better. The latter can show the trend of industry development, guide product development and precise delivery of products.

"Jingdong retail index can lead the healthy development of the industry.

And business development, become the industry precise and sensitive wind vane, guide industry upstream and downstream business development, promote quality consumption upgrading.

At the same time, the index also has great social value and can contribute to national economic evaluation and decision-making. "

Masson said that in addition to Jingdong's retail index, Jingdong is still developing brand research index, through user portrait and brand portrait, and accurate depth of research and analysis, accurately reflect the overall trend of the retail industry, and guide the production and operation of enterprises.