How Can Dior Slow Down In The Three Quarter?

After leather goods boss LV released the 0 increase in the current fiscal year, I believe that more and more brands will invest in the 0 growth queue in the winter of capital.

Unfortunately, Dior has taken the lead.

It is reported that in the 1 quarter of 2016, in the three quarter of fiscal 2016, March,

The sharp slowdown in brand growth did not ease, or even continued to deteriorate.

In the one or two quarter of fiscal year 2016, although the 10%+ growth rate was not recorded, it also recorded an increase of 5% and 4%.

Compared with the three and fourth quarter of last fiscal year, the brand's growth rate is as high as 20%+.

The group pointed out that the reduction of the above data was mainly due to the decrease of tourists in the tourist cities of Hongkong and Paris.

However, because the brand is at the same time

Under the control, the group's revenues increased by 8% to 1 billion 390 million euros on the basis of the LVMH group's performance.

Organic sales rose by 3%.

In addition, the slowdown in the Chinese market also partly inhibited the growth of the group, mainly because it still relies heavily on China's market stimulus, like most luxury brands.

This news is not good for the group.

Design director with strong brand

The design of the group can only last three quarters of the internal design team.

According to foreign media, the French designer Jonathan Saunders has become the creative director of women's clothing, but the brand side has not confirmed this rumor.