Mother To Child Consumption Has Been Upgraded To A New Outlet. 2366 Exhibitors Will Debut In 2016 CBME China.

The world's leading baby show

(hereinafter referred to as 2016 CBME China) will be unveiled at the National Convention and Exhibition Center (Shanghai) on 20-22 July 2016.

2016

The growth of the Chinese baby raising market has accelerated rapidly, the consumption demand and the concept have been speeded up, and the overseas passenger buying and selling of maternal and infant retailers have been reduced. This shows that the industry needs to grasp the new trend of consumption demand and promote the pformation and upgrading of the industry.

Consumer demand upgrading, market favor differentiation and high quality products.

In twenty-first Century, the latest report of the Economic Research Institute pointed out that China's mother infant market has entered the era of high growth and growth. It is expected to add more than 30 billion yuan per year to mother and infant consumption.

Nelson's latest research has pointed out that the trend of consumption upgrading continues, and consumers prefer to buy high-quality products.

In 2016, the exhibition area of CBME in China increased to 223305 square meters, exhibitors reached 2366, converged global pregnancy and baby supplies, lathes, seats and furniture, food, health care and snacks, toys, education and souvenirs.

Baby clothes,

And accessories, gowns, underwear and accessories.

2016E China Pavilion distribution map

The 3673 famous brands from around the world, including Wyeth, Abbott, beauty, Pigeon, good children, AVENT, pro run, Johnson baby, Dorel, Britax, Qiao Er Yi, Fei Xue, wood play family, MGM, Barbara, October mom, Babu bean, and Bei Bei Kingdom, will focus on the latest products and ideas, 32% of which are from overseas.

The international brands from France, Australia, the United Kingdom, Spain, Korea, Singapore, North America, Canada, Hongkong, Taiwan and other countries will form an international exhibition group. The French Embassy's business investment office, the Australian Trade Commission, the British Trade and investment administration and other authoritative institutions will carry 180 exhibitors and 245 international brands to participate in 2016 CBME China, bringing high-quality and differentiated new products to the world.

With the 2016 CBME China's 2016Cool Kids Fashion, Shanghai fashion children's wear exhibition, there will be 18 famous fashion children's brands from 18 countries.

2016 CBME China will usher in the largest international exhibition in history.

The baby industry needs to improve product quality and innovate to drive homogenization.

With more domestic and foreign brands entering, industry competition will become more intense.

Enterprises that are innovative and can break through the shackles of homogenization will be more competitive.

The 2016 CBME AWARDS China pregnancy baby industry award and the innovation product exhibition area will display and select the latest 200+ innovative baby products, so that people in the industry can grasp the wind direction of the baby industry for the first time.

CBME AWARDS is the most notable award and the highest honor in the industry. The 2016 CBME will show all the awards and businesses and products, and will receive 100 person experts and audience.

For the first time, the 2016 CBME pregnancy baby product design competition will be held to show the original design of 20 pregnant baby products selected by senior designers, and to stimulate the potential of industrial innovation. The 2016 Cool Kids Fashion children's wear design competition will also show 20 series of new generation fashionable children's clothing design, and will win the winning works at the scene.

At the same time, the organizers will specially organize two designers' talent exchange meetings to help enterprises explore product design talents and enhance product strength.

2016 CBME will show the latest 200+ innovative baby products.

Brand licensing business has great potential in the market for pregnant babies.

The global authorized retail sales amount is more than about 200000000000 US dollars per year, and is increasing year by year. However, the 2015 China animation brand licensing industry development report shows that the Chinese brand authorization market is 6 billion 140 million US dollars, accounting for only 2.5% of the global authorized market, and the potential is still to be explored.

2016 CBME China authorized zone and international licensing Expo (Las Vegas), European brand licensing Exhibition (London) strong joint efforts, a new upgrade, is expected to Thomas, Fisher, plant zombies, cherry meatballs, pleasant goat and gray wolf, pig pig, bear and other 50 well-known licensing brands will appear on the same stage, to help well-known authorized brand development of China's pregnancy baby products licensing market.

At the same time, the organizers opened the first authorized trade fair to help the licensee and the authorized business to efficiently link up.

The special forum on brand licensing will also help the authorized and authorized providers to understand the licensing and baby market and expand business opportunities.

Breakthroughs in physical stores, "let customers return"

According to the statistics of the China National Business Information Center, the number of retail sales of 100 major large-scale retail enterprises in May dropped by 6.1% compared with the same period last year. Many maternal and child retail stores of the pregnant and infant industry faced with a decrease in passenger flow, a decrease in passenger unit price and a decline in gross profit.

As a symbolic dialogue platform for China's baby industry, the 2016 CBME China Seminar on baby industry development will focus on the theme of "letting customers come back" to help Chinese pregnant and child carriers understand the main reasons for the decline in performance, grasp the trend of the industry, understand the needs of consumers, and learn practical business skills.

2016 CBME China will present the essence of the CBME Japanese retail inspection team at the scene, revealing the advantages of Japanese retail in terms of cost performance, space layout, commodity display and service details.

To celebrate the eleventh fashion child care salesperson skills competition, the clove contest is chosen as the competition item to promote the industry's emphasis on the offline experience service and service quality, and improve customer satisfaction, thereby increasing passenger flow and increasing sales.

Meet the needs of diversified channels, enhance the efficiency of commercial docking.

China's baby industry has entered a multi-channel competition. Large overseas baby chains, large electricity providers, hypermarkets, department stores and other domestic and overseas buyers will be visiting China as a professional CBME 2016, and actively docking with exhibitors.

The 2016 CBME China Trade Fair will help buyers quickly seek quality products and suppliers through the advance one to one docking conference, and help brands get more domestic and overseas orders.

This year, the number of enrolment purchasers increased from 29 last year to 97. Jingdong, Gome online, Su Ninghong children, big RFA, Huarun Wanjia, Wangfujing department store, Yintai, children Wang and other large buyers from various fields and channels will go deep into the domestic and foreign brands.

In response to the new channel needs, the 2016 CBME also set up the first brand authorized trade docking meeting and the Taiwan toy exhibition group business meeting to meet the needs of diversified channels.

Pregnant and infant enterprises practice social responsibility

Caring for the healthy growth of the next generation is the mission of the baby industry. In 2016, CBME launched the "charity charity sale activities for the poor children" in China. The organizers will conduct charity bazaars on the love items donated by 46 pregnant baby businesses, and all the proceeds will be directly donated to the families of needy children.

This year, CBME China first appeared at the National Convention and Exhibition Center. CBME China will continue to focus on the present and lead the future. In the new starting point of the development of the industry, we will help the pregnant and infant industry to seize the new demand and win more business opportunities.