Rural Electricity Providers Will Become The Strategic Focus Of Suning And Jingdong.

Today,

Start 25th anniversary celebration activities, intended to cooperate through offline offline counterattack.

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As early as three days ago, in December 15th, sunning Yun Shang COO Hou Enlong arrived in Guangzhou to supervise the war and to rally for the 25th anniversary celebration activities.

It is reported that the sunning 25th anniversary celebration in Suning is regarded as the second quarter second wave action of "Ping Jing campaign".

As the banner bearer of Suning's "Ping Jing campaign", Hou Enlong was as soon as he sat down.

He said, "the past ten years are

The golden period of the next ten years will be the golden age of O2O.

In the future, Suning store in the one or two tier market, township outlets in the 345 level market and suning.com on the Internet will form the "iron triangle" of Suning O2O.

Ping Jing campaign to achieve counter attack under the second quarter line

Suning's internal code named "Ping Jing campaign" has been launched since the beginning of this year's double 11, and the spearhead directed at Jingdong.

Hou Enlong has repeatedly stressed that Ping Jing campaign should be "three years".

Double 12 is the first wave in the second quarter of "Ping Jing campaign".

Hou Enlong went to Guangzhou to supervise the war, hoping to ignite the second wave of the second season of the "Ping Jing campaign" - from Sunday 25th anniversary sunning on the 18 day of -26, Suning will seek to attack the Jingdong from the following line: about 1500 stores in the country and about 1000 home town outlets.

Hou Enlong stressed that we have not only online, but also cable, Suning O2O's capability has been shaped, and the advantages of online and offline collaboration can be seen immediately.

Hou Enlong disclosed that the Suning store layout is concentrated in shopping centers and core business circles. In the future, it will continue to open up new suning.com cloud stores. It will also upgrade and upgrade some of the stores.

At the same time, Suning takes the offline stores as its fulcrum, and completes after-sale services, such as building logistics self improvement, store replacement and maintenance.

The performance of the upgraded cloud store made Hou Enlong confident of successful counterattack.

He disclosed that on the day of double 12, Guangzhou three had completed the layout of the cloud store to the Internet pformation, and its sales exceeded 10 million.

Rural electricity providers are speeding up the blue sea.

As a part of sunning O2O iron triangle, rural electric business will be one of the strategic priorities for Suning and its rivals.

"In June of this year, we sold 1 million Litchi Litchi to Conghua online, and then sold 18 tons of ginger to Qingyuan."

Hou Enlong is proud to say that Suning's rural electricity providers can "sell, service, pay taxes and get jobs" in the "local".

An important link of Suning's rural business strategy is "easy to buy direct stores".

It is reported that suning.com Township direct shop on the basis of about 1000 this year, next year plans to open another 1500.

Among them, Southern China has opened 101 easy to buy direct stores and will open to 117 by the end of the year.

At present, the operation of Southern China Yi Kai direct store is very good. A shop in Shenzhen opened in May and has sold 16 million yuan.

As soon as the conversation started, Hou Enlong put forward that "human" is the core of the successful operation of Tesco.

It is reported that Suning rural e-commerce Spark Program, specialized training of township electricity supplier talent.

Suning gives these people a commission so that they can drive the development of a township business by themselves.

Hou Enlong said that Suning will also train a group of junior high school students throughout the country to make installation, repair and distribution services for household appliances, so as to solve the after-sale service problems of rural electric providers, and "locals do local things".

"O2O is the future of the rural electric business. Suning will realize" logistics to the village "next step. In addition to easy shopping outlets and villages, it will set up some smart cabinets, and users will offer 2 yuan per set.

Hou Enlong estimated that, "in the next three years, the rural electricity market will be 460 0 billion yuan, and Su Ningzhan 10% will be 46 billion yuan. Compared to the household appliance market, the rural electricity supplier is still a blue ocean."

In addition to rural electricity providers, cross border electricity providers are another strategic focus of Suning's future.

"Outside the sea, Guangdong is second only to Jiangsu, and there are 3 bonded zones at Suning Guangzhou port, and a warehouse has been built in Hongkong."

Hou Enlong is full of expectation, "overseas purchasing is the next growth point of the electricity supplier. China has gone out of 30000 billion, and 1/5 is 600 billion.

Therefore, Suning must seize the opportunity to make rural electric business and overseas purchase, which are the two key points.

We have direct procurement bases in rural areas and overseas, and logistics capabilities are not available to other families. "