Clothing Marketing Guide: How To Improve The Level Of Operation?

It is undeniable that price is still the most sensitive factor affecting customer purchase decisions.

Different stores have different performance. The most important reason is the difference in the level of price policy making. How can we use people's shopping psychology to make price fixing to attract customers to buy?

No matter what kind of business it takes.

The ultimate goal is to make money, which requires that the price must be based on cost and not cost less.

So keep it.

Therefore, it is necessary to start from the source, purchase large quantities directly, reduce intermediate links, improve the 12 efficiency of the shops, strive for the profit of manufacturers, and so on, and do everything possible to reduce the cost, implement small profits and quick turnover, and win at a low price.

Attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on various auxiliary equipment.

Only the price of the "dragon tail" fell slightly down, giving people a lot of feeling of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

When the commodity price is adjusted, the price of the original printed price is painted with red pen, and the price of the handwriting with the Yellow handwriting is very simple. In fact, it is also a strategy to make use of the psychological pricing of customers.

The trick is: first, the original price is the printed number, often giving people a sense of authoritative pricing.

And handwritten new prices will make customers feel cheap.

Secondly, yellow gives people a special sense of cheap price. The new price is marked with yellow pen to make customers look attractive.

Light products

And consumers to buy time and quantity to decide whether to discount or discount the pricing strategy.

Many stores offer "season sale".

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

In view of the consumer's psychology of consumption, many foreign supermarkets like to leave a small tail on the price when they formulate the price. In the commodities they sell, the tail number is only about 15% of the total number, and the final price of the commodity price of about 85% is non integer, and the odd number is the main factor in the price tail.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.