Taking The Road Of Brand Is The Future Development Of E-Commerce.

The road of brand is the way of Putian electric business development.

The rapid popularization and development of Internet have spawned and promoted.

Development.

Last year was a year of good harvest for Putian's electricity supplier: the annual electricity supplier turnover was about 70 billion yuan, ranking eighteenth in the top 100 cities in the network business development index. The retail network density ranked first in the province and fifth in the national level cities, and there were 9 Taobao villages in the whole city, with 30 employees in the network business.

Putian's electricity supplier industrial economy has successfully pformed from the "spark" to "the prairie fire". However, in the eyes of Ni Liang, senior director of Alibaba's security department, behind this bustle, there are also some worries: the traditional industries are facing pformation, SMEs are facing serious homogenization competition, and some non-standard behaviors are destroying the health of their businesses. How to solve this problem in the road of Putian's electricity supplier development?

He gave the answer to four words: "brand road".

Change of concept, small trouble, big opportunity.

"Putian people are smart, willing to work hard and diligent!" to mention Putian. Ni Liang, senior director of Alibaba's security department, gave first such evaluation.

Not long ago, the Alibaba held a shoe business in Putian. At that time, several small and medium-sized shoe enterprises in Putian provided one or two models with a similar style to some international brand name, commonly known as "Shanzhai".

Half a month after the event, Alibaba not only received complaints, but the brand side even said that it would sue Alibaba through legal means, which could be worried that Ni Liang, who was specially responsible for brand protection, "I will immediately link up this information with the owners of small and medium-sized enterprises and ask them to redesign."

A month later, when Ni Liang visited Putian again, it was already another scene. "I saw them."

There are all kinds of ideas in the board room. There are Chinese style and blue and white porcelain in the production line. There are many special concepts, which are totally different from the big ones.

The great change not only made Ni Liang feel great emotion, but also made him a bold decision to invite the big representative who once complained to complain to Putian.

"One side is a world-famous brand, the other is our small and medium-sized business owners in Putian. This conference is interesting and meaningful!" Ni Liang laughs. Finally, when the small and medium-sized business owners put the shoes of their own innovative designs in front of the big names, the big delegates saw the creativity and touched their hands.

The quality is really good! He even said that if the shoe industry in Putian can continue to the healthy development like this, then two or three years later, on the global sports shoes Summit Forum, the two sides can have a dialogue together to imagine the development of sports industry.

Hand in hand the future city of electricity supplier

Transformation of small and medium-sized enterprises

"The healthy road is not the brand road", let Ni Liang more firmly believe in his belief that Putian's small and medium-sized entrepreneurs lack technology and talent, but brand awareness.

Perhaps it is the best choice to cultivate a number of original national brands and let them have the dignity of production and operation.

Therefore, in 2015, the Alibaba and the Putian municipal government reached a close cooperation, hoping to guide the local production capacity to become the original production brand, and Alibaba will do its best to help these original brands to better sell.

At the same time, Alibaba and AQSIQ have a new consensus in Putian's original project, which is to promote these original.

Brand.

And the future of the joint venture electric business city coincides with Alibaba's idea: it is also hoped to help Putian's small and medium-sized business pformation, also for the shoulder of social responsibility on the shoulders of enterprises.

Referring to the future of the city of Ni Liang, "it is a rare and touching thing to make a contribution to the community," said Mr. Ni Liang.

The perfect industrial chain of the joint venture's future city can really help the small and medium-sized electricity providers who are in urgent need of pformation.

So this time, he has come to the forum not only to give a good prescription to the Putian electricity supplier, but also to hope that in the future, Alibaba can cooperate with the United Nations Development Group to help the whole city develop better, and at the same time, help the small and medium-sized enterprises that need pformation and pfer to Putian.

The upgrading of the whole industry.