Create A Consumer Experience Similar To Amazon

All B2B brands should give priority to B2B business.

So how can these brands better get involved in the electricity supplier?

Obviously, it's very difficult to surpass Amazon, but you can focus on providing consumers with more in-depth content.

Forrester has found that many B2B buyers use Amazon to research and purchase products. It also finds that many B2B buyers actually prefer to buy products directly from brands or manufacturers, and 45% of respondents actually say so.

Moreover, 62% of respondents believe that the website of the brand product manufacturer is more likely to provide good product information.

B2B buyers are eager to see high-quality content.

By providing

What you can offer is even more product content than Amazon (after all, Amazon doesn't know your own product well enough), so brands and manufacturers can distinguish this from Amazon.

B2B buyers want to interact directly with your brand when they buy products.

Now we should not only find out how to shape our own consumer experience, but also find out how to create an online brand experience.

Create a portal website that only serves its own brand and product, and display other content that can help promote sales and create brand assets.

Like making product promotional videos, providing instructional videos for more technology products, and even providing sales guidance to retailers, these are ways to provide valuable content while highlighting your brand.

Consumers want to do it anytime, anywhere, in any way.

So ensure that you provide a streamlined, personalized web page and mobile device end experience, and face sales through the sales team.

The consumer experience of all channels should be consistent so that they are willing to spend more on experience.

Another way is to fulfill orders more quickly, although many companies hope to solve this problem through inventory operation and logistics, but the submission and pfer of orders are also important.

How did your team get B2B orders? How do these orders be recorded?

From which sales channels can orders be obtained? By integrating sales channels and ERP to the same platform, it can eliminate the delay in consumer experience and errors in the process of placing orders.

A suitable solution can not only be compatible with the complexity of B2B purchase procedures, but also maintain a simple and intuitive consumer experience.

It is imperative to find an electronic business solution that can be easily operated on both the mobile device side and the PC side.

Many enterprises invest in the third party business solutions and integrate their backstage systems with sales channels.

Finally, the key to creating B2B business experience similar to that of Amazon is to always consider the problem from the perspective of customers.

If the value you convey to your customers is exactly what they expect to get from the typical B2B online shopping experience and understand what consumers want to get on the website, then you are building a successful B2B business channel in their own way.