Luxury Manufacturing And Selling Fake Industrial Chain Exposing E-Commerce Platform Selling More Tricks

Luxury fraud is not a new topic, but in recent years, with the vigorous development of e-commerce, or through cross-border e-commerce purchasing luxury goods.

With the help of the new platform and new circulation of the Internet, there are more new hands.

A few days ago, the reporter exposed the fake industrial chain of luxury goods manufacturing, causing widespread concern in the community.

In fact, luxury goods fraud is not a new topic. However, in recent years, with the vigorous development of e-commerce and more convenience for consumers, some behaviors of counterfeiting and selling are also mixed with it. With the help of the new platform and new circulation of the Internet, more new means are deducted, thus making the behavior of counterfeiting and selling more concealed.

The exposure of the fake industry chain for the production and sale of luxury goods

Because of the high tariffs and market channel fees, there has been a marked price difference in luxury goods both at home and abroad for a long time. Therefore, many price sensitive consumers prefer to buy luxury goods abroad or purchase luxury goods through cross-border e-commerce.

But now some shopping procedures are displayed in luxury stores outside the country, but they are actually fake goods sold by general stores in the country, or even stalls, and these fake goods are hard to tell true and false through conventional channels.

According to a recent report, the reporters were divided into 8 ways, and went deep into Beijing, Shanghai, Guangdong, Zhejiang, Jiangsu, Fujian, Hunan, Hubei and other places to find that although counterfeiting products continued to intensify the crackdown, counterfeit products were still rampant in some areas, and even developed into a "one stop" chain of production, supply and marketing.

In the "one-stop" industrial chain of the production, supply and sale of fake fake cards, the core is the "fake interest community" formed by collusion between the owner of the shop and the owner of the electric shop. They rely on each other and join together to support the whole chain of counterfeiting.

According to reports, the interest community has formed a relatively fixed process in the actual operation: first, the electric shop owner goes to the physical store to take CDs, which have all kinds of fake photos that have been filmed, uploading them to the electricity supplier shops, and buyers can choose their own brands.

If there is a buyer's order, the store owner will tell the entity store supplier information through the network, such as the type and color of the product, and the supplier will tell the store owner a number.

By using this number, the store owner can go directly to the physical store to pick up the goods, paste the corresponding labels and tag, and then find the express delivery.

It also quoted a shopkeeper as saying: "signs can be changed at will, and which brand will be put on the label when it sells well."

E-commerce platform selling more tricks

In fact, luxury goods fraud is not a new topic. However, in recent years, with the vigorous development of e-commerce and more convenience for consumers, some behaviors of counterfeiting and selling are also mixed with it. With the help of the new platform and new circulation of the Internet, more new means are deducted, thus making the behavior of counterfeiting and selling more concealed.

In recent years, counterfeit luxury goods are rampant on the electronic business platform, and several major e-commerce platforms in China have burst out the "selling scandal".

Last year, a small company called Xiang Peng Hengye was exposed to counterfeit products by way of forged authorization and customs declarations, which allowed counterfeit products to enter a number of big business platforms, including Jingdong, jumei.com and No. 1 stores. The products involved Armani, Boboli, Dior and Hermes.

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In mid May this year, a number of luxury brands, including GUCCI, Saint Laurent, and parenitas, were launched in France. They filed a lawsuit against the Alibaba group in the United States, saying that they helped the counterfeiters sell fake products worldwide under the circumstances, "collusion in the production of counterfeit goods and provision of sales and pportation services for counterfeit goods".

The lawsuit also mentioned that more than 2000 counterfeit Gucci packages sold on the Alibaba platform cost only 2 to 5 dollars, while the retail price of the genuine package is US $795.

In fact, this is the second time that Kai Yun group has prosecuted Alibaba for counterfeit goods.

Similar lawsuits were filed in the United States in July last year, but a few weeks later

Withdrawing from the "constructive dialogue".

Reporters learned from the work that at present, there are mainly three ways to purchase luxury goods: first, through e-commerce.

Although the quality is guaranteed, the price is relatively high. Two, it is sold by the qualified third party vendors through the electronic business platform, and the channel itself lacks supervision, thus becoming the hardest hit area of the online luxury market. The three is that the luxury brands are authorized to sell, but the brand members often do not easily authorize the electricity providers for the sake of "scarcity". Even if they get the authorization, the electricity providers often do not get enough goods to meet the needs of the consumers in the purchase amount. "Oteri J"

Zhou Ting, the famous luxury goods expert and President of the Institute of wealth quality, believes that the domestic electricity supplier has not been able to completely solve the problem of the supply of luxury goods. This supply chain can not be guaranteed at the source.