Why Are Nike'S 11 New Products Against Adidas'S NMD Series NMD?

NIKE has held a four year Innovation Conference in New York. 11 new products have been released at the conference. However, it is surprising that all kinds of social networks are being named at the same time.

The shoes were brushing up and I didn't know it was an accidental coincidence or Adidas's "premeditated" public relations trick.

In short, in social networking and public opinion, what is the most talked about topic is "where are these shoes looking good?" "really can not buy!" "what does NMD mean?" and "why is it so hot?"

Today Xiaobian this news for the above questions for everyone to rough answer, no longer hide behind the phone silently sliding friends circle but face questions, do not dare to ask questions, and do not have to worry about themselves because of missing this trend of revolution and "OUT".

What does "NMD" mean?

Of course, this is definitely not a curse word... NMD is the abbreviation of NO MAD, but its popularity is unexpectedly so crazy.

The full name of "NMD" running shoes is Adidas Originals NMD Runner Primeknit running shoes, priced at 170 US dollars (about 1097 yuan).

But now I'm afraid I want to buy a pair of NMD, which is far more than this price.

"Where does this pair of shoes look good?"

This is a simple design based on different color matching.

Unlike Stan Smith, which has great fire, NMD has a deeper brand history and more advanced technology. In the design of NMD, we can see the sole of Boost and the vamp of Primeknit.

At the same time, in respect of "respect for predecessors", the 1984 Micro Pacer, 1985 Rising Star, and 1986's Boston Super design shadow can be seen in these NMD, and these three pairs of shoes represent the three major innovations in Adidas history.

"Why not buy it?"

The biggest argument for NMD is that it has not been able to buy from the day of sale, and the major sales outlets are appearing as spectacular as Apple's new product launches. From the young tide people to the cattle party, even the square dance mothers are waiting for the sales team.

It is said that the price of abnormal channels has been more than 5 times noisy.

In fact, the pair of sneakers called NMD were first sold by Adidas group's sub Adidas Originals in December 12th last year, but only on sale in the mainland yesterday.

The four words of "limited sale" indicate that this shoe must be sold out, but the scene of the empty space like yesterday was really quite astonished.

Before the listing of NMD, the Chinese market has already sold 3 different color matching by drawing lots. However, with the same sale of the 15 different color matching NMD, Adidas group still insists on adopting a "limited sale" way to stimulate customers' "loss of phobia".

"Why is it so hot?"

"NMD integrates Adidas Originals's brand DNA and today's breakthroughs technology". We can learn from the news introduction of this pair of shoes that the brand hopes to use these shoes to awaken everyone's memory of the 80 age of the innovation and technology, and also complete a handshake between the technology and the traditional foundation.

So, this is from

The new shoes released by Adidas Originals, which emphasize the lifestyle of the group, have bold material and color matching, narrow and fashionable shoes and a clear sense of movement. They are also full of traditional technology collision DNA, bringing a brand new lifestyle.

"Who is wearing NMD?"

Like the Stan Smith of the first two years of fire, Adidas NMD also adopted the way of "star effect + hunger marketing" to make the shoes put on a mysterious veil. When the first NMD was launched in December, many stars received the NMD running shoes from Adidas, including Edison Chan, Eason Chan, Andy Lau, Wu Yifan, Chariene Choi and so on. Therefore, people who were afraid of catching up with the trend were reluctant to catch up with the trend.

"What can I do if I can't buy it?"

So far, the official website of Adidas China is still in a state of collapse. Only a few static pages can be viewed. The commodity page prompts that "the current traffic is too large" and can not see the details of the product.

Everyone's enthusiasm for this new writing is really beyond thinking.

But even if you don't succeed, you really don't have to be too upset or panicked. As a businessman, how can Adidas group ignore a large number of customer needs? According to official sources, Adidas NMD is about to sell all kinds of color matching editions and deformed works in 4 and May. The only thing you can do is to prepare your wallet and confirm whether your mind is calm.