SIUF China (Shenzhen) International Brand Underwear Exhibition Held

2016'China underwear culture week

The press conference was solemnly held in the press Hall of the Shenzhen municipal government. The world's largest underwear event was on the way. From 5 to 7 May, a splendid fashion culture feast will be staged.

Gao Lin, vice director of Shenzhen economic and Trade Information Committee, Li Lan, director of Shenzhen Convention and Exhibition Office, Chen Tongxuan, President of Guangdong Textile Association, Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, as well as exhibitors, sponsors and partners of the underwear industry attended the press conference.

At the press conference, Secretary Zhang Fengwei conducted an in-depth interpretation of China underwear culture week.

SIUF's logo design is a belly button pattern, which catcher the origin and essence of Chinese underwear culture, because the belly pocket is the underwear for the traditional Chinese dress, and the underwear is gradually evolved from the belly pocket. The Chinese underwear culture is committed to starting from the Chinese underwear industry's fundamental starting point, seeking the way of the high quality development of the industry, truly conveying the platform of "culture, making the underwear more wonderful".

Gao Lin, vice director of Shenzhen economic and Trade Information Committee, highly affirmed the contribution made by lingerie culture week to Shenzhen fashion industry. He said that under the strong impetus of cultural week and underwear exhibition,

It has become an indispensable and important plate for Shenzhen to create a fashion capital. It is also the most attracting sector, attracting a large number of famous brand enterprises to take root in Shenzhen.

Even the development of underwear industry in the whole country has made outstanding contributions.

　　秉着弘扬内衣文化，助推行业发展的目标，本届文化周期间将开展“1234”系列文化活动和主题展示，包括一场展会——深圳内衣展，两个盛典——“璀璨公益时尚夜”——“金肚兜”中国内衣行业年度颁奖盛典和“王道”中国内衣行业渠道商年度颁奖盛典，三大赛事——2016’魅力东方中国国际内衣创意设计大赛、2016’安莉芳中国国际居家衣饰原创设计大赛和SIUF2016国际内衣超模大赛，四大论坛——中国内衣设计暨流行趋势论坛，中国内衣业互联网大会之“互联网+下的内衣产业新生态”、“火爆新微商·内衣大金矿”——猫人首届微商合伙人招募大会 、华南社交电商&网红经济高峰论坛，同时还有安莉芳、伊维斯、JM中脉等数场发布大秀，多场活动挤爆文化周时间安排表，让观众享受一场精彩永不落幕的视听盛宴。