Amazon Has Yet To Break The Curse Of Localization.

In Amazon's "Hai Tao" territory, we have to mention the important shopping festival in the United States - "black Friday".

"Black Friday" originated in the United States, it refers to the first day after Thanksgiving every year, that is, the fourth Friday of November.

On this day, the major shopping centers in the United States will offer a large number of discount promotions, which is just like the "double eleven" activities abroad.

According to US media reports, "black Friday" has become the busiest shopping day in the United States since 2005.

As Christmas draws near, this day is a good time to choose Christmas gifts, and "black Friday" is also the key to business profits every year.

Unlike "double eleven", the United States "black Friday" lasted longer. Taking Amazon China as an example, the time span of its "black Friday" extended from November 18th to December 5th.

In fact, "black Friday" was not taken seriously by domestic electric providers this year. In the past, there were also similar activities launched by e-commerce providers, but the results were dismal and the paction was not active.

Until 2013, when the Free Trade Zone started with Shanghai began to blossom, cross-border electricity providers ushered in explosive growth, and "black Friday" also began to be taken seriously.

According to the relevant person in charge of the overseas ferry terminal, this year, the overseas wharf has invested nearly 300 million yuan to participate in the "black Friday" - in the North Shenzhen Shenzhen subway station, which launched the most powerful publicity campaign by the Anglebaby cross-border investment and endorsement.

The explosive growth of cross-border electricity providers has brought the last straw to Amazon China.

According to data released by China's Ministry of Commerce, China

The paction volume in 2014 reached 71 billion 800 million US dollars, an increase of 44% over the previous year, and import trade of US $20 billion 600 million, an increase of 60% over the same period last year.

Since last year, Ge Daoyuan, the new president of Amazon China, has constantly portrayed the new blueprint for "offshore outsourcing" to the media and consumers. In every public occasion, his speeches are inseparable from cross-border electricity providers.

In the fiercely competitive Chinese market, Ge Daoyuan hopes that the cross-border electricity business will complete the curve overtaking to make up for the lack of localization in the past, and "black Friday" will be the first shot.

"We have been very clear about Amazon's business focus in the Chinese market, that is, cross border strategy."

Amazon told the times weekly reporters that Amazon should become the first choice for Chinese consumers.

At present, domestic cross-border electricity providers mainly take Ali and Amazon as the first tier, Jingdong, the first store, the ocean terminal, the Lanting Pavilion gathering potential and other local electricity suppliers constitute the second tier.

According to the data released by China's Ministry of Commerce, the volume of cross-border electricity suppliers in China in 2014 reached 71 billion 800 million US dollars, up 44% over the same period last year. The Ministry of Commerce predicts that cross-border electricity providers will increase to 6 trillion and 500 billion yuan next year, with an average annual growth rate approaching 30%.

Mo Daiqing, director of online retail department of China Electronic Commerce Research Center, and senior analyst, believe that the "black Friday" promotion of cross-border electric business has four bright points: globalization, mobile socialization, scale and high-end.

"Double eleven target customer groups, all online shopping groups, can be described as a nationwide participation in online shopping activities, while black Friday is because it is a middle and high consumption group. Its audience target group is limited, and consumer demand is mainly concentrated in the first and second tier cities."

Mo Daiqing said.