Alibaba Meow Street To Strengthen The Entity Store Electricity Supplier Operation Capability Burst Power

In March 1st, Alibaba group's shopping mall app meow Street Online beta shared the community based on the interaction of shopping malls.

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At the same time, meow Street issued a IM service (instant communication) tool, which is mainly used for communication between customers and managers and communication between users.

With the first batch of more than 60 shopping centers opening these functions, it is bound to deepen the relationship between the three entities of the real business people, goods and markets, and strengthen the capacity of the entity store to operate electricity suppliers.

Accompanied by

With the rapid growth, more and more retail entities try to provide consumers with seamless retail experience through mobile platforms, physical stores and social networking tools.

For this reason, the shop assistant should not only shoulder the customer under the service line, but also take into account the needs from the online.

In order to better achieve the goal of performance, some salesmen recommend the public numbers and add customers WeChat to recommend the new promotional activities to the customers for the first time.

Positioning for acquaintances

For WeChat, it is not only a "pollute" circle of friends, but also easy to infringe on the personal life of customers and salesmen.

It is reported that from March 1st onwards, Yintai City, impression city, Xidan shopping malls, Jin Yuan new Yansha, Yitian Holiday Plaza and more than 60 shopping centers will be the first to open meow step and meow meow function.

The first batch of more than 2000 shopkeeper will enter meow street, consumers can find the brand and shopkeeper by meow Street "shopkeeper" channel, and achieve one to one exclusive communication.

At the same time, personal users can also communicate by meow meow, making friends with friends easily.

With the appearance of meow and meow meow, the consumer circle and the circle of friends can be separated.

Shop assistant can release new product discount and promotional information in time by meow street. Customers can independently view products and activities information and communicate with the store manager anytime and anywhere.

The discount sale information shared under the shopping scenes is more acceptable to users, and also means more accurate marketing for salesmen.

Later, I would like to know in time whether there is any discount on the long bag, and when the new season is popular, there is no need to inquire about it any more, not to run to the mall.

At the same time, in meow walking community, users can share what they see in the shopping process, make friends with shopping partners, share benefits and other activities.