Fiber Fashion Trend For The 4 Time In Depth, Participating Companies "Fame And Gain"

In a sluggish environment, the "Chinese fiber fashion trend" campaign is undoubtedly a warm and bright color.

2015 was the fourth release of the event.

It has made the chemical fiber people who have been used to the capacity drive and scale driven thinking for many years, and saw different colors. This has injected new meaning and hope to the future development of the chemical fiber industry.

Since its birth in 2012, the "China fiber fashion trend" campaign has undertaken the task of building a "Chinese fiber" brand. It has built a public service platform for the industry, and has played a strong leading role in promoting the brand building, product innovation and upgrading the brand soft power of chemical fiber enterprises. It has promoted the overall strength and competitiveness of China's chemical fiber industry, and has enhanced the overall influence of the "Chinese fiber" brand.

In the past 4 years, the popularity of "China fiber trend" has increased its influence, and has also brought substantial benefits to enterprises and industries.

Survey data show that the release activities in 2012/2013 will boost sales revenue of related new products by about 16000000000 yuan, increase the total profit of the industry by about 1000000000 yuan, and release activities in 2013/2014 will boost the sales revenue of related new products by about 36000000000 yuan, and increase the total profit of industry by about 1 billion 500 million yuan.

Another set of data shows that the average number of shortlisted products has been on the average for several years.

The rate exceeds 18%, which is 4.8 times the average sales profit of the industry.

For example, the average profit rate of chemical fiber industry in 2014 was 3.85%, while the average profit rate of fiber varieties selected for fiber trend was 18.71%.

In recent years, it has been known as the "China fiber fashion trend" campaign.

Obviously, we have the most say.

Mei Feng, general engineer of Sheng Hong technology, said that through continuous years of in-depth participation in the trend of fiber fashion, Sheng Hong and downstream clothing brand communication and communication more smoothly, new product development and downstream brands of changeable demand can better match, the company's downstream market influence and overall competitiveness are further enhanced.

The "China fiber fashion trend report", which has been released for the four time in a row, has passed the latest, most cutting-edge and differentiated chemical fiber products to the downstream weaving enterprises. It has effectively promoted the collaborative innovation of chemical fiber enterprises and fabric enterprises and terminal brand enterprises, and established a new mode for chemical fiber enterprises to develop, design, apply and popularize new products, and gradually form a new pattern of promoting and carrying out collaborative innovation in the fields of fibers, fabrics and downstream garments, home textiles and industrial uses.