"Willful Loss" To Eliminate Online Entity Differences

Bought a coat at the physical shopping mall, and went home to check the Internet. It was found that the price of the shop was cheaper than that of the shopping mall.

Or the same clothing brand, in the physical shop can not find the same money with the Internet, even if the similar style, the price is far away.

Many people have encountered such confusion in order to place orders in shopping malls or online.

But recently, Yintai business intends to eliminate the difference by introducing third party insurance.

A few days ago, Yintai business formally announced that it would jointly launch the "capricious loss" with the Pacific Insurance Company and promise the insured price for its customers.

According to the insured promise, the price of goods purchased by Yintai will be higher than the same product number on the -16 November 11th Yintai China Shopping Festival. The price of the product at Tmall official flagship store "double 11" can be paid to the Yintai store.

"Customers can enjoy the right to indemnity if they keep the shopping computer ticket, the commodity tag and the purchased goods as vouchers."

The relevant official of Yintai business said that during this period, Tmall's official flagship store brand will display a "price tag" on the commodity tag, which is convenient for customers to purchase.

In fact, the third party insurance called "capricious" is in line with the "double 11" promotion strategy put forward by Yintai in the near future, "Yintai Tmall price and Tmall Yintai goods".

According to Yintai's "double 11" promotion strategy, customers can buy Tmall's "double 11" price by buying goods from a physical store, or purchase quality goods from the flagship store of Yintai Tmall.

"Different sales chains determine the price difference between online stores and physical stores."

People in a traditional retail Department say that in traditional retail channels, a brand often has to go through a number of agents' layers of price increase, and the price is naturally high on the hands of consumers.

"The chain of online channels is much shorter, and there is more room for pricing for brands."

In the face of the low price psychology of consumers, many brand businesses launch special funds online, that is, the so-called explosion payment, which separates the goods from the two channels under the line.

But in Daniel Chan's view, CEO is not actually a consumer.

And mentality.

Starting from this year, Yintai began to rebuild the value of stores. By shortening the sales chain, we tried to open up online and offline businesses to achieve the same online and offline businesses, the same price and the same price.

For example, not long ago, the products of Yintai Wulin general store were uploaded to Yintai network, and consumers could buy shop products online to achieve the next line picking up.

"By shortening the supply chain and developing extensive channels, we will gradually realize the same line, the same price and the same price at the same time."

Daniel Chan said, for example, for the promotion of "celebration and double 11", the traditional retail industry is used to add "full reduction". In fact, in recent years, customers' sensitivity to promotional efforts and prices has been getting lower and lower, which has contributed to the increasing consumption of consumption.

"The new intai" Internet + "strategy is not simply a link, but a more mature integration. Yintai will reduce the price of goods and prices from the commodity to the high integration line.

The distance and cost, through the "letting go" to embrace customers.

Daniel Chan said.

Lately,

The Wanda Department Store in Panyu Wanda Plaza has officially closed down. So far, the number of stores closed by Wanda has reached 40% this year.

Not only domestic department stores, but also the department stores in Europe and the United States, there are 40 stores closed by Messi stores recently, and Messi said it may close more stores in the future, which indicates that the large department stores in the United States will continue to be hit.

In recent years, the impact of e-commerce on traditional department stores is self-evident.

In the first half of this year, the department store of the whole country ushered in a wave of "closing shop tides".

According to the statistics of UNC, in the first half of 2015, the main retail enterprises closed 120 stores in the domestic market, of which 25 were department stores, and poor performance and strategic structural adjustment were the main reasons for the closure of these stores.

According to Wind statistics, 15 of the 30 general merchandise retail listed companies that have announced three quarterly or three quarterly bulletin declined in the first three quarters of this year, accounting for 50%.