Advanced Customization Business Bleak, Down The Altar To Ground Gas

In the past hundred years, the beauty of breaking cocoon and butterfly has bloomed beautiful, but also encountered the bottleneck of development, even difficult.

High fashion began to walk down the altar in more than half a century since the 60s of last century.

As well as fast fashion and other new generation of juniors growing up under the background, as if the declining aristocrats, continue their noble blood vessels, groping their own future.

The Chanel show is wonderful. Supermarkets, casinos, restaurants, airports and so on have all become their show scenes.

In the latest season of 2016 autumn and winter series, people are surprised to find that the show has been arranged as a senior custom dress salon No. 31, formerly known as "Peng Peng Street".

The building of Chanel residence and boutique at 31 Kang pin street is called the Holy Land and monument of high fashion, which makes people seem to return to the most active golden age of the former custom salon.

Facing the high fashion that has already left the altar, this yesterday's reappearance, lets the human sigh unceasingly, is filled with emotion.

It's also called high fashion in France.

It was born in the middle of nineteenth Century.

It comes from the dress of European court ladies, with royal aristocracy and upper class women as customers.

The workshop is designed to customize the original fashion works for the customers by hand.

Advanced custom keeps the imperial culture of European aristocracy, which needs to be awarded and recognized.

Designers must be recognized by the Paris fashion Union.

The title of his costume can only be used in the title of "high fashion" and protected by law.

The birth of

It has become a real culture and fashion.

Most of the costumes before high fashion are tailors tailored to customer needs, lack of originality and novelty, and style changes quite slowly over thousands of years.

Created by designers represented by Worth as pioneers.

This has completely changed the situation.

With the wealth and opportunities brought by the industrial revolution, the door of the era of designing clothes with wisdom has been opened.

Fashion has become more dynamic and changing with each passing day. Clothing has developed rapidly in the past.

Worth's high-end fashion is "not only the study of sewing art, but the art of creating and decorating every woman that needs to be done".

Let everyday clothes become art. After construction, sculpture, painting, music, dance, drama and film, the eighth art in the history of human art is branded.

The golden age of high fashion is more like that.

The era of hundred schools of thought contends, daring, subverting, changing, innovating and creating miracles.

Designers are doing their best in a new industry.

The slender Greek style introduced by Paul Poiret removed women's bodice from women's clothing for hundreds of years. The hoop skirt, introduced in 1911, made the skirt support history.

Poiret's contemporary Chanel also objected to corsets, requiring clothing to fit the natural form of the human body, rather than distorting the body to keep the body from clothing.

The greater merit of Chanel lies in letting

From the point of view of changing the design orientation of men's eyes to the comfort and beauty of women, fashion has become an artifact for women to show confidence and self-improvement.

The design master Elsa Schiaparelli (ELSA summer) makes the fashion world naughty, brave and interesting, and combines modern art with clothing.

Dior launched the corolla line in 1947, and has continuously introduced various profiles in the past ten years, which has laid the basic form of modern clothing.

In its own era, it is an absolute warrior. It goes all the way to the future and leaves behind all the way to go forward, leaving behind an inspiring monument.

However, after the 1929 economic depression and the two World War's high fashion, did not persist to the end, finally met the insurmountable hurdle, the arrival of a new era.

The glorious age is gone forever.

Since the late 1950s, the wounds of the two world wars have basically been restored, and the rapid growth of the economies in Europe and the United States, the growing middle class and the rise of democratization, and the right to speak of social development no longer belong to those noble nobles and big capitalists.

The babies born in the two World War arrived at the period of marriage and childbirth and adolescence. Young people with active thinking started a "young storm" in this social pformation.

Great changes have taken place in people's world outlook, outlook on life and aesthetics.

Great changes in the world

The idea seems to be out of tune with it, which gives a heavy blow to high fashion.

The mainstream customers of Haute Couture belong to the top minority in the social structure of Pyramid. In the era of the rise of the middle class and the formation of new aesthetic needs, there is only one customer. The number of customers has dropped sharply and the operation has not been able to make ends meet.

Even the sale of Dior has fallen by more than 6.

Losing commercial attributes.

No longer have the driving force of development, and become a national treasure that needs to be nurturing.

Today, advanced customization has become a dream of flowers and water, and luxury goods in the European and American markets can only be maintained by the freshness of the nouveau riche in emerging economies.

Shops have closed down, and high fashion without failure has also experienced the doom of layoffs and narrowing the scale of operations.

From 55 in 1962 to 30 in 1972, the highest fashion shop was the 20 most popular in 1993. 2004 became the most sluggish year of high fashion. Emanuel Ungaro (Emanuel & amp; Versace), Versace (Versace) and Givenchy also announced that they did not have a high reputation in the season.

Hanae Mori (SEN Ying Hui) also retired from the market in the same year. By 2012, there were only 12 high-end custom brands left. After a number of adjustments and reforms, there are only 14 official members, 7 overseas members and 12 visiting members.

From then on, "the end of high fashion" and "

The slogan "dead" has become a frequent visitor to fashion reports.

Smart and innovative designers have to find ways to save the endangered fashion. Yves Saint Laurent (Pierre Saint Laurent) and Pierre Cardin (Pierre Cartan) have pushed the advanced garments that are originally classified as high fashion sideline to the stage of history. This is actually a brilliant way to inherit and revive French fashion.

Haute Couture has become an old dragon hand in hand.

The French High Fashion Association has also joined up with the senior garment association and the French men's wear association to become the Federation of French fashion.

From then on,

It is closely related to the two words "save".

In order to save high fashion, in 1976, the Golden Summit Award for high fashion was set up to encourage people to engage in high fashion.

The Golden Summit Award has contributed to the development of the international fashion industry.

Pierre Cardin said: "no doubt, the Golden Summit Award has been widely praised by the international fashion industry. It has also influenced the world of French handmade high fashion innovation."

The French government has been committed to saving high fashion, through financial support.

To show around the world

He also gave vigorous publicity to the media. He also actively encouraged fashion stars from all over the world to show their talents in Paris.

France

The trade union has also been committed to finding a wider space for high fashion in the world.

They first revised the standards of admission which were rather harsh and full of local protectionism. In 1996, the new Guests member ("special invited member") was set up to make the high cold advanced custom fashion stage more open and free.

With the help of many measures, there is a glimmer of dawn on the old fashions that are hanging over the edge, and look forward to the spring of the second spring.

The emergence of all these achievements should be based on a clear understanding of high fashion in the context of social development.

The decline of high fashion is fully manifested in its incompatibility with people, clothing and nature. It is particularly important to change the fate of high fashion and change the relationship between them.

Human cognition and affirmation of self has gone through ignorance, awakening, establishment and reinforcement. Eventually, mankind will regard equality and freedom as the goal of struggle and the symbol of civilization.

The age of birth is the peak of the feudal aristocracy in Europe and the age of the emerging bourgeoisie.

Under the surround of their servants, the aristocrats put on their clothes and spread their food and food, and their lifestyles were unreproduced by modern people.

In the age of sacrificing the interests of the overwhelming majority of people to serve minorities, we have made it possible for us to make sophisticated customization at any cost.

In today's society, the rise of the middle class and the distribution of wealth are more evenly distributed.

Serving people's daily wear.

It is difficult to achieve high customization standards. High prices often discourage most people. Only a few rich and first-rate stars can enjoy this service.

From another perspective,

It is purely hand-made, and the time spent is self-evident. Its requirements for technology are extremely demanding. A technician needs to go on for several years or even decades to start the heavy task.

Nowadays, with the high pace and richness of social development, it is hard for a group of people to immerse themselves in the study of handicrafts for decades.

Like China's intangible cultural heritage, such as silk, Yun Brocade and other traditional techniques, the high fashion, which is not directly proportional to output, is no longer a manufacturer or consumer, but can only maintain its increasingly narrow circle.

In the new era, people's pursuit of freedom is reflected in all aspects. They no longer require themselves by the standards of traditional thinking, they prefer to use a broader vision and dimension to measure them.

Seiko's high-class fashion is not the best choice in the free mind; the art of dress from all over the world makes people who are accustomed to Paris fashionable look at the moment, and their aesthetic exhaustion vanish; noble luxury life appears rotten and dull in the free mind; people are more willing to live in a way that stresses individuality, independence and catharsis; and combining new materials and technology, the clothing produced by machines at high efficiency and low price is cheap and fine.

The money of flowers has become "Wrongful money".

The high fashion that stems from the aristocratic needs of the court, the symbol of status and status is its important demand.

People hope to pass.

The decorations of luxury and privilege reflect class differences and create a lofty image.

The role of modern clothing in showing status and status is obviously weakened. People are more willing to express their group affiliation in an implicit way.

The driving force for the development of human society is so great, especially in the past century, that the great changes in life experienced by people are more than the sum of thousands of years before.

The large scale production of machines brought about by several industrial revolutions has fundamentally changed the social organization structure and life style, and the world we live in is changing with each passing day.

Simple and practical dress is more suitable for today's life and production. The high fashion of heavy decoration and technology is incongruous in modern society. The large dress, the huge skirt and tail, appear cumbersome and obsolete, the more functional modern fashion, greatly reduced in size, and more self-contained in structure. In the past, complex jewel inlays and gold embroidery used in high fashion were not suitable for a large number of modern clothes.

The efficiency and convenience brought about by machine production is very significant. The challenge of machines to human beings has even caused people's concern about robots being ruled by the future.

With the progress of science and technology, machine production

It is not worse than hand-made, new materials and new technologies emerge one after another, and some even make traditional skills impossible.

Ready-made clothes are easier to take.

Production is decomposed into various processes on the assembly line, which is more suitable for mass production and meeting the huge market demand.

At the same time, the rapid growth of industrial production and population has brought various malpractices to the social development, the deterioration of the ecological environment, the extinction of a large number of species, and the lack of resources.

All this makes people more and more aware of the limited resources and non renewable resources.

Let the luxurious way of life be shameful and irresponsible.

The popularity of fashion is also accelerating. Fast fashion has become a trend. The slow rhythm of high precision and meticulous work makes people associate with the "lightning" in the crazy movie animal city.

The idea of high fashion fashion has been popularized in all the streets and lanes around the world at the first time customers wear it.

The honor that brings can not even last for a second.

Big data and cloud computing make the trend and intensity of public participation more obvious. Everyone can create fashion and fashion.

The way of advanced customization, which is used to the top-down communication, has become an anti era behavior.

The popularity of the Internet has made knowledge no longer an obstacle to people's inequality, and everyone can get first-hand fashion.

Designers are becoming less honourable, and technical authority is seriously challenged. The difficulty of becoming a good fashion designer is greatly enhanced. No wonder the major fashion brands either try their best to replace people, or there is no shortage of available personnel.

It seems that the old Buddha can only delay his retirement age.

Seem to become more and more incompatible with the environment, all kinds of drawbacks.

But high fashion should not be so. It brings us not only a history.

It is still the source and foundation of fashion design, and is still the peak of fashion art performance.

Although the future becomes confusing, we can conclude that high fashion will not end. What it needs is to adapt to the trend of the times, to take the courage of the golden years, to change and rise again, and to maintain the spirit of high fashion.