Anta, PEAK, And 31St Degree Sports Brand Company Celebrate Together.

With the promotion of annual reports, a number of sporting goods companies listed in Hong Kong have released their pcripts: Anta sports, 31st degree and PEAK sports released annual performance reports in February 23rd, March 8th and 10 respectively, showing steady growth.

"The domestic sporting goods industry, after continuous channel integration, inventory and market restructuring, has gone out of the trough a few years ago and has entered a new growth path, especially with regard to the two child policy and the promotion of sports related consumption.

The development tends to be stable. "

Insiders said.

Market continues to grow

According to PEAK sports annual report, in 2015, the company achieved a turnover of 3 billion 107 million yuan, an increase of 9.4%, a net profit of 392 million yuan, an increase of about 22.3%.

Among them, the sales volume of footwear products reached 1 billion 335 million yuan, an increase of 16.1%; the turnover of clothing products reached 1 billion 703 million yuan, an increase of 4.3%; the sales volume of accessories products was 69 million yuan, an increase of 19.1%.

The company said that the main reason for the increase in turnover over the past year was the introduction of new products, especially in running footwear products, and the increase in customer demand also increased the company's sales volume.

According to the introduction, in the sales network, PEAK sports continues to implement the "flattening" strategy, adjusting and increasing the number of distributors to enhance the efficiency of the retail terminal.

At the end of 2015, the number of distributors increased from 88 at the end of 2014 to 100.

At the same time, PEAK sports encourages distributors to open more PEAK authorized retail outlets, so that they can respond to changes in the market faster.

PEAK sports said that in the future, the company will continue to optimize and adjust the distribution network, and enhance the competitiveness of PEAK shops in the two or three tier cities.

The company expects that the number of stores will remain at the level of 2015 this year, while the profitability of shops will continue to improve, and will become the main driving force for future sales growth.

Anta sports is also optimistic about future sales.

According to the company's financial report, last year its business revenue reached a record 11 billion 126 million yuan, an increase of 24.7%, and net profit reached 2 billion 41 million yuan, an increase of 20%.

In the physical stores, by the end of 2015, the number of Anta stores, Anta children sporting goods stores and FILA stores reached 7031, 1458 and 591 respectively.

It is estimated that by the end of 2016, the number of Anta stores will reach around 7100, and Anta children sporting goods stores will reach 1800 or so, and the number of FILA stores will increase to 650.

Anta sports said that it benefited from the government's new two child policy and measures to promote sports related consumption and sports development. The company's brand Anta, Anta children, NBA, FILA and FILA KIDS have always focused on the sporting goods market, and are ready to grasp the growth potential of the target market.

The order is optimistic.

In addition to the generally reported good results, the Brand Company's orders this year also continue to be strong.

Anta sports said the third quarter of this year

By the end of January, the order amount of Anta brand products, including children's sporting goods series, has been increased.

Since the first quarter of 2014, the company has achieved eleven consecutive quarters of orders growth, further proving that the company has the capability of sustainable growth.

Another sports brand's 31st order order this autumn showed that the company's order volume also increased.

The growth is mainly due to the demand for shoe parts, and the order volume and average selling price have increased.

In fact, from the annual report released in March 8th, the company achieved a revenue of 4 billion 459 million yuan, an increase of 14.1% in 2015, and a net profit of 518 million yuan, an increase of 30.2%.

The growth of revenue mainly reflects the increase in orders of 11%, 16% and 18% in spring, summer, autumn and winter, respectively.

All products ordered in 2015 have been handed over to the distributor in full.

Although the financial report has not been disclosed, XTEP International's order meeting shows that the sales of functional sporting goods (especially running equipment) continue to increase, driving sales and increasing the average price, and the company's order for the second quarter of this year has increased again, up about 10% over the same period.

In the second quarter of this year, orders for Lining continued to grow in the first few years, with an increase of 10% to 20%.

The company's earnings announcement shows that the company expected to achieve a profit and loss balance last year.

The company said that this was mainly due to the increase in gross margin and the decrease in the expenditure ratio in 2015.

Market participants believe that in 2015, the competition pattern of the domestic sporting goods industry has gradually become rational, and the market concentration has further improved. This shows that structural adjustment in the past few years is coming to an end, and the pattern of the big players is basically unchanged, while small and regional sporting goods are basically unchanged.

The living space will continue to be squeezed.

According to PEAK sports, it is difficult to see the expansion of large stores in 2016. But in the past, wholesale based business models are bound to pform, and the efficiency of retail terminals will be the key to success or failure.