The "Survival" Issue Needs To Be Considered In The Three Major Trends Of The Garment Industry In 2016.

Brand is the soul of an enterprise and the core power of its existence and development.

What are the three major trends of China's garment industry in 2016?

2015 is about to end. After a year of ebb and flow, China in 2016.

What will be the trend, the larger enterprises will pay more attention to the influence of the brand, especially some enterprises that have been fighting for many years and have certain industry influence. Because of the limitations of their own situation and other factors, the survival of small enterprises is more urgent, so the desire for immediate interests will become stronger and stronger.

Big businesses are busy with brand building, and small businesses are scramble for immediate interests.

Brand is the soul of an enterprise and the core power of its existence and development.

Consumers' recognition of brand means that enterprises can spend less cost to make products and services more competitive, thus gaining greater market share.

After the wave of 2015, the Chinese garment industry in 2016 will have more emphasis on the influence of the brand, especially those that have been fighting for many years and have certain industry influence. As a result of the constraints of their own situation and other factors, the survival of small enterprises is more urgent, so the desire for immediate interests will become stronger and stronger.

For those enterprises that have the ability to build brand names, the foundation of brand building is culture. The core is product design, so as to provide products that contain unique cultural symbols of enterprises.

And the concrete landing measures of brand building are different from each other.

For example, Shanghai and Eagle Technology, as the leading enterprises in sewing equipment industry, will adopt some "unconventional ways" besides conventional brand building approaches.

The company is organizing a 1500 person tour group to tour Japan and enjoy cherry blossoms in the near future. It plans to take a giant cruise liner in early April 2016 to catch up with Japan at the time when cherry blossoms are in full bloom. With nearly a week's tour of Osaka, Nagasaki and other places, it will start a new year's brand building campaign in 2016 with a visual feast.

On the face of it, it seems that the corporate behavior of the group tourism like eagle technology is just "visiting the mountains and waters". In fact, it has also played a role in expanding the vision of partners and employees, thereby enhancing the cohesive force of enterprises. This way, as a very important way of enterprise brand building, has been favored by many group enterprises in recent years.

The impact of Internet and intelligent technology on the industry is more intense.

For the clothing industry, the Internet and intelligent technology are actually nested together, because the technology of clothing intelligent manufacturing also needs to integrate Internet related technologies. Just like Shanghai and Eagle Technology's "future garment factory" mode, the technologies such as 3D scanning, CAD, NC cutting machine, intelligent cloth spreading machine, intelligent hanging, intelligent storage and so on used in all the links before sewing, sewing, and sewing are also required to integrate with the technology of big data, Internet remote monitoring and Internet instant data pmission. After the integration of these technologies, the clothing intelligent and information-based clothing production scheme has been gradually adopted by many first-line clothing enterprises, and is also recognized as the only way for garment enterprises in the future.

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From a specific case, Alibaba's "double 11" trading volume in 2015 was nearly 90 billion yuan, two times that of 2014.

"Double 11", which seems to have been hyped out by the Internet, has become a global carnival. It is worth noting that the "double 11" products are mainly garments.

Of course, the invasion of the Internet industry is not only reflected in the "double 11".

Although the role of the Internet in the clothing industry (including other industries) is not necessarily as big as that of some Internet fanatics, the Internet does provide a new mode of business operation for the traditional clothing industry, which requires the clothing industry to rationally define the Internet. In particular, with the success of the "Internet" mode in the application of many garment brands, we have reason to believe that the full application of the "Internet" mode in garment industry is an inevitable trend.

However, the application of the Internet mode in garment industry can not be simply interpreted as opening a store on Jingdong or Taobao. It should be a completely new thinking mode, that is, making full use of the internet tool, making better use of the Internet and related technologies, making the efficiency and quality of clothing production and service more consistent with "industry 4".

Information production requirements.

For instance.

ZARA's supply chain system responds quickly and efficiently. It takes only 7 days from design to putting clothes on the counter to sell, while the Chinese garment industry usually takes 6~9 months, and the international brand name is 120 days.

ZARA itself has 9 garment factories, from new planning to production and production, and can be completed within a week.

If we study it carefully, we can see that ZARA can react quickly, and its decisive influence on smart clothing manufacturing technology is also imaginable.

The core of the Internet is to implement science and technology as the first productive force in production.

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Clothing private ordering is even hotter.

Although the domestic clothing private customization market is not mature, there are many difficult problems to be solved, for example, making consumers more and more inclined to accept and enjoying the time of online custom service; the satisfaction of the customer experience needs to be improved, the effect of the customers can be realized through the on-line customization, and the problem of repeated modification can be reduced as far as possible. One of the characteristics of the online service is the rapid response, and the online clothing customization and quick response to the customer's customizing demand, not only need the enterprise itself, but also need its suppliers to change the thinking mode, so that the quick response ability of the whole supply chain can be improved and efficient operation.

But, because

In fact, it has changed the various aspects of people's life. In the field of clothing, the trend towards individualization and consumption is becoming more and more obvious.

Because of this, the advantages of online customized clothing are gradually emerging.

Online customization is relatively easy to aggregate customers, providing services without limitation of time and space. The reduction of intermediate links reduces operating costs, has natural advantages on price, and can also meet individual needs.

Therefore, in 2016, with the progress of relevant technology and the improvement of the market, the custom made cake of clothing customization will surely cause the competition of the major clothing brands.

In fact, many brands have already started in this respect.

Dayang creates a customized tailor-made service for customers, and launches "C custom service"; the C2B is customized on the Tmall line, and consumers can make online volume appointments; Nike launched the "Nike" platform to help designers design products that are more responsive to consumer needs; the US internet men's underwear brand MackWeldon achieved 200% of total revenue and user growth in 2014.

Some famous brands like good news birds and others have launched the online private layout.

Although the competition for garment industry in 2016 will be more intense, the support of the garment industry will still occupy a large proportion of the economic development of the whole region due to the large market and more maneuverability relative to many other industries.