Yu Weiyong'S Interpretation Of Problems Faced By Garment Enterprises

Nowadays, China's pformation is changing rapidly, and it can even change its scenery.

But changing all the time, when you start to pay attention to the essence of change, not the result of pformation.

You will be more and more aware of the regular wave.

Yu Weiyong, formerly a marketing management service for many well-known brands, came from advertising and animation designers, and is good at Internet technology. He has been involved in the Internet since 2003.

Yu Weiyong has introduced the following industry environment analysis for us, for the reference including the clothing enterprise's operator.

1, China's future industry can be divided into three types: one dimensional traditional industry, two dimensional Internet industry, three dimensional intelligent technology industry.

The one-dimensional world is being demolished and rebuilt. The two-dimensional world is divided into BAT.

So clothing enterprises can break up clothing stores, and WeChat's competitors must be born in the field of intelligence.

Therefore, the real good play is still in the future. If you miss the electricity supplier, you will seize the current micro business and pay attention to the future intelligent field.

Clothing enterprises can focus on virtual fitting and VR virtual technology to introduce clothing design.

2, China's Internet evolution theory: PC Internet - Mobile Internet - the Internet of things, PC Internet has solved information symmetry, mobile Internet has solved the docking efficiency, and the future Internet of things needs to solve the interconnection of all things: data sharing freely, and distribution of value on demand.

The essence of Internet + is to build a low rise building so that everyone above can quickly find the target.

Whether it is looking for customers, finding lovers or finding partners.

For garment enterprises, shoping city is no longer a single mode, the network pattern of community scattered experience experience, the final mile battle, and the analysis and integration of big data are all challenges.

3, China's e-commerce evolution theory: B2B - B2C - C2C - C2B - C2F, from businessmen to businesses, businesses to individuals, individuals to individuals, individuals to businesses, and ultimately individuals to factories.

Every product in the future will know its customers before the production, the arrival of the personalized era, and even the international production and customization.

Yu Weiyong predicted the trend of the private custom market to the emotional needs of consumers ten years ago, so his custom business of donglian.net has been put into operation since 98. In the future, with the response speed of information docking in the data age and the invasion of the 4 concept of the industry, the fashion production of clothing enterprises and the daily clothing field will gradually accelerate the DIY small single customization mode.

4, e-commerce in China is changing the urban structure.

"The north and the deep" are becoming "northward and deep Hangzhou".

The decline of traditional trade will pull Guangzhou down, and the rise of cross-border electricity providers will help Hangzhou take the upper hand. In the future, China's urban pattern should be "Beijing's power regulation + Shanghai's financial operation + Shenzhen's intelligent technology + Hangzhou's e-commerce".

Clothing companies in the past holy land, Guangzhou's shipment, Hangzhou's East China distribution center, Beijing's joining center, Shanghai's exhibition center, see the layout of the region still has corresponding advantages.

5, the flow of China's industrial chain is being counterattacked.

Before it was produced before consumption: producers - distributors - consumers.

In the future, we must first consume and reproduce: consumers, designers, producers.

Therefore, the group of traditional distributors will disappear, and designers who can pform products into consumers' minds will appear in large numbers.

Designers in clothing enterprises will become the dominant crowd in shopping guide. For designers of future products, it may be necessary to focus on the pan Market and the market.

The training of designers in garment enterprises is also a high value-added industry.

6, the evolution of China's advertising format: media is king - technology is king - content is king - products are king.

Traditional advertisements always rely on the power of the media to influence people, such as the bidding of CCTV.

Later, Internet advertising began to rely on technology to achieve precise delivery, such as regional, revenue, and time periods.

Later, the rise of social media can make good advertisements spontaneously spread, and the best advertisement in the future is the product itself, and the best product must have advertising effect.

Any commercial behavior can not be separated from advertisements. The promotion of visual content under the initiative of active alliance culture, through the preservation of fans, actively propagating the way of fission promotion, is a solution to the future consumption pan Market import group market.

7, the core of Chinese business competition has gone through three stages: location, flow, and fans. The real estate business is the location. The traditional Internet business is traffic, and the fans from the media are fans.

The future is the argument between "influence" and "appeal". The instant interaction of "core fans" is the gravitational wave of the future business.

Yu Weiyong's Sina micro-blog "Cosplay self media" fans economic model, it is worth learning from clothing companies.

8, the evolution theory of Chinese media: traditional media - new media - from the media - information flow.

The media is moving from centralization to divergence and from unification to checks and balances.

Since the rise of the media, there will be two main results. First, it has aroused many people's enthusiasm for creation. As a basic attribute of human beings, writing has finally been retrieved, and the perceptual side has been stimulated to moisten this increasingly mechanized world.

Second, China's right to speak begins to split, and ordinary people urgently demand to participate in decision-making power in public affairs, for example, who should be invited to the Spring Festival gala evening.

In the future, everyone is a self media, and the generation of information flow will cause the media to die out.

9, China will be more and more subdivided: the industry will become more vertical, and cooperation will be more and more perfect.

Therefore, the traditional barrel principle is no longer established. Before, we always make up for our shortcomings, because your short board restricts your comprehensive level. In the future, we will continue to extend our strengths, because your strengths determine your level.

All you need to do is to put yourself on top of it, and others will cooperate with you. This is called the long board principle.

10, the traditional network of Chinese society has been torn apart.

A new link is being formed and everyone is a node for value pfer.

The new social structure pays attention to "rules" rather than "relationships".

And the status and hierarchy of you are determined by the value you bring.

11, the Chinese are seeking from inside to outside.

Seeking outside is to seek relationships, seek channels, seek resources, seek connections, and seek opportunities. Internal demands are to face up to the real side of oneself, and to arouse interest, enthusiasm, hope and ideals. When you do well in yourself, the outside world will be attracted to you. This is called "asking for help" rather than asking yourself.

12, for everyone in the future, one thing will become very important, that is credit.

Behavior - Credit - ability - personality - wealth.

With the help of big data, your behavior deduces your credit value, then the credit strength is the fulcrum, the ability is the lever, the personality is the driving force, the power range of joint prying is the size of the world you control.

13, the total wealth of the traditional society was created in this way: people relied on fixed companies, fixed work at fixed time and fixed place, belonging to passive labor.

The total wealth of the future society is created in this way: people rely on their own strengths, point to point docking and fulfill every need, fully integrate into every aspect of society, and belong to the initiative creation.

Therefore, the entire social wealth will achieve fission growth.

14, everyone is an independent person in the future.

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That is to say, we can accomplish certain tasks independently, and we can also rely on collaboration and organization to carry out systematic projects. Therefore, society does not lack the minutiae of cultivator, nor does it lack the organizations and teams that carry out extensive projects.

15, how do we have our own products in the future? Logic should be like this: Creativity -- Expression -- display - order - production - customer.

When you have an idea, you can first express it, then show it on the platform (this platform will be more and more), and then attract people who like it to place the order. After you get the order, you can look for factory production (don't worry about too little quantity, the future production will be refined and customized), then send it to the consumer.

16, China will not be able to work in the future.

The essence of a job is to set a price to sell its labor force and not bear the consequences.

With the end of the employment era, you must take the initiative to think and solve problems, and exert yourself to create value for the society and others, otherwise you will not have the value of existence.

The Chinese way of working is upgrading from "making a living" to "creating".

17, China will have no business to do in the future.

The traditional society can only do business because the asymmetry of information makes the supply and demand of the society always be misplaced, which requires businessmen 'commercial behavior to connect them and profit from it.

And the business foundation built up by the Internet will be more and more perfect. In the future, the two can be accurately connected at any time.

All the intermediate links are gone, and the logic of making the difference does not exist.

The word "business" needs to be redefined, and the thinking of Wenzhou people is completely outdated.

18. China

Will be more and more precise and meticulous.

In the past, every "demand" and "supply" were completed by enterprises. In the future, they could be completed by individuals. A metaphor can be made: if the economy is a blood circulation, the capillary will be more abundant in the future, and the energy of pportation and oxygen supply will be more powerful.

19, the logic of the Chinese people to find their faith is this: the new rule - the new order - the new spirit - the belief.

Specifically, China is building a perfect and rational social order, so that everyone can do their best and get what they want.

On this basis, a new order has been formed, and the operation of order will generate new spirit, such as the spirit of contract.

The collision of spirit stimulates the yearning of our heart. Once we have our own hearts, this is faith.

20, the theme of Chinese business in the next ten years will be inseparable from the "cross boundary interconnection", based on Internet +, interpenetration, merger and integration among different industries, thus forming a new superstructure of Commerce.

This is the content described in the book "cross border warfare" (published and listed).

Different formats will balance each other, and ultimately achieve a balanced state, thus forming a new business ecosystem.

21, the perfection of China's future society is inseparable from a group of "ingenuity" people: those who are down-to-earth.

Such as craftsmen, programmers, designers, playwright, writers, artists and so on, because the Internet has already built the social framework, and the rest is soul filling. So even ordinary jobs, their social status will be promoted and respected.

22, the bonus period of China's spiritual civilization is coming.

The pace of progress in traditional material civilization has begun to slow down, because industrialization has already perfected the rigid facilities of society, and the barbaric growth period of material has passed. The Internet has built up all links, and the content of flexible content has begun to grow fiercely. The new cultural industry is a growth point.

23, China has only three roles in the future. From bottom to top, value providers, value integrators, value magnators.

Value providers rely on individual labor to create direct wealth, such as drivers, doctors, lawyers, and so on. The influence is large enough to create wealth by fame, such as stars, writers, directors, hosts and so on.

Value integrators rely on the allocation of social resources to create wealth indirectly, mainly referring to entrepreneurs and leaders of various organizations. They promote the flow of social resources to the most needed places.

Value magnifying is to rely on the strength of platform or wealth to pry up the growth of enterprises and projects. They tend to be owners or consortia of big platforms, such as Ma Yun, Ma Huateng, Robin Li, Buffett, Sun Zhengyi, etc., and they encourage social wealth to explode.

The three class is not solidified but mobile.